Things To Do
in San Francisco

San Francisco, Guatemala is a small highland town set among green valleys and coffee farms. It blends colonial charm with a lively market culture and warm Guatemalan hospitality. The surrounding countryside offers easy access to waterfalls, cloud forests, and traditional coffee tours that showcase regional crafts and flavors.

The climate is mild year-round, with a distinct wet season that nourishes the landscape and keeps the area lush.

Day Trips

Spend a day exploring around

day 1
Exploring Historic Center
morning
:

Start your day by wandering through the cobblestone streets of San Francisco's historic center, where the vibrant colors of colonial architecture greet you at every turn. Visit the iconic San Francisco Church, admiring its stunning Baroque facade and intricate details. Stop by the local market to immerse yourself in the culture and sample some delicious breakfast treats like tamales or fresh fruit.

afternoon
:

After lunch, explore the nearby Parque Central, where locals gather and children play, providing a perfect snapshot of everyday life. Visit the Museo de Arte, showcasing local artists and the rich history of the region through captivating exhibits. As the sun begins to dip, take a leisurely stroll through the artisanal shops, perfect for picking up unique souvenirs.

evening
:

As evening falls, settle down at a local restaurant to enjoy traditional Guatemalan cuisine, perhaps trying pepián or a flavorful caldo. After dinner, enjoy the lively atmosphere of the plaza, where you might catch a cultural performance or simply watch the locals go about their evening. Finally, end your day with a relaxing walk under the stars, admiring the beauty of this charming town.

day 2
Coffee Farm Tour
morning
:

Begin your day with a visit to a nearby coffee plantation, where you'll learn about the coffee-making process from bean to cup. Take a guided tour through the lush coffee fields, and engage with local farmers who share their passion and knowledge of Guatemalan coffee. Enjoy a freshly brewed cup of coffee while taking in the breathtaking views of the surrounding mountains.

afternoon
:

After the tour, indulge in a delightful lunch at the plantation's café, where you can taste various coffee-infused dishes. Spend the afternoon exploring the farm's surroundings, perhaps participating in a coffee tasting session to refine your palate. Capture the stunning landscapes with your camera, as the colorful flora and fauna provide a perfect backdrop.

evening
:

As the sun sets, return to San Francisco and unwind at a local café, reflecting on your day surrounded by the aroma of freshly roasted coffee beans. Engage in conversation with fellow travelers or locals, sharing stories about your experiences in Guatemala. Finally, take a peaceful evening walk, enjoying the warm air and the sounds of nature.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$5-8
Coffee at a cafe$1-3
🚌Public transport ride$0.25-0.75
🧺Laundry service$2-5
🧶Textile souvenir$5-20

Strengths and Weaknesses

  • Warm hospitality and strong cultural traditions
  • Lush landscapes and accessible day trips to nature and coffee farms
  • Compact town with a walkable center and authentic market experiences
  • Limited nightlife compared to larger cities
  • Rural roads can be rough and weather-dependent
  • English is less widely spoken outside tourist areas
  • "Hola" - Hello
  • "Buenos días" - Good morning
  • "Por favor" - Please
  • "Gracias" - Thank you
  • "¿Cuánto cuesta?" - How much does it cost?
  • "¿Dónde está el mercado?" - Where is the market?
  • "Habla inglés?" - Do you speak English?
  • "Necesito ayuda" - I need help

Places to Visit in San Francisco

Visit one of these nice places.

Central Plaza & Iglesia Parroquial de San Francisco

Golden hour shots of the church facade, colorful facades, and locals going about daily life make for classic highland photography.

Mercado Municipal

Vibrant stalls, textiles, and everyday market scenes provide dynamic color and texture shots.

Coffee Cooperative Toa Vista

Sunrise over coffee plants and processing facilities offers moody, green-toned portraits and landscape photography.

Riverside Lookout

A vantage point above the river valley where you can capture sweeping views of the town and surrounding hills.

Local Textile Workshops

Colorful weavings and loom setups provide intricate close-ups and cultural storytelling photos.

Culinary Guide

Food in San Francisco

Guatemalan highland cuisine centers on corn, beans, rice, fresh produce, and hearty stews, with strong coffee culture from the region.

San Francisco Famous Food

Signature dishes, delicacies and famous food

Pepian

A rich roasted-vegetable and meat stew thick with spices and seeds, typically served with tortillas or rice.

Must-Try!

Jocon

Chicken in a fresh green sauce made from tomatillos, cilantro, and green onions, often with rice and vegetables.

Kak'ik

A traditional turkey soup with a fragrant red broth and spices, commonly enjoyed during special occasions.

