Things To Do
in Novo Hamburgo

Novo Hamburgo is a mid-sized city in Rio Grande do Sul's Vale dos Sinos known as Brazil's “shoe capital,” where a strong German-Brazilian heritage shapes architecture, festivals and cuisine. The city blends an industrial past — leather and footwear manufacturing — with green parks, shopping districts and cultural museums. It functions as a practical base for day trips into neighboring towns, Serra Gaúcha and nearby natural areas.

Visitors will notice a relaxed southern-Brazil vibe, distinct local customs, and an approachable urban center that is easy to explore in a short stay.

Day Trips

Spend a day exploring around

day 1
Exploring Historic Center
morning
:

Begin your day with a leisurely breakfast at a local café, savoring traditional Brazilian pão de queijo and fresh coffee. Afterward, stroll through the charming streets of the historic center, admiring the colonial architecture and vibrant murals. Don't miss the iconic Igreja Evangelica, where you can appreciate the intricate woodwork and stained glass.

afternoon
:

Visit the Museu Nacional do Calçado, where you can learn about the rich history of the footwear industry in Novo Hamburgo. Enjoy lunch at a nearby restaurant, indulging in local favorites like feijoada or a delicious grilled meat platter. As the afternoon unfolds, explore the Parque Henrique Luis Roessler, a picturesque green space perfect for a leisurely walk.

evening
:

As dusk approaches, find a cozy spot at a restaurant overlooking the Sinos River for a scenic dinner. Relish traditional gaucho barbecue while enjoying the view of the sunset reflecting on the water. Finish your evening with a stroll along the riverside promenade, soaking in the vibrant atmosphere of local life.

day 2
Cultural Immersion at Local Markets
morning
:

Start your day by visiting the bustling Mercado Público, where vendors sell fresh produce, artisanal goods, and local delicacies. Engage with friendly locals and sample regional fruits like jabuticaba and açaí. Take your time exploring the various stalls and perhaps pick up some souvenirs unique to the region.

afternoon
:

After your market adventure, head to a nearby restaurant for a hearty lunch featuring regional specialties. Spend your afternoon at the Casa de Cultura, where you can immerse yourself in the local art scene through exhibitions and cultural workshops. Don't forget to check out any live performances that might be scheduled during your visit.

evening
:

As the sun sets, join a guided food tour that takes you to hidden gems around the city. Taste an array of dishes and learn about the culinary traditions that shape Novo Hamburgo’s gastronomy. Conclude your evening with a local craft beer at one of the city's trendy breweries.

Cost Guide

Prices

ItemPrice
🍽️Meal at inexpensive restaurant$6-12
🍺Dinner at mid-range restaurant (two people)$25-45
Coffee or bakery snack$1.50-4
🚍Local bus fare$0.70-1.50
🚕Taxi start (plus per km)$2-4 (start), $0.50-1.00 per km

Strengths and Weaknesses

  • Rich German-Brazilian culture and cuisine
  • Good base for day trips to Serra Gaúcha and nearby towns
  • Affordable prices and accessible local markets
  • Limited late-night entertainment compared with larger cities
  • Fewer specialized dietary or niche services than in major metro areas
  • Public transport options are adequate but can be slower for reaching remote spots
  • "Olá / Bom dia / Boa tarde" - Hello / Good morning / Good afternoon
  • "Obrigado (male) / Obrigada (female)" - Thank you
  • "Por favor" - Please
  • "Quanto custa?" - How much does it cost?
  • "A conta, por favor" - The bill, please
  • "Onde fica ... ?" - Where is ... ?
  • "Você fala inglês?" - Do you speak English?

Places to Visit in Novo Hamburgo

Visit one of these nice places.

Historic City Center and Praça do Imigrante

Good for street scenes, historic architecture and capturing daily life and public sculptures honoring immigrant roots.

Museu do Calçado (Shoe Museum)

Photograph colorful displays, industrial-era exhibits and details that tell the story of Novo Hamburgo’s footwear industry.

Parque Municipal do Trabalhador

Green lawns, walking paths and vistas over parts of the city — nice for golden-hour landscapes and family activity shots.

