Things To Do
in San Francisco

San Francisco is a small, close-knit Salvadoran town that offers an authentic glimpse into rural life and local traditions. Its central plaza, church and market form the social heart where residents gather and visitors can sample everyday cuisine. Surrounded by farmland and within reasonable distance of coffee country and coastal areas, the town makes a good base for short hikes, birdwatching and day trips.

Visitors will find friendly locals, modest tourist infrastructure, and a relaxed pace compared with larger cities.

Day Trips

Spend a day exploring around

day 1
Arrival and Exploration
morning
:

Arrive in El Salvador and check into your hotel in San Francisco. Start your day with a leisurely breakfast at a local café, indulging in traditional pupusas. Afterward, take a stroll to familiarize yourself with the charming streets and vibrant local art.

afternoon
:

Enjoy lunch at a nearby restaurant offering fresh seafood, diving into the local flavors. Spend the afternoon exploring the coastal beauty of El Cuco beach, where you can relax on the sand or try out some water sports. Capture picturesque views of the shoreline and the surrounding landscape.

evening
:

As the sun sets, head to a beachside restaurant to savor grilled fish while listening to the waves crash against the shore. Engage with locals and fellow travelers, sharing stories over a delicious dinner. End your day with a walk along the beach, taking in the stunning night sky.

day 2
Cultural Immersion
morning
:

Start your morning with a visit to the local markets where you can find handmade crafts and fresh produce. Immerse yourself in the lively atmosphere, interacting with friendly vendors and sampling local fruits. Don’t miss trying the traditional beverage, horchata, to refresh yourself.

afternoon
:

After shopping, make your way to the Museum of the Revolution to learn about the country's rich history and culture. Enjoy a relaxing lunch at a café nearby, trying regional dishes that reflect the local agricultural bounty. Later, explore the puppet museum, which features intriguing art and storytelling traditions.

evening
:

Join a vibrant cultural performance that showcases traditional music and dance, creating a captivating atmosphere. Follow this with a dinner featuring a fusion of Salvadoran cuisine and international flavors. Wind down the day by experiencing the nightlife at a local bar or lounge.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$4-8
Cup of coffee$1-2
🚌Local bus ride$0.25-1
🏨Budget guesthouse (per night)$15-40
🚕Short taxi ride$2-8

Strengths and Weaknesses

  • Authentic, low-key local culture and cuisine
  • Affordable prices and welcoming communities
  • Good base for short nature trips, coffee tours and photography
  • Easy chance to experience everyday Salvadoran life away from mass tourism
  • Limited tourist infrastructure and English speakers in small towns
  • Safety concerns in parts of the country require vigilance
  • Public transport can be slow or infrequent for some day trips
  • Fewer formal tourist services (guided tours, ATMs) than in larger cities
  • "Hola / Buenos días" - Hello / Good morning
  • "¿Cuánto cuesta?" - How much does it cost?
  • "Muchas gracias" - Thank you very much
  • "¿Dónde está el baño?" - Where is the bathroom?
  • "¿Me puede ayudar?" - Can you help me?

Places to Visit in San Francisco

Visit one of these nice places.

Central Plaza and Church

Classic shots of town life: plaza activity, the church façade and colourful market stalls — best in morning or golden hour.

Municipal Market

Candid street and food photography opportunities with vibrant produce, vendors and local customers.

Local Viewpoints / Lookouts

Nearby hills or coffee farm viewpoints offer sweeping vistas of farmland, valleys and distant mountains — great at sunrise or sunset.

Coffee Plantations and Farms

If accessible, coffee plots provide atmospheric shots of terraces, drying beans and harvest scenes — especially during harvest season.

Coastal Fishing Villages (if nearby)

Dawn and dusk photos of fishermen, colorful boats and sunsets over the Pacific make striking images if the town has coastal access.

Culinary Guide

Food in San Francisco

Local cuisine in San Francisco reflects typical Salvadoran flavors: corn- and maize-based dishes, hearty stews, fresh coffee and seasonal fruits. Meals are often simple, flavorful and made with locally sourced ingredients. Street food and family-run pupuserías are central to local dining, and fresh seafood appears on menus if the town is near the coast. Drinks include coffee, atoles (warm corn beverages) and fresh fruit juices.

San Francisco Famous Food

Signature dishes, delicacies and famous food

Pupusas

The national dish — thick corn tortillas stuffed with cheese, refried beans, chicharrón or loroco. Find them at local pupuserías and market stalls; order with curtido (pickled cabbage) and salsa.

Must-Try!

Yuca frita con chicharrón

Fried cassava served with crunchy pork rind and often curtido — available at roadside stands and casual eateries.

Tamales and atol

Corn tamales wrapped in banana leaves and warm atol (a sweet maize drink) commonly sold at markets and during festivals.

Ceviche (if near coast)

Fresh seafood cured in citrus with onion and cilantro — find it at coastal vendors and small seafood restaurants.

Food Markets

Explore local food markets

Municipal Market

The town market is the best place to see daily life and sample street food — try pupusas, fresh fruit, atoles, tamales and small grilled snacks from vendor stalls.

Climate Guide

Weather

San Francisco experiences a tropical climate with two main seasons: a dry season (roughly November–April) with warm, sunny days and cooler nights in higher elevations, and a wet season (May–October) with frequent afternoon storms and higher humidity. Average daytime temperatures typically range from the low 70s to low 90s °F (22–33 °C), moderated by elevation; inland valleys can be hotter.

How to Behave

Tips on cultural norms and respectful behavior

Greetings

Greet people with a friendly 'Hola' or 'Buenos días' and a handshake; use formal titles (Señor/Señora) with elders. Personal warmth and politeness go a long way.

