whatdo

Things To Do
in São João

Day Trips

Tours

Attractions

Prices

São João is a charming city located in the countryside of Brazil's northeastern region. It is known for its traditional festivals and vibrant cultural scene. The city's economy is mainly based on agriculture, with crops like corn and beans being common in the region.

Visitors can enjoy the beautiful landscapes, delicious regional cuisine, and warm hospitality of the local people in São João.

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Boca da Onça Waterfall Tours

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Skip the Line:Recanto Ecologico Rio da Prata Ticket including Trail & Snorkeling

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Rio Formoso Ecological Park Admission Ticket with Optional Act

  • "Olá" - Hello
  • "Obrigado" - Thank you
  • "Por favor" - Please
  • "Desculpe" - Sorry
  • "Tudo bem?" - Are you okay?

Prices

  • 🏠 Accommodation (per night): $20 - $50
  • 🍽️ Meal at a Restaurant: $5 - $15
  • ☕ Coffee: $1 - $3
  • 🚌 Public transport ticket (single journey): $0.50 - $1.50
  • 🛒 Grocery shopping (per week): $30 - $70
  • 🏋️‍♂️ Gym Membership: $20 - $40

Day Trips

Spend a day exploring around

day 1
Explore So Joo's Nature
morning
:

Start your day with a refreshing hike in one of São João's beautiful parks. Breathe in the fresh mountain air and enjoy the stunning views.

afternoon
:

Visit the local artisan market to buy handmade crafts and souvenirs. Enjoy lunch at a quaint café featuring regional specialties.

evening
:

Wrap up the day with a leisurely stroll through the charming town square. Delight in the vibrant atmosphere and perhaps catch a local music performance.

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Blue Lake Cave

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Skip the Line: Estancia Mimosa Admission Ticket

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Snorkeling Rio Da Prata Tour

day 2
Adventure Awaits
morning
:

Set off for an outdoor adventure, such as rock climbing or zip-lining in the surrounding mountains. Feel the thrill of being immersed in nature.

afternoon
:

Picnic with local snacks at a scenic viewpoint. Spend some time relaxing and enjoying the breathtaking landscapes.

evening
:

Return to town for dinner at a popular local eatery. Try traditional dishes and mingle with locals.

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Snorkel in the Sucuri River

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Discovering São Miguel's Grotto

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Blue Lake Grotto

São João Day Trips

Strengths and Weaknesses

  • Rich cultural heritage with vibrant festivals, especially the São João festival.
  • Beautiful rural landscapes and warm climate.
  • Strong sense of community and local traditions.
  • Diverse culinary experiences, including traditional foods like corn-based dishes.
  • Opportunities for outdoor activities such as hiking and exploring nature.
  • Limited access to modern amenities and infrastructure in some areas.
  • Higher crime rates in certain neighborhoods.
  • Economic challenges and limited job opportunities, particularly for young people.
  • Healthcare services may not be as advanced as in larger cities.
  • Seasonal flooding can affect some regions during heavy rains.

Best Activities in São João

Outdoor fun you shouldn't miss!

Hiking in Serra da Mantiqueira

Explore the beautiful trails and stunning landscapes of Serra da Mantiqueira while enjoying the fresh air and nature.

Camping at Fazenda Mosteiro São João

Experience the great outdoors by camping at Fazenda Mosteiro São João and immersing yourself in the natural beauty of the region.

Canoeing or Rafting on Paraibuna River

Enjoy water sports and the thrill of canoeing or rafting on the scenic Paraibuna River, surrounded by lush vegetation.

Tours

Uncover the best of São João with these unforgettable tours.

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Snorkel in the Sucuri River

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Discovering São Miguel's Grotto

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Blue Lake Grotto

São João Tours

Places to Visit in São João

Visit one of these nice places.

Mirante do Morro da Antena

Offers a panoramic view of São João and surrounding areas, ideal for photography and sightseeing.

Parque Municipal da Serra do Curral

Beautiful park with viewpoints overlooking the city and providing great photo opportunities.

Mirante da Serra do Cipó

Located nearby and offers stunning views of the landscape, including waterfalls and rock formations.

Food in São João

São João has a rich culinary tradition that reflects its diverse cultural heritage, blending indigenous, African, and Portuguese influences. The cuisine is characterized by vibrant flavors, tropical ingredients, and a love for communal eating.

