Things To Do
in Jūrmala

Jūrmala is a popular seaside resort town located along the Gulf of Riga in Latvia, known for its beautiful sandy beaches and pine forests. The town is characterized by its charming wooden architecture, with many historic buildings dating back to the 19th and early 20th centuries. Jūrmala offers a range of recreational activities, including water sports, cycling, and spa treatments, attracting tourists seeking relaxation and rejuvenation.

Visitors can also explore the vibrant local art scene, with galleries and music festivals adding to the cultural appeal of this coastal gem.

  • "Sveiki" - Hello
  • "Paldies" - Thank you
  • "Lūdzu" - Please
  • "Atvaino" - Excuse me/Sorry
  • "Uz redzēšanos" - Goodbye

Prices

  • 🏠 Accommodation (per night): $40 - $150
  • 🍽️ Meal at a Restaurant: $10 - $30
  • Coffee: $2 - $5
  • 🚌 Public transport ticket (single journey): $1 - $2
  • 🛒 Grocery shopping (per week): $30 - $70
  • 🏋️‍♂️ Gym Membership: $20 - $50

Day Trips

Spend a day exploring around

day 1
Jrmala Adventure 1
morning
:

Start your day with a refreshing stroll along the famous Jūrmala beach. Enjoy the fresh sea breeze and the sound of waves crashing on the shore.

afternoon
:

Visit the Jūrmala City Museum to learn about the town's history and culture. Afterward, grab lunch at a beachfront café while soaking up the sun.

evening
:

Relax with a leisurely evening walk on the beach at sunset. End your day with a delicious dinner at a seafood restaurant overlooking the Gulf of Riga.

day 2
Jrmala Getaway 2
morning
:

Begin with a visit to the Dzintari Forest Park, where you can enjoy nature trails and beautiful scenery. Breathe in the morning air while watching the birds and listening to the rustling leaves.

afternoon
:

After exploring the park, head to the nearby beach for some sunbathing and swimming. Grab some local snacks from a beach vendor for a midday treat.

evening
:

As the sun sets, try out a local spa for a relaxing treatment. After pampering yourself, enjoy a cozy dinner at a charming bistro.

Strengths and Weaknesses

  • Beautiful sandy beaches and coastal scenery.
  • Rich cultural and historical heritage.
  • Well-maintained parks and green spaces.
  • Vibrant wellness and spa culture.
  • Proximity to Riga, offering easy access to urban amenities.
  • Variety of outdoor recreational activities, such as cycling and water sports.
  • Limited job opportunities in certain sectors.
  • Seasonal tourism can lead to fluctuations in local economy.
  • Higher costs for tourists during peak season.
  • Public transport options may be limited outside the main tourist season.
  • Can be crowded in summer months, detracting from the experience.
  • Less nightlife and entertainment options compared to larger cities.

Best Activities in Jūrmala

Outdoor fun you shouldn't miss!

Beach volleyball

Enjoy a game of beach volleyball on the sandy shores of Jūrmala's beaches.

Cycling

Explore the scenic coastal paths and pine forests on a relaxing bike ride.

Windsurfing

Take advantage of the Baltic Sea's winds for an exhilarating windsurfing experience.

Nature walks

Discover the beauty of Jūrmala's natural surroundings by going on leisurely nature walks or hikes.

Tours

Uncover the best of Jūrmala with these unforgettable tours.

Places to Visit in Jūrmala

Visit one of these nice places.

Dzintari Forest Park

Offers a picturesque natural backdrop and stunning views of the sea.

Jomas Street

Lined with charming architecture and provides great opportunities for street photography.

Pumphouse Pier

Ideal for capturing the sunset and panoramic views of the Gulf of Riga.

Food in Jūrmala

Jūrmala, Latvia offers a delightful array of traditional Baltic and international cuisines, influenced by its coastal location and historic heritage. Visitors can savor a wide selection of local and international dishes, explore vibrant food markets and indulge in dining at charming restaurants and cafes.

