Things To Do
in Pag

Pag is a crescent-shaped island in the Adriatic Sea known for its lunar landscape and wind-swept coast. It is famed for Paški sir, intricate lacework, and a vibrant summer scene around Novalja and Zrće Beach. The town of Pag offers medieval streets, salt ponds, and panoramic sea views, while the surrounding hinterland reveals rugged karst scenery and quiet coves.

Visitors come for beaches, distinctive cuisine, and a unique island atmosphere that blends tradition with contemporary coastal culture.

Day Trips

Spend a day exploring around

day 1
Exploring the Island
morning
:

Start your adventure by visiting the charming town of Pag, where the ancient streets are lined with beautiful stone houses. Enjoy a leisurely breakfast at a local café, savoring the famous Pag cheese while soaking in the Adriatic views. Take your time to explore the historical landmarks and the unique lace-making tradition that Pag is renowned for.

afternoon
:

In the afternoon, head to one of Pag's beautiful beaches, like Zrće Beach, known for its vibrant atmosphere. Relax on the sandy shores or engage in water sports such as jet skiing or paddleboarding. Afterward, explore the island’s stunning landscapes on a picturesque hike through the nearby nature trails.

evening
:

As the sun sets, return to the town of Pag for a delightful dinner at a waterfront restaurant. Try local seafood specialties paired with Croatian wines as the day winds down. Enjoy a leisurely stroll under the stars, experiencing the peaceful ambiance of the island.

day 2
Beach Day
morning
:

Spend the morning lazing at the tranquil Pag Sun Beach, where soft sands and clear waters await. Take a refreshing dip in the Adriatic Sea to start your day off right. Consider bringing along a good book to enjoy while sunbathing on the beach.

afternoon
:

In the afternoon, partake in beach volleyball or simply relax with a picnic on the shore. The vibrant beach bars offer cold drinks and light snacks, perfect for a leisurely lunch. Don’t forget to explore the nearby coves that provide a quieter setting for enjoying the beautiful surroundings.

evening
:

As dusk approaches, enjoy an outdoor dining experience at one of the beach-side eateries. Savor tasty grilled fish along with a view of the picturesque sunset. After dinner, take a walk along the beach, with the gentle sound of waves creating a peaceful atmosphere.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$10-15
🥗Mid-range lunch for two$25-40
🏨Hotel night in Pag town$80-150
🚗Car rental per day$40-70
🍷Dinner for two at a mid-range restaurant$40-70

Strengths and Weaknesses

  • Stunning beaches and coastal scenery
  • Distinctive Paški sir and Dalmatian cuisine
  • Compact towns and easy walking routes
  • Can be crowded in peak summer
  • Some services close outside tourist season
  • Limited public transport on the island
  • "Dobar dan" - Hello / Good day
  • "Hvala" - Thank you
  • "Molim" - Please / Here you go
  • "Gdje je WC?" - Where is the restroom?
  • "Koliko košta?" - How much does it cost?
  • "Mogu li platiti karticom?" - Can I pay by card?

Places to Visit in Pag

Visit one of these nice places.

Pag Old Town and Clock Tower

A medieval maze of stone streets with the clock tower as a focal point at dawn or dusk.

Solana Pag Salt Ponds

Expansive salt pans that glow under the sun and reflect light for dramatic photography.

Zrće Beach Panorama

Long stretch of beach with turquoise water and lively beach life; great for sunset shots.

Kolansko Polje Viewpoint

Wide valley and distant sea views framed by rugged karst terrain.

Culinary Guide

Food in Pag

Pag's cuisine blends Mediterranean flavors with island traditions. Expect fresh seafood, olive oil, herb-infused dishes, and Paški sir, the famed sheep cheese aged in salt caves.

Pag Famous Food

Signature dishes, delicacies and famous food

Paški sir

Aged sheep cheese renowned for its crumbly texture and intense, salty finish. Best tasted at dairies or markets on the island.

Must-Try!

Janjetina s pekom

Lamb slowly roasted under the bell (peka) until tender and aromatic, often served with potatoes and seasonal vegetables.

Riba na žaru

Grilled Adriatic fish with lemon, olive oil, and herbs.

Crni rižot

Creamy black risotto made with squid ink and fresh seafood.

Škampi na buzaru

Shrimp cooked in tomato, garlic, and wine sauce; a seaside favorite.

Food Markets

Explore local food markets

Pag Market

Weekly markets in Pag town where Paški sir, olive oil, honey, and fresh seafood are sold.

Harbor Street Food Stalls

Casual spots along the pier offering fried sardines, octopus salad, and grilled vegetables.

