Things To Do
in Sale

Sale is a historic port city on the Bou Regreg River opposite Rabat, known for its atmospheric medina and hillside views. Its lanes wind up towards whitewashed houses, busy souks, and glimpses of the Atlantic beyond the river. The city blends Moroccan heritage with a touch of colonial-era architecture, offering a less touristy alternative to Rabat while remaining deeply cultural.

A walkable, waterfront-facing base for exploring the Rabat-Salé region, Sale invites leisurely days of market strolls, riverfront vistas, and sunset dinners with a maritime breeze.

Day Trips

Spend a day exploring around

day 1
Exploring Historic Center
morning
:

Start your day with a leisurely breakfast at a local café, enjoying fresh Moroccan pastries and mint tea. Afterwards, stroll through the narrow streets of the medina, taking in the vibrant colors and sounds of local vendors selling spices and textiles. Visit the historic Bab Chaouia gate, which serves as a magnificent entry point to the old city.

afternoon
:

After lunch at a nearby restaurant, explore the ancient Kasbah of Sale, where you can marvel at the intricately designed architecture and the stunning views of the Bou Regreg River. Engage with local artisans in their workshops, learning about traditional crafts and perhaps picking up a unique souvenir. Take a moment to relax in one of the town's charming squares, soaking in the local atmosphere.

evening
:

As the sun sets, enjoy a traditional Moroccan dinner at a rooftop restaurant, where you can sample tagine and couscous while overlooking the medina. After dinner, take a leisurely walk along the riverbank, enjoying the cool evening breeze and the twinkling lights of Rabat across the water. End your night with a visit to a local café for a refreshing mint tea and some live music.

day 2
Cultural Immersion at Local Markets
morning
:

Begin your day by visiting the bustling market of Souk El Had, where the vibrant colors of fruits and vegetables greet you. Spend time mingling with local vendors, sampling fresh produce and chatting about their goods. Don't forget to explore the spice section, where the fragrant aromas will entice you to try some unique Moroccan spices.

afternoon
:

Enjoy a traditional lunch at a nearby eatery, where you can savor dishes like harira soup and freshly baked bread. Afterward, visit the artisan district to see craftsmen at work, from potters to weavers, and perhaps even try your hand at a craft. Engage with locals and learn about the significance of these trades in Moroccan culture.

evening
:

In the evening, take a cooking class where you can learn to prepare traditional Moroccan dishes, guided by a local chef. After cooking, enjoy the fruits of your labor, sharing your meal with fellow participants for a communal dining experience. Conclude the night with a stroll through the lively streets, enjoying the vibrant nightlife of Sale.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$6-12
🍽️Meal for two at mid-range restaurant$25-40
🚖Taxi ride (short distance)$3-7
Coffee/tea$1-3
🧺Groceries (basic daily items)$3-6

Strengths and Weaknesses

  • Charming, walkable medina with authentic local atmosphere
  • Striking river views and easy access to Rabat’s cultural sites
  • Relatively fewer crowds than Rabat or Casablanca, with good value
  • Fresh seafood and coastal Moroccan flavors at your fingertips
  • Limited nightlife compared to larger cities
  • Some services and signage may be only in French or Arabic
  • Smaller selection of international dining options compared with major capitals
  • "Salam alaykum" - Hello / Peace be upon you
  • "Shukran" - Thank you
  • "La shukran, la aHtaj" - No thank you, I don’t need assistance
  • "Kam al-thaman?" - What is the price?
  • "Min fadlik" - Please (polite request)
  • "Ish-shaB ykhalik" - May you be kept safe / thank you (respectful goodbye)

Places to Visit in Sale

Visit one of these nice places.

Bou Regreg River Overlook

Scenic views across the river to Rabat, especially at sunset when the water and city lights glow together.

Sale Medina Alleys

Narrow, winding lanes with whitewashed walls, wooden doors, and colorful textiles—great for candid street photography.

Riverside Promenade

Open-air paths along the Bou Regreg with boats, fishermen, and locals in daily life, ideal for atmospheric daytime and dusk captures.

Docks and Fishing Boats

Bustling harbor scenes with nets, crates, and lobster pots—perfect for color, texture, and maritime ambiance.

Culinary Guide

Food in Sale

Sale’s cuisine reflects coastal Morocco with seafood-forward dishes, hearty tagines, and fragrant herbs. Expect generous portions, shared plates, and the refreshing mint tea that accompanies most meals.

Sale Famous Food

Signature dishes, delicacies and famous food

Tagine with chicken and preserved lemon

A classic Moroccan tagine slow-cooked with tender chicken, olives, and preserved lemon, often served with couscous or bread.

Must-Try!

Pastilla (bastilla)

A layered pastry dish usually made with poultry, almonds, cinnamon, and sugar, offering a sweet-savory flavor profile.

Harira soup

A hearty tomato-lentil soup flavored with herbs, typically eaten to start or end a meal, especially in cooler weather.

Seafood tagine with chermoula

Fresh fish or shellfish cooked with a tangy herb-mint-chili marinade that highlights coastal ingredients.

Couscous with vegetables

Steamed pearls of semolina served with a seasonal mix of vegetables and a savory broth.