Jūrmala Famous Food

Signature dishes, delicacies and famous food

Rye bread

A staple of Latvian cuisine, dense and flavorful, often served with smoked fish or cheese. Can be found at local bakeries and markets like Jūrmala Tirdziņš.

Must-Try!

Jāņi cheese

A fresh, light cheese traditionally eaten during the Jāņi (Midsummer) festivities, can be sampled at specialty cheese shops or at events during the celebration.

Grey peas with bacon

A hearty dish featuring dried peas and savory bacon, popular in Latvia. Available at traditional Latvian restaurants like Dubulti Restaurant & Terrace.

Unique Experiences

Get to know Jūrmala better with these unique experiences.

Food Markets

Explore local food markets

Jūrmala Tirdziņš

A bustling market offering a variety of local produce, dairy, bread, and artisanal goods. Visitors can also find street food stalls serving traditional Latvian snacks like piragi (stuffed buns) and shashlik (skewered meat).

Majori Open-Air Market

Located in the heart of Jūrmala, this market is a great spot to sample freshly made local treats, including smoked fish and pastries, while browsing crafts and gifts.

Weather

The climate in that region is characterized as a humid continental climate, influenced by both maritime and continental air masses. Winters tend to be cold, with average temperatures often falling below freezing, while summers can be mild to warm, with average temperatures reaching into the low 20s Celsius (low 70s Fahrenheit). Precipitation is relatively evenly distributed throughout the year, though summer months may receive slightly more rainfall. The area experiences distinct seasons, with snowy winters, blossoming springs, warm summers, and colorful autumns. The proximity to the Baltic Sea slightly moderates temperatures, resulting in milder winters compared to more inland areas at similar latitudes. The region can also experience occasional storms and strong winds, especially during the transitional seasons.

How to Behave

Tips on cultural norms and respectful behavior

Respect for Nature

In Jūrmala, it is important to show respect for the natural environment, including the beaches and pine forests.

Politeness

Latvians appreciate polite and respectful behavior, such as saying please (lūdzu) and thank you (paldies) in everyday interactions.

Observing Traditions

Respect local customs and traditions, such as celebrating Midsummer (Jāņi) and other cultural festivals with the community.

Hidden Gems

Discover the hidden gems of Jūrmala with these exclusive activities.

Safety

This coastal resort city is known for its beautiful sandy beaches, vibrant cultural scene, and historic wooden architecture. In general, safety in this area is quite good, with low rates of violent crime. As with any popular tourist destination, visitors should still be mindful of common sense practices to ensure their safety. Petty crimes such as pickpocketing can occur, especially in crowded areas or during events, so it’s wise to keep personal belongings secure and be aware of your surroundings. Local authorities are typically responsive, and there’s a visible police presence in tourist-heavy spots. In addition to personal safety, Jūrmala is also relatively safe in terms of natural hazards. The Baltic Sea can have strong currents, so it’s important for swimmers to pay attention to local warnings and lifeguard advice regarding water conditions. Overall, with basic precautions, one can enjoy a safe and pleasant experience exploring the attractions and natural beauty of this scenic city.

Tipping in Jūrmala

Ensure a smooth experience

Tipping

Tipping is generally not a common practice in Jūrmala, Latvia. However, in tourist areas or upscale restaurants, a tip of 5-10% may be appreciated.

Payment

In Jūrmala, Latvia, cash is widely used for smaller transactions, and credit cards are accepted in most establishments, especially in tourist areas. It's always a good idea to check with the specific establishment regarding their accepted payment methods.

Top Things To Do

Engage in these activities to dive deeper into Jūrmala.

Best Time to Visit

And what to expect in different seasons...

Spring

Spring is a great time to visit Jūrmala, with milder temperatures and blooming flowers. The beach is less crowded, and it's a good time for outdoor activities like hiking and biking.

