Things To Do
in Florida

Florida, Cuba is a small inland town in Camagüey Province known for its warm hospitality and rural charm. It sits amid expansive sugarcane fields and rolling countryside that reflect Cuba’s agrarian heritage. The town center features a colorful plaza, modest colonial buildings, and a pace of life that invites relaxed exploration.

Visitors come to experience authentic rural Cuban culture away from the bigger tourist hubs.

Day Trips

Spend a day exploring around

day 1
Exploring Historic Center
morning
:

Start your day with a leisurely stroll through the cobblestone streets of Old Havana, where the colorful colonial architecture surrounds you. Visit the iconic Plaza de Armas, where local vendors sell books and crafts, and soak in the vibrant atmosphere. Don't forget to stop by the Castillo del Morro for stunning views of the harbor.

afternoon
:

After a delicious lunch at a local paladar, head over to the Museo Nacional de Bellas Artes to admire Cuban art from the colonial period to contemporary works. Wander through the artsy neighborhood of San Isidro, known for its street art and cultural vibe, where you can interact with local artists. As the afternoon winds down, enjoy a refreshing mojito at a nearby café while people-watching.

evening
:

In the evening, immerse yourself in the lively atmosphere of Callejón de Hamel, where you can experience spontaneous Afro-Cuban music and dance performances. Dine at a rooftop restaurant with a view of the Havana skyline, savoring traditional Cuban dishes such as ropa vieja and congrí. End the night with a leisurely walk along the Malecón, where the ocean breeze and sounds of waves provide a perfect backdrop.

day 2
Beach Relaxation and Water Sports
morning
:

Wake up to the sound of waves crashing at Varadero Beach, known for its soft white sands and crystal-clear waters. Spend your morning lounging on the beach or renting a kayak to explore the coastline, enjoying the warm tropical sun. For those seeking adventure, try windsurfing or paddleboarding with the guidance of local instructors.

afternoon
:

After a morning of fun in the sun, indulge in a seaside lunch at one of the beachside restaurants, where fresh seafood is the highlight of the menu. Continue your beach day with a snorkeling excursion, discovering vibrant coral reefs and a plethora of marine life just offshore. As the sun begins to lower, take a moment to relax under a beach umbrella with a good book.

evening
:

As evening falls, prepare for a sunset cruise along the coast, where you can sip on cocktails while watching the breathtaking colors of the sky. Afterward, enjoy a delightful dinner at a beachfront restaurant, sampling local favorites like lobster and grilled shrimp. Conclude your night with a beach bonfire, sharing stories and laughter under the stars.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$6-12
🧃Bottle of water$0.50-1.50
🚕Short taxi ride$2-6
Café coffee$1-3
🎒Museum entry$2-6

Strengths and Weaknesses

  • Authentic Cuban rural experience away from tourist crowds
  • Warm hospitality and rich cultural traditions
  • Limited English in many areas; plan for Spanish basics
  • Rural infrastructure may be less developed than urban centers
  • "Hola" - Hello
  • "Por favor" - Please
  • "Gracias" - Thank you
  • "¿Cuánto cuesta?" - How much does it cost?
  • "La cuenta, por favor" - The check, please
  • "¿Dónde está el baño?" - Where is the bathroom?
  • "¿Habla inglés?" - Do you speak English?
  • "Estoy perdido" - I’m lost

Places to Visit in Florida

Visit one of these nice places.

Plaza Central de Florida

A lively market square with pastel colonial buildings, locals socializing, and colorful storefronts—great for daytime street photography and candid portraits.

Amanecer sobre los Campos de Caña

Early-morning light over surrounding sugarcane fields provides long shadows and a painterly golden glow.

Callejón de Color

Narrow, vibrant streets with decorative doors and ironwork; ideal for architectural detail shots.

Río o paisaje rural

Riverside views and rural landscapes offer tranquil compositions and reflections at sunset.

Culinary Guide

Food in Florida

Florida’s cuisine is a classic Cuban blend of hearty comfort foods, coastal influence in seafood options, and farm-fresh produce. Expect rice and beans, pork, yuca, plantains, and citrus-forward flavors, often seasoned with garlic, oregano, and mojo. In rural towns like Florida, meals are social events and you’ll often share plates with locals. Hydration and sun protection are essential in the heat, especially during outdoor excursions.

Florida Famous Food

Signature dishes, delicacies and famous food

Arroz con Pollo

Rice with chicken cooked with saffron or annatto, vegetables, and local seasonings; commonly found in casa particulares and small eateries.

Must-Try!

Ropa Vieja

Shredded beef stewed with peppers, onions, and tomato; a Cuban staple often served with rice and black beans.

Congrí

Black beans and white rice cooked together with pork fat or oil, a comforting and iconic combination.

Lechón Asado

Roast pork often marinated in citrus and garlic, typical for celebratory meals and family gatherings.

Yuca con Mojo

Boiled cassava (yuca) with mojo sauce (garlic, citrus, and olive oil); a common accompaniment.