Climate Guide

Weather

Pag has a Mediterranean climate: hot, dry summers with sea breezes and mild, wetter winters. Summer highs typically range in the high 20s to low 30s Celsius, with sea temperatures at their warmest in August. Spring and autumn are pleasantly mild, ideal for outdoor activities and photography, while winter can be windy and cool with occasional rain.

How to Behave

Tips on cultural norms and respectful behavior

Greetings

Greet with a friendly 'Dobar dan' (Good day) or 'Bok' in informal settings; a handshake is common.

Respect in Churches

Dress modestly when visiting religious sites; speak softly and remove hats.

Photograph Consent

Ask for permission before photographing people, particularly children.

Tipping and Dining Etiquette

Tipping is appreciated but not mandatory; in some places a service charge may be included.

Safety Guide

Safety

Pag is generally safe for travelers. Watch for petty theft in crowded areas and keep valuables secure on the beach. Use sun and water safety practices, beware of strong winds on exposed coastlines, and follow local guidance for ferries and road travel. In emergencies, dial 112 for help in Croatia.

Tipping in Pag

Ensure a smooth experience

Tipping Etiquette

In restaurants and bars, 5–10% is customary if service is not already included; round up at casual spots.

Payment Methods

Cards are widely accepted; cash is handy for markets and smaller shops; euros are commonly used in tourist areas.

Best Time to Visit

And what to expect in different seasons...

Summer

June–August brings hot, dry days with peak beach and nightlife activity; expect crowds at Zrće and waterfronts; stay hydrated and use sunscreen.

Autumn

September–October cools slightly; beaches are quieter and sea remains usable; ideal for hiking and photography without peak crowds.

Winter

Cold and windy with occasional rain; some services and ferries may operate on limited schedules; great for quiet coastal walks and architecture lovers.

Spring

April–May brings mild temperatures and wildflowers; good for hiking, cycling, and capturing fresh coastal scenery.

Nightlife Guide

Pag at Night

Pag’s nightlife centers on Novalja and Zrće Beach, famed for open-air clubs and beach parties. During summer, world-class DJs, daytime pool events, and a vibrant crowd create a high-energy atmosphere that lasts late into the night. For a quieter evening, enjoy seaside bars, waterfront restaurants, and sunset cocktails along Pag harbor.

Hiking in Pag

Immerse in an unforgettable hike.

Kolansko polje Ring Loop

A scenic loop through a low-lying karst landscape with countryside and distant sea views.

Velebit foothills day hike

Longer day hike into the nearby Velebit range accessible via mainland routes; dramatic mountain scenery.

Airports

How to reach Pag by plane.

Zadar Airport (ZAD)

Main gateway to Pag; frequent international and domestic flights; straightforward drive or bus to the Pag Bridge.

Split Airport (SPU)

Alternative gateway; reachable via road and ferry routes to the island, with car rental available on site.

Pula Airport (PUY)

Less convenient for Pag but usable as part of a broader Croatian itinerary.

Getting Around

Walkability

Pag’s town centers are highly walkable with narrow pedestrian lanes and harbor promenades. To explore the island fully, a car or bike is helpful due to spread-out attractions and beaches. Sidewalks and coastal paths make for pleasant strolls, but some hills and rural roads require caution.

Demographics

Explore demographics in this area.

Residents

Predominantly Croats from the Dalmatian region; island communities with fishing and agriculture traditions.

Seasonal Tourists

Large summer influx of domestic and international visitors, many speaking English and German in peak season.

Popular Sports

Explore popular sports in region.

Wind surfing

Ideal wind conditions and water access around the Pag area attract windsurfers.

Diving

Clear Adriatic waters offer visibility and marine life near coves and reefs.

Cycling

Pleasant routes along coastlines and through villages suit riders of all levels.

Beach football

Casual beach games are common in summer along the shorelines.

Transportation

Traffic

Traffic is heaviest in peak summer months around Novalja and Pag town, with limited parking near popular beaches. Road distances are short, but narrow coastal roads require careful driving. Public transport exists but may be less frequent than in mainland cities; renting a car or bike is convenient for island exploration.

Accomodations

Find the best place to stay when visiting Pag.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Vegetarians can enjoy cheese-based dishes like Paški sir, grilled vegetables, salads, and pasta; ask for egg-free options and avoid fish-based sauces.

Health & Medical

Healthcare

Healthcare on Pag is reflective of coastal Croatia: local clinics on the island or nearby in Zadar for more comprehensive care. EU citizens typically have access through international agreements; carry your health insurance card. Dial 112 for emergencies and ask for English-speaking staff when possible.

Discover Croatia

Read more in our Croatia 2025 Travel Guide.

Croatia Travel Guide