Summer

Summer is the peak tourist season in Jūrmala, with warm weather and bustling beach life. Expect crowded beaches, vibrant events, and a lively atmosphere.

Autumn

Autumn in Jūrmala is a beautiful time, as the trees change color and the weather begins to cool. It's a quieter time to visit, perfect for peaceful strolls along the beach.

Winter

Winter brings a unique charm to Jūrmala, with snow-covered landscapes and potential for winter sports. The town is quieter, but there are still cozy cafes and holiday events to enjoy.

Jūrmala at Night

As the sun sets, a different side of this vibrant coastal city comes to life. Nightlife in Jūrmala offers a diverse mix of experiences, catering to both locals and tourists. Lively beach bars and sophisticated lounges provide the perfect setting for those looking to relax with a drink in hand, surrounded by the sound of the waves and the cool breeze of the Baltic Sea. Music is a central element of Jūrmala's nocturnal scene. Live performances range from jazz and blues at cozy, intimate venues to energetic dance sets by local and international DJs at bustling nightclubs. These hotspots often feature themed nights, adding an extra layer of excitement and variety to the nightlife landscape. For those seeking a more laid-back evening, numerous restaurants and cafes stay open late, offering a chance to savor local cuisine and international dishes. Many of these dining spots also host live music or cultural events, making for a well-rounded night out. Seasonal events and festivals frequently light up Jūrmala’s evenings, especially during the summer months. Beach parties, open-air concerts, and cultural festivals draw crowds, turning the city into a lively hub of activity. Spas and wellness centers remain open into the evening as well, offering another way to unwind after a day of exploring. Visitors can indulge in a soothing massage or enjoy a relaxing sauna session, letting the stresses of the day melt away. Whether you're in the mood for an energetic dance party, a mellow evening with live music, or a tranquil wellness retreat, Jūrmala's nightlife has something to offer everyone.

Hiking in Jūrmala

Immerse in an unforgettable hike.

Jūrmala Beach

A scenic stretch of sandy beach ideal for hiking along the coast, with beautiful views of the Baltic Sea and nearby pine forests.

Kemeri National Park

Located just a short drive from Jūrmala, this park features a variety of trails through wetlands, forests, and around scenic lakes, offering opportunities for birdwatching and seeing unique flora.

Dubulty Forest

A tranquil forest area in Jūrmala with walking paths, perfect for hiking, picnicking, and enjoying nature in a peaceful atmosphere.

Sloca River Nature Trail

A picturesque trail that follows the Sloca River, offering views of the river and its diverse wildlife, ideal for both hiking and birdwatching.

Lielupe River Trail

A scenic trail along the Lielupe River, perfect for leisurely hikes with opportunities to spot various bird species and enjoy the river's natural beauty.

Unforgettable Journeys

Delve deeper into Jūrmala through these rare and unique activities.

Aiports

How to reach Jūrmala by plane.

Riga International Airport (RIX)

The largest airport in Latvia, located approximately 15 km from Jūrmala. It serves as the primary international airport for the country.

Tallinn Airport (TLL)

Located in Estonia, about 250 km from Jūrmala, Tallinn Airport serves as a significant international airport for the Baltic region.

Vilnius International Airport (VNO)

Situated in Lithuania, approximately 300 km from Jūrmala, this is the largest airport in Lithuania and offers numerous international flights.

Kaunas Airport (KUN)

Located in Kaunas, Lithuania, about 270 km from Jūrmala, it serves various international destinations and is the second largest airport in the country.

Walkability

The coastal city is known for its picturesque landscapes, sandy beaches, and a charming mix of wooden architecture and modern establishments. With well-maintained sidewalks and pathways, the area invites residents and visitors alike to explore on foot. The city layout encourages walking, featuring numerous parks and green spaces that provide pleasant routes for leisurely strolls. Along the main promenades, you'll find a variety of shops, cafes, and restaurants, all enhancing the pedestrian experience. Many attractions, including spas, art galleries, and cultural sites, are easily accessible on foot, making it convenient for tourists to enjoy the local offerings without the need for a car. The blend of natural scenery and urban convenience contributes to a high level of walkability, allowing for a healthy and enjoyable way to navigate the area.