Dress and Respect

Dress modestly for church visits and formal occasions. Ask before photographing people, especially in markets or private properties.

Community Norms

Family and community ties are strong; public displays of respect to elders are important. Avoid discussing politics or gang-related topics with strangers.

Safety Guide

Safety

Exercise standard safety precautions: avoid displaying expensive jewelry, carry only necessary cash, and be cautious after dark. While many towns are peaceful, El Salvador has areas with gang activity—check local advice and avoid risky neighborhoods. Use registered taxis, arrange transport through your accommodation, and consult local hosts for safe travel routes. Keep copies of important documents and have travel insurance that covers evacuation if needed.

Tipping in San Francisco

Ensure a smooth experience

Tipping Etiquette

Tipping is appreciated but not always expected in small towns. Leave small change for market servers and 10% in restaurants if service is good. For guides and drivers, tip according to service and group size.

Payment Methods

El Salvador uses the US dollar as legal tender, so carry small USD bills and coins for markets and taxis. Credit cards are accepted in larger businesses, but cash is essential in local markets and small eateries. ATMs may be limited in small towns—withdraw in larger nearby cities.

Best Time to Visit

And what to expect in different seasons...

Dry Season (November–April)

Expect sunny days, low rainfall and dusty roads in rural areas. This is the busiest time for travel and outdoor activities; bring sun protection and lightweight clothing. Evenings can be pleasantly cooler inland.

Wet Season (May–October)

Afternoons often bring heavy rain and occasional storms; mornings can be clear. Roads — especially rural dirt roads — may become muddy or impassable after heavy rains, so plan travel times carefully. Lush green landscapes and bird activity are seasonal highlights.

Nightlife Guide

San Francisco at Night

Nightlife in San Francisco is low-key and community-oriented: expect modest bars, family events in the plaza, occasional live music or local bands, and private celebrations. For lively club scenes and late-night options, travelers usually go to larger nearby cities where bars, discos and restaurants stay open later.

Hiking in San Francisco

Immerse in an unforgettable hike.

Local Hills and Coffee Farm Trails

Short, accessible hikes around nearby farms and ridgelines offer views of cultivated valleys, birds and rural life — suitable for half-day walks.

El Boquerón / Volcán de San Salvador (day trip)

If traveling from the capital area, El Boquerón offers crater views and well-marked trails; conditions depend on exact town location but is a popular day trip for scenic hiking.

El Imposible National Park (regional)

A longer drive may take you to this biodiverse national park in the west with guided trails, waterfalls and wildlife viewing (check accessibility from your town).

Santa Ana Volcano / Cerro Verde area

Further afield but accessible as a day trip from western towns — challenging hikes with rewarding panoramic vistas over lakes and lava fields.

Airports

How to reach San Francisco by plane.

Monseñor Óscar Arnulfo Romero International Airport (SAL)

Main international airport serving El Salvador, located near San Salvador. From the airport, reach towns by shuttle, rental car or intercity bus; travel time varies depending on distance to the specific San Francisco municipality.

Ilopango International Airport (regional/charter)

Located closer to San Salvador and used mainly for charters and some regional flights; can be convenient for private or charter services.

Regional airfields (charter/local)

Smaller regional airstrips exist around the country for private flights and charters; useful if arranging specialized transport to remote areas.

Getting Around

Walkability

The town center is typically compact and very walkable — plazas, markets and local shops are often within short walking distances. Outlying attractions, farms and viewpoints usually require a vehicle, taxi or arranged transport, and sidewalks may be uneven or absent in parts of town.

Demographics

Explore demographics in this area.

Mestizo population

The majority of residents identify as mestizo (mixed Indigenous and European ancestry), forming the backbone of local cultural life.

Indigenous communities

Some regions have Indigenous groups with distinct traditions and crafts; representation varies by area and municipality.

Youth and families

Many towns have young populations and tight-knit family communities; remittances from relatives abroad influence local economies.

Popular Sports

Explore popular sports in region.

Football (Soccer)

Undoubtedly the most popular sport — locals watch and play regularly; community matches and youth leagues are common.

Basketball

Played in towns and schools, especially among youth; pickup games are frequent in public courts.

Surfing (in coastal regions)

On the Pacific coast, surfing is popular and attracts both locals and visiting surfers to consistent beach breaks.

Transportation

Traffic

Traffic is usually light in small towns but can be congested on main routes during rush hours and holidays. Public transportation consists of buses and microbuses (often called 'rutas') that connect towns; schedules may be informal and crowded. For flexibility and safety, many travelers use private shuttles, taxis arranged through lodging, or rental cars for day trips.

Accomodations

Find the best place to stay when visiting San Francisco.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Vegetarian options are available — bean-and-cheese pupusas and vegetable tamales are common. Ask for 'sin carne' or specify ingredients since food labeling is limited. Carry snacks if you are very particular.

Vegan

Vegan choices exist but are more limited; order pupusas with beans and request no cheese, and choose fruit, salads or plant-based sides at markets. Bring a translation card for dietary needs.

Gluten-free

Many dishes are corn-based (pupusas, tamales) and naturally gluten-free, but cross-contamination can occur in small kitchens. Ask vendors about preparation if you have celiac disease.

Health & Medical

Healthcare

Basic healthcare is available through local clinics and a municipal health center for minor issues. For serious medical care or emergencies, hospitals in larger cities (for example San Salvador) provide more comprehensive services and specialized care. Travel health insurance with medical evacuation coverage is recommended. Bring any regular medications and a basic first-aid kit.

Discover El Salvador

Read more in our El Salvador 2025 Travel Guide.

El Salvador Travel Guide