Things To Do
in Rich
Rich, Morocco sits in the foothills of the Atlas and offers a warm, sun-soaked encounter with Moroccan life. The medina is a maze of terracotta walls, bustling souks, and marble fountains where artisans trade in ceramics, leather, and spices. The town blends Berber and Arab influences, with hilltop kasbahs and panoramic views over olive groves.
Visitors can savor mint tea, ride a pastel taxi through narrow lanes, and explore beyond the city to dramatic canyons and palm groves.
Day Trips
Spend a day exploring around
Start your day with a traditional Moroccan breakfast of fresh bread, olives, and mint tea at a local café. Afterward, wander through the narrow winding streets of the Medina, where you can admire the intricate architecture and vibrant colors of the souks. Don't forget to visit the historic Koutoubia Mosque, a beautiful landmark that sets the tone for the city’s rich history.
In the afternoon, visit the Saadian Tombs, an exquisite site featuring stunning tile work and a tranquil atmosphere. Following this, enjoy lunch at a rooftop restaurant with views over the bustling streets, sampling local delicacies like tagine or couscous. Spend the rest of the afternoon exploring the Bahia Palace, a grand 19th-century palace filled with lush gardens and intricate mosaics.
As the sun sets, take a leisurely stroll to Jemaa el-Fnaa Square, where the vibrant atmosphere comes alive with street performers and food stalls. Indulge in a variety of street food options, from grilled meats to fresh orange juice, while enjoying the sounds and sights around you. Cap off the evening with a visit to a traditional Moroccan hammam for a relaxing spa experience.
Depart early for a day trip to the majestic Atlas Mountains, where breathtaking views await you. Enjoy a hearty breakfast en route, with local pastries and fresh fruit to fuel your adventure. Upon arrival, take a guided hike through picturesque villages and terraced landscapes, absorbing the stunning natural beauty.
In the afternoon, visit a Berber village, where you can learn about the local culture and enjoy a traditional lunch with a local family. Engage in a cooking class, learning to prepare classic Moroccan dishes with fresh ingredients from the region. After lunch, continue your hike to a beautiful waterfall, taking in the tranquil surroundings.
Return to Rich in the evening, where you can unwind after a day of exploration. Enjoy a relaxed dinner at a local restaurant, sampling more Moroccan cuisine. Reflect on the day’s adventures and perhaps plan for the next day’s activities.
Prices
| Item | Price |
|---|---|
| 🍔Meal at inexpensive restaurant | $5-10 |
| ☕Coffee | $1-3 |
| 🚎Taxi ride (short distance within town) | $0.50-2 |
| 💧Bottle of water (1.5L) | $0.50-1 |
| 🍽️Meal at mid-range restaurant | $12-25 |
Strengths and Weaknesses
- Charming medieval feel with friendly locals
- Proximity to Atlas landscapes and olive groves
- Limited nightlife in a small town
- Markets can be overwhelming for first-time visitors
- "Salam alaykom" - Hello
- "Shukran" - Thank you
- "Afak" - Please
- "Labas 3lik?" - How are you?
- "Ana min Rich" - I am from Rich
- "Fin kayn l'mithla?" - Where is the bathroom?
Places to Visit in Rich
Visit one of these nice places.
Golden hour casts warm light on the medieval walls and narrow lanes, perfect for wide-angle and detail shots.
Vivid door colors and intricate ironwork line the alleyways; great for portrait and street photography.
Lantern-lit stalls and locals gathered in conversation create dynamic, candid scenes.
Sunrise or sunset over olive terraces and palm groves offers dramatic landscape shots.
Raw earth tones and dramatic shadows provide rich textures for architectural photography.
Food in Rich
Rich Famous Food
Signature dishes, delicacies and famous food
A staple served with tender vegetables and chickpeas, often enjoyed on Fridays and special occasions.
Must-Try!
Slow-cooked in a clay pot, fragrant with preserved lemon, olives, and spices.
Tomato-lentil soup enjoyed year-round, especially during cooler months and fasting periods.
A savory-sweet pie layered with chicken, almonds, and cinnamon, a festive favorite.
Slow-roasted spiced lamb served with bread and olive oil, a regional celebration dish.
Food Markets
Explore local food markets
Bustling market stalls with spices, olives, dates, leather, and fresh produce; great for bargaining and people-watching.
A narrow street lined with spice shops offering cumin, saffron, paprika, and dried herbs; sample roasted nuts and dried fruit from vendors.
Weather
How to Behave
Tips on cultural norms and respectful behavior
Greet with a warm, respectful hello; use the right hand for introductions and handshakes; modest behavior in public spaces.
Dress modestly in public areas; shoulders and knees should be covered, especially in religious sites and traditional neighborhoods.
Ask permission before photographing people; avoid photographing women without consent; respect private spaces.
Bargaining is common in markets; smile, be patient, and agree on a price before paying.
Safety
Tipping in Rich
Ensure a smooth experience
Tipping is appreciated for good service; 5-10% in restaurants if service is not included. Guides and drivers often expect 10-15% or a few dirhams per group activity.
Cash in local currency is widely used; many larger shops and hotels accept cards, but carry cash for markets and small eateries.
Best Time to Visit
And what to expect in different seasons...
Very hot days; plan outdoor activities for early morning or late afternoon; stay hydrated, seek shade, and wear a hat and light clothing.
Pleasant temperatures and clear skies; ideal for city exploration and day hikes in the foothills.
Mild to cool days with chilly mornings; some higher passes may be misty or windy; layer up for outdoor activities.
Lush landscapes and blooming gardens; perfect for photography, markets, and longer hikes.
Rich at Night
Hiking in Rich
Immerse in an unforgettable hike.
Popular day hikes through orchards and a cascade of waterfalls, with village stops and river crossings.
Gentle to moderate hikes with panoramic views of olive groves and terraced villages.
Airports
How to reach Rich by plane.
International flights; about a 1.5–2 hour drive to Rich.
Major international hub; longer transfer to Rich but frequent connections.
Walkability
Demographics
Explore demographics in this area.
Young professionals and families in the center with a mix of traditional and modern influences.
Longstanding presence in the region with distinct language and cultural practices.
Popular Sports
Explore popular sports in region.
The dominant sport with street games and local matches throughout the year.
Played in schools, community centers, and small clubs around town.
Traffic
Accomodations
Find the best place to stay when visiting Rich.
Dietary Restrictions
Tips for restricted diets.
Most tagines can be made vegetarian or replaced with vegetable couscous; request no meat or fish and confirm broth ingredients.