Demographics

Explore demographics in this area.

Latvian Ethnic Group

The majority ethnic group in Jūrmala, comprising approximately 55% of the population.

Russian Ethnic Group

A significant minority in Jūrmala, making up about 30% of the local population.

Polish Ethnic Group

A smaller demographic group in Jūrmala, accounting for around 4% of the population.

Other Ethnic Minorities

Includes Ukrainians, Belarusians, and other groups, collectively representing about 11% of the population.

The Soul of Jūrmala

Discover the essence of Jūrmala through these truly unique experiences.

Popular Sports

Explore popular sports in region.

Beach Volleyball

A popular sport in Jūrmala, taking advantage of the sandy beaches and seaside environment.

Water Sports

Includes activities such as windsurfing, kitesurfing, and jet skiing, attracting both locals and tourists.

Football (Soccer)

A widely followed sport in Latvia, with local teams and clubs participating in regional leagues.

Tennis

Benefiting from various tennis facilities, it’s a favored sport for recreational play and competitions.

Cycling

With beautiful coastal paths and parks, cycling is a popular activity for both exercise and leisure.

Traffic

Situated along the coast of the Baltic Sea, this resort town experiences a variety of traffic patterns influenced by its seasonal tourism. During the summer months, the influx of visitors leads to increased congestion on local roads, particularly along the main thoroughfares that connect the town’s popular beach areas, shops, and restaurants. The proximity to Riga, the capital city, also contributes to heavier traffic as day-trippers often travel to Jūrmala for leisure activities. Public transportation options, including buses, are available and provide an alternative to driving, though they can also become crowded during peak tourist seasons. Parking can be a challenge, especially near popular attractions and the beachfront. Outside of the tourist season, traffic tends to be lighter, with local residents commuting typically resulting in a smoother flow. Overall, the traffic dynamics fluctuate significantly throughout the year, reflecting Jūrmala's role as a prominent summer destination.

Accomodations

Find the best place to stay when visiting Jūrmala.

Dietary Restrictions

Tips for restricted diets.

Vegetarian and Vegan

Several restaurants and cafes in Jūrmala offer vegetarian and vegan options, such as Kūriņš, which provides delicious vegetarian-friendly dishes in addition to its seafood specialties.

Gluten-Free

Visitors with gluten sensitivities can find suitable dishes at restaurants like Baltā Pērle, which provides a selection of gluten-free pastries and meals.

Cultural Immersions

Experience the heart and soul of Jūrmala with these cultural adventures.

Healthcare

Healthcare in the region is characterized by a combination of public and private services, providing residents and visitors access to a variety of medical facilities and professionals. The healthcare system is integrated into Latvia's national health framework, which emphasizes accessibility and quality of care. Residents can access primary healthcare services through local clinics and general practitioners. There are specialized healthcare centers that offer various medical services, including outpatient care, rehabilitation, and dental services. Hospitals in the nearby larger cities, such as Riga, provide more advanced medical care, including specialist consultations and emergency services. The healthcare system in the area is supported by a network of pharmacies and wellness centers, which cater to the health and wellness needs of the local population. Additionally, Jūrmala is known for its spa and wellness resorts, which combine traditional Latvian health practices with modern health and wellness therapies, leveraging the natural mineral waters and salt in the region. Public health initiatives are also present, focusing on preventive care, health education, and community well-being, ensuring that a comprehensive approach to healthcare is maintained. Overall, the healthcare services available cater to both the local population and tourists, aiming to deliver quality care and promote healthy living in the region.

Discover Latvia

Read more in our Latvia 2024 Travel Guide.

Latvia Travel Guide