Riverside and Bridges along the Sinos Valley

Water reflections, local fishermen or riverside promenades provide atmospheric images, especially in quieter light.

German-influenced bakeries and storefronts

Capture signage, traditional facades and food close-ups — bakeries are photogenic and culturally telling.

Culinary Guide

Food in Novo Hamburgo

Cuisine in Novo Hamburgo mixes traditional southern Brazilian fare (hearty meats and churrasco) with Germanic influences (breads, cakes and sausages). Expect good bakeries, family-run restaurants and churrascarias alongside cafés serving strong Brazilian coffee and the regional tea chimarrão (mate).

Novo Hamburgo Famous Food

Signature dishes, delicacies and famous food

Churrasco

Brazilian barbecue, served in many local churrascarias — try different cuts of beef, pork and sausages; best at popular rodízio-style restaurants.

Must-Try!

Chimarrão

A bitter hot mate tea shared socially; common in Rio Grande do Sul and offered at many cafés and gatherings.

Cuca

German-style crumb cake or sweet bread, often topped with fruit or cinnamon — widely available in bakeries and traditional cafés.

Salsicharia / German sausages

Hearty sausages and cured meats reflecting German heritage — found at traditional delis and restaurants.

Food Markets

Explore local food markets

Central Public Market / Feira livre

Local markets and outdoor fairs where you can taste regional produce, snacks, pastéis and small sweets; great for fresh fruit, baked goods and meeting vendors.

Weekend Farmers’ Fairs

Small local fairs selling homemade preserves, breads, cheeses and cakes — ideal for sampling artisanal regional products.

Climate Guide

Weather

Novo Hamburgo has a humid subtropical climate with warm, humid summers and mild to cool winters. Rain is distributed throughout the year but is more frequent in the warmer months; winters can bring chilly nights and occasional frosts in higher areas. Overall the city enjoys four discernible seasons with comfortable shoulder seasons (spring and autumn) for visitors.

How to Behave

Tips on cultural norms and respectful behavior

Greetings

People are friendly and use informal greetings; a handshake is common for introductions, and friends may exchange one cheek kiss. Use Bom dia (good morning) and Boa tarde (good afternoon) as polite openers.

Punctuality

Social events may start a bit later than the scheduled time; for business meetings be punctual and professional.

Respect for heritage

Show interest and respect for German-Brazilian traditions, language traces and local festivals; asking questions politely is appreciated.

Dining manners

Wait to be invited to sit at formal meals, keep hands visible and avoid loud phone conversations at table; it’s polite to say 'bom apetite' before eating.

Safety Guide

Safety

Novo Hamburgo is generally safe for travelers but, like many urban areas, has incidents of petty crime such as pickpocketing and bag snatching. Take typical precautions: avoid displaying valuables, use hotel safes, limit walking alone at night in poorly lit areas, and prefer registered taxis or ride-hailing apps late at night. Keep emergency numbers handy and register with your embassy if staying for an extended time.

Tipping in Novo Hamburgo

Ensure a smooth experience

Tipping Etiquette

Restaurants commonly include a 10% service charge; if not included, leaving 10% is appreciated for good service. For taxis, rounding up or adding a small tip is common; small tips for hotel porters and guides are welcomed.

Payment Methods

Credit and debit cards are widely accepted in shops, restaurants and hotels. Small vendors, markets and some buses prefer cash (Brazilian real); carry some cash for street food, small purchases and market stalls. Contactless payments and PIX (instant bank transfer) are increasingly common.

Best Time to Visit

And what to expect in different seasons...

Summer

December–February: warm to hot temperatures, higher humidity and occasional heavy afternoon storms; dress light, carry sunscreen and expect lively outdoor events and markets.

Autumn

March–May: milder temperatures with pleasant days and cooler evenings; colors change in parks and it's a comfortable time for walking and outdoor activities.

Winter

June–August: cooler and sometimes chilly nights; temperatures can drop noticeably compared with northern Brazil, so pack layers and a light jacket — frost is rare but possible in higher nearby hills.