São João Famous Food

Signature dishes, delicacies and famous food

Feijoada

A hearty stew of black beans and pork, typically served with rice, collard greens, and orange slices. Best enjoyed at Casa da Feijoada or Restaurante Feijão Tropeiro.

Must-Try!

Moqueca de Peixe

A fragrant fish stew made with coconut milk, tomatoes, peppers, and palm oil. Head to Restaurante da Vovó for an authentic taste of this coastal favorite.

Coxinha

Deep-fried dough filled with shredded chicken and cream cheese, a popular snack found at street stalls like Bar do Zé or Empório da Coxinha.

Unique Experiences

Get to know São João better with these unique experiences.

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Crystal Clear Adventure: Floating Through the Sucuri River

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Tree Climbing In Bonito

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Shared Shuttle Between Campo Grande Airport and Bonito Hotels

São João Tours

Food Markets

Explore local food markets

Mercado Municipal

This bustling market offers a variety of fresh produce, local delicacies, and street food stalls. Don't miss the pastel - a crispy pastry stuffed with various fillings.

Praça da Alimentação

Located in the heart of the city, this lively square is lined with food vendors offering everything from tapioca pancakes to acarajé - a deep-fried black-eyed pea fritter.

Weather

The climate in this region is characterized as a tropical savanna climate, which typically features distinct wet and dry seasons. Temperatures tend to be warm year-round, with average highs ranging from 25°C to 30°C (77°F to 86°F). During the wet season, which usually occurs from November to March, the area experiences an increase in rainfall, leading to lush vegetation. Conversely, the dry season spans from April to October, resulting in significantly reduced precipitation and drier conditions. Humidity levels can be high, particularly during the rainy season, contributing to a generally muggy feeling. This climatic pattern supports a rich variety of plant and animal life, making the environment quite vibrant and diverse.

How to Behave

Tips on cultural norms and respectful behavior

Respect for Elders

In São João, it is important to show respect to elders by using formal titles and showing deference in conversation and interaction.

Participation in Festivals

Engaging in local festivals, such as the São João festival, is a key aspect of the culture and a way to show respect for local traditions and customs.

Enjoying Brazilian Cuisine

Respectful behavior includes embracing the local cuisine, being open to trying new dishes, and appreciating the diversity of flavors in Brazilian food.

Hidden Gems

Discover the hidden gems of São João with these exclusive activities.

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Quad Tour at Pantanal

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Floating in the Nascente Azul

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Horseback Riding At Recanto Do Peao

São João Tours

Safety

Safety in this region can vary depending on several factors including the neighborhood, time of day, and local conditions. Generally, while many areas are peaceful and host vibrant cultural activities, there may also be concerns regarding petty crime, such as pickpocketing and theft, especially in crowded places. It is advisable for visitors and residents alike to take standard precautions, such as avoiding displaying valuables in public, being aware of their surroundings, and traveling in groups when possible. Engaging with local communities and authorities can also provide insights into which areas are safer to explore. Moreover, local law enforcement may have specific initiatives in place to enhance safety and community well-being, reflecting a commitment to maintaining a secure environment. Understanding and respecting local customs can also contribute to a safer experience in the community.

Tipping in São João

Ensure a smooth experience

Tipping

Tipping is not mandatory in São João, Brazil, but it is appreciated in restaurants and for certain services. A tip of 10% of the total bill is considered generous, but it is not expected in all establishments.

Payment

In São João, Brazil, cash is still widely used for small transactions, but credit and debit cards are accepted in most establishments. It is advisable to carry some cash for places that may not accept cards. Contactless payment methods are also becoming more common.

Best Time to Visit

And what to expect in different seasons...

Summer (December-February)

Best time to visit São João, Brazil due to warm weather, festivals, and lively atmosphere.

Fall (March-May)

Good time to visit as temperatures begin to cool and nature becomes lush and green.

Winter (June-August)

Cooler temperatures, but still a good time to visit for outdoor activities and exploring the city.

Spring (September-November)

Beautiful time to visit as the flora blooms and the city celebrates the change in seasons with cultural events.

