Things To Do
in Martí

Martí is a coastal town in Matanzas Province, Cuba, known for its laid-back rhythm and waterfront views. It serves as a gateway to the nearby Zapata Swamp and pristine Caribbean beaches. The streets are lined with pastel colonial buildings, lively markets, and small paladares where you can taste home-style Cuban cooking.

Visitors arrive to soak in warm Caribbean hospitality, observe wildlife-rich marshes, and explore a quieter side of rural Cuba.

Day Trips

Spend a day exploring around

day 1
Arrival in Martí and Exploring the Town
morning
:

Arrive in Martí and settle into your accommodations while enjoying the scenic views of the surrounding countryside. After refreshing, take a leisurely stroll through the town's picturesque streets and admire the colonial architecture. Visit the local market to immerse yourself in the vibrant culture and sample fresh tropical fruits.

afternoon
:

Enjoy a traditional Cuban lunch at a local restaurant, savoring classic dishes like Ropa Vieja or Arroz con Pollo. Afterward, visit the nearby Museo Municipal to learn about the rich history of Martí and the significant events that shaped the area. Spend the rest of the afternoon exploring local artisan shops for unique handmade souvenirs.

evening
:

As the sun sets, take a quiet walk around the central plaza, where locals gather to socialize and enjoy the evening air. Dine at one of the town's cozy eateries, relishing local delicacies and perhaps trying a refreshing mojito. Conclude your day with a stroll under the stars, appreciating the peaceful ambiance of this charming town.

day 2
Viñales Day Trip
morning
:

Depart early for a day trip to nearby Viñales, a UNESCO World Heritage site known for its stunning tobacco fields and limestone mogotes. Enjoy the breathtaking views as you drive through the lush landscapes and arrive in the valley. Take a guided tour to learn about tobacco cultivation and traditional cigar making.

afternoon
:

Savor a traditional lunch at a local farm, where you can enjoy fresh, homemade dishes. After lunch, take a horseback ride through the scenic fields or hike some of the trails for an up-close experience of the area's natural beauty. Explore caves and marvel at the vibrant flora and fauna around you.

evening
:

Return to Martí in the evening and take a moment to relax with a refreshing drink. Afterward, join locals for a lively night of music and dance, experiencing the vibrant culture of Cuban nightlife. Finish the night by enjoying the warm atmosphere at a local bar or cafe.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$6-12
🍷Drink at a bar or cafe$2-5
🚕Taxi ride (short distance)$2-6
🏨Mid-range hotel or guesthouse per night$40-100
🧺Groceries for basic meals (2-4 days)$15-40

Strengths and Weaknesses

  • Quieter alternative to bigger Cuban destinations
  • Warm hospitality and lively street life
  • Coastal access and nearby wetlands for nature lovers
  • More affordable than Havana or Varadero accommodations
  • Limited English in some areas
  • Fewer tourist infrastructure and attractions
  • Smaller selection of restaurants and nightlife
  • Variable internet access
  • "Buenos días" - Good morning
  • "¿Dónde está el mercado?" - Where is the market?
  • "Puedo pagar con tarjeta?" - Can I pay with a card?
  • "Gracias" - Thank you
  • "¿Cuánto cuesta?" - How much does it cost?
  • "No entiendo" - I don’t understand

Places to Visit in Martí

Visit one of these nice places.

Malecón de Martí

A long seaside promenade ideal for sunset photography and catching fishermen at work.

Plaza Central and Colonial Architecture

Colorful colonial buildings, arches, and a central square perfect for street photography.

Harbor and Fishing Boats

Colorful boats and working harbor scenes with the Caribbean light.

Zapata Swamp Boardwalks

Wetlands and mangroves offering wildlife photography opportunities and reflective water scenes.

Culinary Guide

Food in Martí

Cuban cuisine blends Spanish, African, and Caribbean influences with an emphasis on rice, beans, pork, seafood, and fresh produce. In Martí you’ll find hearty home-style meals at paladares, market stalls with fresh fruit, and coastal seafood prepared with mojo.

Martí Famous Food

Signature dishes, delicacies and famous food

Moros y Cristianos

Rice cooked with black beans, a staple combo found across the island.

Must-Try!

Arroz con Pollo

Classic chicken and rice dish with vegetables and saffron.

Congrí

Black beans and rice cooked together with pork fat for flavor.

Lechón Asado

Roast pork often marinated in garlic and citrus.

Food Markets

Explore local food markets

Mercado Municipal de Martí

A local market where you can buy fresh produce, seafood, and traditional snacks.