Spring

September–November: warming temperatures, flowering parks and a good balance of outdoor conditions; occasional rain but generally comfortable for exploring.

Nightlife Guide

Novo Hamburgo at Night

Nightlife in Novo Hamburgo is relaxed and local: expect casual bars, live-music pubs, beer houses with German influence and family-friendly evening dining. For a broader club scene and late-night options, nearby larger cities (São Leopoldo and Porto Alegre) offer more choices. Local calendar events, cultural nights and festivals bring extra nighttime activity at certain times of year.

Hiking in Novo Hamburgo

Immerse in an unforgettable hike.

Local municipal park trails

Short walks and nature trails in municipal parks provide easy, accessible hikes for families and casual hikers.

Hills and viewpoints in the Vale dos Sinos

A number of modest hills and lookout points around the valley offer moderate hikes with rewarding views at the summit; suitable for half-day trips.

Day-trip trails in Serra Gaúcha

Within driving distance, Serra Gaúcha (Gramado, Canela and surrounding areas) offers more extensive hiking routes, waterfalls and scenic mountain trails for longer excursions.

Airports

How to reach Novo Hamburgo by plane.

Porto Alegre – Salgado Filho International Airport (POA)

The main international airport in the state, about 40–60 km south of Novo Hamburgo depending on route; easily reachable by car, bus or shuttle and offers domestic and international connections.

Caxias do Sul – Regional Airport

A smaller regional airport serving the Serra Gaúcha area; useful if you plan to continue into the mountains, though services and flight options are more limited.

Getting Around

Walkability

The city center is quite walkable with compact blocks, shops and parks within easy reach on foot. Some residential and industrial areas are more spread out, so a local bus, taxi or car is useful for reaching outskirts and rural attractions.

Demographics

Explore demographics in this area.

German-Brazilian community

A strong heritage group whose traditions, festivals and architecture influence local culture and cuisine.

Urban working and middle class

Novo Hamburgo has a mix of industrial workers, service-sector employees and small-business owners tied to the footwear industry and commerce.

Families and young professionals

Many residents are families and younger professionals who commute to larger nearby cities for work or education.

Popular Sports

Explore popular sports in region.

Football (soccer)

The most popular sport across Brazil and widely followed here; local clubs and youth leagues are active and matches draw community interest.

Futsal and indoor sports

Futsal (indoor soccer) and volleyball are commonly played in schools and community centers.

Cycling and recreational running

Many residents enjoy cycling and running in parks and along quieter roads; organized local events and charity runs occur seasonally.

Transportation

Traffic

Traffic can be congested during weekday morning and evening commutes, especially on main arteries connecting Novo Hamburgo with neighboring municipalities and Porto Alegre. Public transportation is bus-based with a local network; ride-hailing apps and taxis are widely used for convenience. Plan extra time for peak-hour travel and consult real-time maps for road conditions.

Accomodations

Find the best place to stay when visiting Novo Hamburgo.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Vegetarian options are available but more limited than in large cities; ask for salads, egg-based dishes, cheese platters and vegetable sides, and look for bakeries and cafés for snacks.

Vegan

Vegan choices are less common; bring snacks when hiking or exploring, and request modifications in restaurants (rice, beans, salads, grilled vegetables). Larger nearby cities offer more vegan-friendly options.

Gluten-free

Gluten-free requests are possible at many restaurants but verify ingredients at bakeries and in traditional German-style dishes; many mainstream places can accommodate if asked.

Halal / Kosher

Specialty halal and kosher establishments are limited; if these dietary laws are essential, plan ahead and consider Porto Alegre for more options.

Health & Medical

Healthcare

Novo Hamburgo has public health clinics and private medical centers for routine care and minor emergencies. For specialized treatment or major hospital services, Porto Alegre (about 40–70 km away depending on route) hosts larger hospitals and specialty centers. Carry travel insurance that covers medical evacuation if you have serious conditions.

Discover Brazil

Read more in our Brazil 2025 Travel Guide.

Brazil Travel Guide