Food Markets

Explore local food markets

Souk des Médinas (Sale)

A lively daily market where you can sample olives, pickles, bread, spices, fresh fruit, and street bites from various stalls.

Climate Guide

Weather

Being a coastal city, Sale experiences a Mediterranean-influenced climate with hot summers, mild winters, and relatively moderate humidity. Summer highs commonly reach the upper 20s to mid-30s Celsius, while winter temperatures hover around 10-18°C, with occasional rain. Spring and autumn are typically pleasant, with comfortable daytime temperatures ideal for outdoor exploring. The Atlantic breeze helps keep coastal days refreshing, even in warmer months.

How to Behave

Tips on cultural norms and respectful behavior

Greetings

Greet with a polite 'Salam alaykum' (peace be upon you) and a handshake; use right hand for giving, receiving, and eating.

Dress and behavior

Dress modestly in public spaces, especially in markets and religious sites; avoid public displays of affection and loud behavior.

Photography

Ask permission before photographing people, especially in intimate or family settings.

Safety Guide

Safety

Sale is generally safe in the main tourist areas, but standard travel precautions apply: stay aware of belongings in crowded markets, watch for petty theft, and use reputable taxis or ride-hailing services at night. Pickpocketing can occur in busy medinas and markets, so keep valuables secure. Travel during daylight hours when possible, and if unfamiliar with an area, explore with a local guide or join a guided tour.

Tipping in Sale

Ensure a smooth experience

Tipping Etiquette

Tipping is customary but not always required; leave small tips (around 5-10% if service is not included) in restaurants and for hotel staff.

Payment Methods

Cash in Moroccan dirhams is widely accepted; major credit cards are increasingly accepted in hotels, larger restaurants, and shops. ATMs are common in towns, but carry some cash for smaller vendors and markets.

Best Time to Visit

And what to expect in different seasons...

Spring

Mild temperatures and blooming gardens make it ideal for walking tours and outdoor markets; expect comfortable days and cool evenings.

Summer

Hot daytime temperatures with a refreshing sea breeze; plan outdoor activities for early mornings or late afternoons and stay hydrated.

Autumn

Pleasant temperatures with fewer crowds; great for riverfront strolls and long lunches outdoors.

Winter

Milder, sometimes rainy days; pack a light rain jacket and enjoy indoor attractions, cafes, and museum visits.

Nightlife Guide

Sale at Night

The nightlife in Sale and the Rabat-Sale area tends toward relaxed cafes, rooftop bars, and restaurants rather than loud nightlife districts. Expect tea, coffee, and light snacks in the evenings, with nightlife concentrated more in Rabat proper and along the coast. Live music and cultural performances occur at some venues, especially on weekends, offering a low-key, community-focused atmosphere.

Hiking in Sale

Immerse in an unforgettable hike.

Bou Regreg River View Walk

A scenic, easy hike along the riverbanks offering views across to Rabat and the coastline; suitable for a relaxed afternoon.

Sidi Bouknadel Nature Reserve Trails

Boardwalks and gentle trails through wetlands and woodlands, ideal for birdwatching and a light outdoor excursion.

Kasbah Hills Loop (Rabat side)

Short hillside paths with overlooks of the river and city, accessible via a day trip from Sale.

Airports

How to reach Sale by plane.

Rabat–Salé Airport (RBA)

A regional airport located in Salé, offering domestic and limited international flights; easy access to Sale and Rabat by road or taxi.

Mohammed V International Airport (CMN)

Casablanca's major international hub about 80-100 minutes by car from Sale, providing broad international connections and services.

Getting Around

Walkability

Sale is quite walkable within the medina and along the Bou Regreg waterfront, with many sights close to one another. Streets can be narrow and uneven in the old town, so comfortable shoes are recommended. Crossing the river is easy via bridge to Rabat, offering additional exploring options on foot in both cities.

Demographics

Explore demographics in this area.

Arab-Berber residents

Mix of Arab and Berber communities forming the city’s cultural core, with families, students, and shopkeepers contributing to daily life.

Students and expatriates

A steady stream of students and some expatriates who study or work in Rabat-Salé, often frequenting cafes and markets after classes.

Popular Sports

Explore popular sports in region.

Football (soccer)

By far the region’s most popular sport, with local clubs and informal games played across parks and streets.

Basketball

A common sport in youth leagues and schools; accessible at community centers and gyms.

Transportation

Traffic

Traffic can be busy around Rabat and along major arteries linking Sale to Rabat, especially during peak hours. The Rabat-Salé tram network helps reduce road congestion in central areas, and taxis are a common way to get around the waterfront and medina. For longer trips, consider trains or organized tours to minimize driving stress.

Accomodations

Find the best place to stay when visiting Sale.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Vegetarian options are common in tagines and couscous dishes; ask for vegetable tagine or chilled salads, and request meat-free preparations when ordering.

Health & Medical

Healthcare

Healthcare in Sale is accessible through local clinics and hospitals in Rabat-Salé region; major medical centers in Rabat provide more comprehensive services. In non-emergency situations, local pharmacies (pharmacies) are common and typically open during the day with some 24-hour options in larger towns. For serious issues, go to a hospital in Rabat or Casablanca for advanced care.

Discover Morocco

Read more in our Morocco 2025 Travel Guide.

Morocco Travel Guide