Rellenitos

Sweet plantain dumplings filled with beans or fruit, a popular street snack when available.

Food Markets

Explore local food markets

Mercado Municipal de San Francisco

A bustling local market where you can taste fresh fruit, tamales, chuchitos, elotes, and quick-cook snacks.

Climate Guide

Weather

The region has a mild highland climate with cooler nights and warm days. Expect a distinct wet season (roughly May to October) with regular afternoon showers, and a dry season (roughly November to April) with clearer skies and less rain. Temperature typically ranges from around 60-75 F (15-24 C) but can dip cooler at higher elevations.

How to Behave

Tips on cultural norms and respectful behavior

Greetings

Greet with a sincere 'Buenos días' or 'Buenas tardes' and use 'usted' for formal interactions. A handshake is common; for close friends a light kiss on the cheek may occur among locals.

Photography

Ask permission before photographing people, especially children or within sacred sites. Show respect when in markets and during religious ceremonies.

Dress & Conduct

Dress modestly when visiting religious sites; remove hats indoors in traditional settings; avoid public displays of extreme wealth in rural areas.

Safety Guide

Safety

Exercise normal travel precautions: keep valuables secure in crowds, use reputable transportation, and avoid poorly lit rural paths at night. Be cautious of pickpockets in markets and on crowded buses. Stay informed of local advisories, and travel with a buddy for hikes or rural excursions. Have copies of important documents and travel insurance.

Tipping in San Francisco

Ensure a smooth experience

Tipping Etiquette

If service is included, no extra tip is needed; otherwise 5-10% at restaurants is common. Small tips for taxi drivers or tour guides are appreciated if they provide good service.

Payment Methods

Cash (Guatemalan quetzales) is widely accepted; U.S. dollars are often usable in tourist-friendly spots. Many shops and cafés also accept credit/debit cards, especially in towns with tourist activity; carry small bills for markets and casual vendors.

Best Time to Visit

And what to expect in different seasons...

Summer

Dry and pleasant days with cooler temperatures in the mornings and evenings; humidity rises mid-day and afternoons can bring brief showers. Ideal for outdoor activities and photography, with comfortable hiking conditions.

Wet (Rainy) Season

Rain is common in the afternoons and evenings; mornings are usually clearer. Trails can be slippery, so bring a light rain jacket and sturdy footwear. Lush scenery flourishes, and there are fewer crowds off-peak.

Nightlife Guide

San Francisco at Night

In this town, nightlife centers on relaxed cafés, small bars, and neighborhood gatherings with local music and conversation. Expect family-friendly venues earlier in the evening, with occasional live acoustic sets or folkloric performances. Late-night clubbing is limited compared to larger cities, but the area offers intimate venues and social spaces for a casual night out.

Hiking in San Francisco

Immerse in an unforgettable hike.

Cascada La Lluvia Hike

A scenic waterfall hike through forested trails with opportunities for wildlife viewing and photography.

Airports

How to reach San Francisco by plane.

La Aurora International Airport

Guatemala City's main international gateway, with connections to the Americas and beyond; typical drive from the highland area can take a few hours depending on traffic and road conditions.

Cobán Airport

Domestic airport serving the Alta Verapaz region; useful for quick regional access, though flight options may be limited.

Getting Around

Walkability

The town center is compact and walkable, with most sights, markets, and cafés within a short stroll. Some streets are steep or uneven, so comfortable shoes are recommended. Taxi services are readily available for longer hops or at night.

Demographics

Explore demographics in this area.

Maya communities

A blend of Indigenous Maya and Ladino residents, with diverse languages and textiles reflecting regional heritage.

Popular Sports

Explore popular sports in region.

Fútbol (Soccer)

The most popular sport; local leagues, informal games, and tournaments are common in towns and schools.

Transportation

Traffic

Traffic is generally light to moderate in the town center; rural routes can be slower due to road quality and weather. Public buses and 'chicken buses' are common; taxis are affordable but negotiate fares in advance for longer trips.

Accomodations

Find the best place to stay when visiting San Francisco.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Many Guatemalan dishes are meat-centered; ask for the base of corn tortillas, beans, rice, and vegetables, or request cheese and avocado-based options. At cafés, opt for salads, veggie stews, and fruit bowls, and be prepared to specify no meat stock or lard.

Health & Medical

Healthcare

Healthcare options range from small private clinics to a regional hospital in nearby larger towns. For more serious conditions, travel to Guatemala City or Cobán may be necessary. Carry a basic medical kit and travel insurance; check if your vaccinations are up to date.

Discover Guatemala

Read more in our Guatemala 2025 Travel Guide.

Guatemala Travel Guide