Food Markets

Explore local food markets

Mercado Agropecuario de Florida

Local market offering fresh produce, herbs, small-farm cheeses, and regional snacks; great for observing everyday Cuban life.

Street Food Corner (Parque Central)

Casual stalls offering croquetas, empanadas, tostones, and fresh fruit along with sweet treats.

Climate Guide

Weather

Florida experiences a tropical climate with hot summers and mild winters. Rainfall is more common in the summer and early autumn; the dry season tends to be winter and spring. Humidity is high year-round, and hurricane season runs roughly from June to November. Pack sun protection, lightweight clothing, and breathable fabrics.

How to Behave

Tips on cultural norms and respectful behavior

Greetings and personal space

Polite greetings are important; a handshake or brief hug is common among friends. Address people formally unless invited to use first names.

Dress and modesty

Dress modestly when visiting religious sites or rural communities; lightweight clothing is practical in heat.

Photography etiquette

Ask for permission when photographing people, especially children; avoid photographing private spaces without consent.

Safety Guide

Safety

Take standard travel precautions: keep valuables secure, avoid displaying large sums of cash, and use reputable transport. Petty theft can occur in crowded markets; travel during daylight and avoid deserted streets at night. It’s wise to have travel insurance and copies of important documents.

Tipping in Florida

Ensure a smooth experience

Tipping Etiquette

Tipping is appreciated for good service. In restaurants, consider 5-10% if not included in the bill; small tips to guides and drivers (a few CUC or CUP) are customary.

Payment Methods

Cash is widely used in rural Cuba. Some larger establishments may accept cards, but cash in local currency (CUP/CUC) is safer to carry. ATMs are more common in larger towns; carry small denominations for small vendors.

Best Time to Visit

And what to expect in different seasons...

Summer

Hot and humid with frequent tropical showers; stay hydrated, wear light clothing, use sunscreen, and carry a rain layer for sudden downpours.

Autumn

Warm days with cooler evenings; pleasant for outdoor strolls and photography, though occasional rain can occur.

Winter

Mild to warm days; comfortable for exploring town centers and markets, with cooler nights.

Spring

Balanced temperatures and increasing greenery; great for outdoor activities and markets without the peak heat.

Nightlife Guide

Florida at Night

The nightlife in Florida, Cuba is low-key compared with big cities. Expect casual bars with locals mingling, occasional live music, and neighborhood casa de la cultura events. Socializing in plazas in the early evening often precedes a shared meal. For a livelier scene, head to nearby larger towns where rotating bands and dance events are more common.

Hiking in Florida

Immerse in an unforgettable hike.

Florida Countryside Trail

A gentle, scenic trail through fields and small groves surrounding the town; suitable for a half-day hike with simple elevation.

Riverside Walks Near Florida

Flat-water edge paths and short forested segments offering photography opportunities and wildlife watching.

Airports

How to reach Florida by plane.

Ignacio Agramonte International Airport (CMW)

Located near Camagüey city, this is the main regional international gateway and a typical entry point for travelers heading to central Cuba.

José Martí International Airport (HAV)

Havana's international hub; often used by long-haul travelers connecting to domestic flights or regional routes.

Getting Around

Walkability

Florida is a compact town where the historic center is walkable, with planning for sidewalks and plazas. Outside the center, distances grow and bicycles or short taxi rides are common. The walkable core allows easy access to markets, plazas, and eateries, but some sights require a short drive or guided walk.

Demographics

Explore demographics in this area.

Local residents

Predominantly Cuban-born residents with strong family and community ties; many are multilingual in Spanish and basic English in tourist areas.

Young professionals

Smaller in number compared to larger urban centers, often involved in agriculture, small businesses, and service roles.

Elder generations

Aging population with deep ties to traditional Cuban culture and rural life.

Popular Sports

Explore popular sports in region.

Baseball

The most popular sport in Cuba; you’ll see local games and hear enthusiastic chatter about teams and players.

Soccer (Fútbol)

A widely followed sport with local clubs and informal matches in town centers.

Boxing

Boxing has a strong cultural presence and is celebrated in gyms and community events.

Transportation

Traffic

Traffic in Florida is generally calm in the town center with limited congestion; outside the core, roads can be rural and slower. Public transport is modest; taxis, colectivos, and informal bus routes help connect to nearby towns. Plan extra time for trips and use confirmed routes or local guides for longer journeys.

Accomodations

Find the best place to stay when visiting Florida.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Navigate by asking for vegetable-based dishes such as plantains, yuca, beans, rice, and salads; many places can adapt sides to be meat-free, but check ingredients like lard or chicken stock.

Health & Medical

Healthcare

Healthcare in Cuba is a state system; Florida residents access local clinics and rural health centers. For complex needs or emergencies, travel to larger towns or cities with hospital facilities is advised. It's important to have travel insurance that covers medical evacuation if needed.

Discover Cuba

Read more in our Cuba 2025 Travel Guide.

Cuba Travel Guide