Harbor street stalls

Casual vendors offering fried fish, tostones, croquetas, and seasonal fruits.

Churros y Granizados stalls

Street carts selling churros and chilled granizados on hot days.

Climate Guide

Weather

Tropical climate with warm temperatures year-round. Dry season runs roughly from November to April, with the wet season from May to October and a risk of tropical storms or hurricanes during late summer and fall. Humidity is high, and coastal showers can occur in the afternoons.

How to Behave

Tips on cultural norms and respectful behavior

Greetings and Respect

Greet with a friendly hello and a handshake; address elders with courteous language and use usted when appropriate.

Conversations and Politics

Keep politics light; personal questions may be intrusive in casual encounters.

Photography and Privacy

Ask for permission before photographing people, especially in private spaces or homes.

Pride in Hospitality

Small acts of hospitality, sharing a meal or a drink, are common and appreciated.

Safety Guide

Safety

As with many destinations, exercise standard travel precautions. Keep valuables secure, avoid isolated areas at night, and be mindful of traffic. In case of emergency, contact local authorities or your hotel front desk for guidance; health services exist in Martí and nearby Matanzas facilities for more serious needs.

Tipping in Martí

Ensure a smooth experience

Tipping Etiquette

Toast to service with a small tip (5-10%) in restaurants and for guided tours; rounding up a taxi fare is common.

Payment Methods

Cash is widely used; many places accept local CUP and some tourist areas may accept USD or cards in hotels. ATMs are limited outside major cities; carry small bills.

Best Time to Visit

And what to expect in different seasons...

Summer

Hot and humid with afternoon showers; hurricane season is active. Stay hydrated, wear light clothing, and plan outdoor activities in the early morning or late afternoon.

Autumn

Warm days with possible tropical storms; humidity gradually drops; crowds are smaller than peak winter season.

Winter

Pleasantly mild and drier; ideal time for outdoor exploration and coastal visits.

Spring

Warm and lively, perfect for birdwatching and cultural events; pack sun protection and light layers.

Nightlife Guide

Martí at Night

Martí’s nightlife tends to be relaxed and social, centered around plazas, small bars, and live music venues featuring traditional Cuban styles such as son and salsa. In the evenings you may find impromptu street performances or a casual conversation with locals at a café. Coastal bars near the harbor offer sunset views and fresh seafood, with a mellow, community-focused vibe rather than high-energy clubbing.

Hiking in Martí

Immerse in an unforgettable hike.

Zapata Swamp Boardwalk Trails

Wooden boardwalk paths through wetlands offering birdwatching and marsh scenery.

Airports

How to reach Martí by plane.

José Martí International Airport (HAV)

Havana’s international gateway; about a few hours’ drive from Martí; many international and domestic flight options.

Juan Gualberto Gómez Airport (VRA)

Varadero’s airport; closer to the northern beaches; provides regional and some international flights.

Getting Around

Walkability

Martí’s town center is fairly walkable, with compact streets and a waterfront promenade. You can comfortably explore most sights on foot, but longer trips to the Zapata area or beaches will require transport. Expect slow traffic on busy routes and pavement that can be uneven in older sections.

Demographics

Explore demographics in this area.

Local residents

Residents of Martí reflect the rural, coastal character of Matanzas Province, with families, fishermen, and shop owners forming the community.

Rural families and artisans

A mix of generations working in markets, crafts, and small eateries.

Popular Sports

Explore popular sports in region.

Baseball

The national sport and a favorite pastime across Cuba.

Football (Soccer)

Popular sport with local clubs and casual games.

Swimming and Water Sports

Coastal town activities including swimming, snorkeling, and fishing.

Transportation

Traffic

Traffic is typical of smaller Cuban towns: older cars on the road, slower speeds, and occasional congestion near the waterfront. Public buses and taxis service the area; roads can be uneven, and signage in Spanish is common. Plan extra travel time when visiting nearby natural areas.

Accomodations

Find the best place to stay when visiting Martí.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Cuban cuisine leans on beans, rice, vegetables as the core; ask for vegetable stews, yuca with mojo, and egg-based dishes; pescatarian options are common near the coast.

Health & Medical

Healthcare

Cuba has universal healthcare; in Martí there are local clinics and pharmacies, with more extensive services in Matanzas and Havana. For emergencies or specialized care, facilities in the nearby cities are accessible by road. It’s wise to carry traveler’s insurance and your health card; bring any necessary medications.

Discover Cuba

Read more in our Cuba 2025 Travel Guide.

Cuba Travel Guide