São João at Night

When the sun sets, the vibrant nightlife of São João comes alive with a unique blend of cultural traditions and modern entertainment. The city offers a variety of experiences for night owls, ranging from lively samba clubs to cozy pubs and trendy bars. Locals and visitors alike can be found enjoying the rhythmic sounds of forró music, a genre native to northeastern Brazil, at dance halls where the energy is infectious. Small squares and streets often transform into social hubs, with food vendors offering delectable Brazilian street food such as acarajé and pastéis. The convivial atmosphere is heightened by impromptu performances from local musicians, creating an inviting scene for those who wish to experience the local culture firsthand. In addition to the traditional and folkloric elements, São João boasts modern nightlife options too. Upscale lounges and rooftop bars provide stunning views of the cityscape, while also serving signature cocktails often infused with local ingredients. Night markets may also pop up, where people can shop for artisanal goods, souvenirs, and taste unique local delicacies. Cultural events and festivals are another staple of São João's nightlife, especially during the June Festivities (Festas Juninas), when the city is adorned with colorful decorations and the streets are filled with music, dancing, and fireworks. Overall, the nightlife in São João is a delightful mix of old and new, offering an array of choices that cater to all tastes and ensuring that anyone can find something enjoyable to do after dark.

Hiking in São João

Immerse in an unforgettable hike.

Parque Estadual da Serra do Brigadeiro

A natural park located in the region of Muriaé, approximately 50 km from São João, featuring various hiking trails through lush forests and scenic views.

Caminho dos Cânions

A breathtaking hiking trail located near São João, known for its stunning canyon views and diverse flora and fauna.

Parque Natural Municipal da Serra do Lopo

This park offers several trails that lead to panoramic viewpoints, ideal for both hiking and nature watching, situated around 60 km from São João.

Trilha da Pedra Grande

A popular hiking trail that takes you to the top of Pedra Grande, offering spectacular views of the surrounding landscape; located about 30 km from São João.

Rota do Turista

A path incorporating multiple trails around Campos do Jordão, suitable for hiking and exploring the natural beauty, approximately 70 km from São João.

Aiports

How to reach São João by plane.

Deputado Luís Eduardo Magalhães International Airport (SSA)

Located in Salvador, Bahia, approximately 425 km from São João, this airport serves as a major hub for domestic and international flights.

Recife/Guararapes–Gilberto Freyre International Airport (REC)

Situated in Recife, Pernambuco, around 465 km from São João, this airport connects several international destinations and is a key airport in the Northeast region.

Aeroporto Internacional de Fortaleza (FOR)

Located in Fortaleza, Ceará, approximately 650 km from São João, this airport serves a range of international flights and is a significant airport in the region.

Tom Jobim International Airport (GIG)

Also known as Rio de Janeiro/Galeão, this airport is located in Rio de Janeiro, around 1,100 km from São João, and is one of the largest international airports in Brazil.

São Paulo/Guarulhos–Governador André Franco Montoro International Airport (GRU)

Located in São Paulo, approximately 1,600 km from São João, this is the busiest international airport in Brazil and serves numerous global destinations.

Walkability

In this Brazilian municipality, walkability is influenced by a combination of urban planning, infrastructure, and local culture. Many neighborhoods feature a mix of residential areas and local businesses, encouraging residents to walk for daily errands, such as grocery shopping and accessing services. Sidewalks are often present, but their condition can vary, with some areas maintaining well-paved paths while others may have uneven surfaces or obstructions. The availability of public transportation also impacts walkability, making it easier for residents to reach different parts of the city without relying solely on cars. Green spaces, parks, and communal areas contribute positively to the walking environment, creating places for leisure and social interaction. However, challenges such as traffic congestion, pedestrian safety concerns, and limited crosswalks in certain areas can deter walking. Overall, the experience of walkability can vary widely depending on specific neighborhoods, with some areas being more pedestrian-friendly than others. Efforts to improve urban infrastructure can enhance the walkability and overall quality of life in the community.

Demographics

Explore demographics in this area.

White

Approximately 45% of the population identifies as White.

Brown

Around 40% of the population identifies as Brown or mixed-race.

Black

Roughly 10% of the population identifies as Black.

Indigenous

A small percentage, approximately 2%, identifies as Indigenous.

Asian

Less than 1% of the population identifies as Asian.

Popular Sports

Explore popular sports in region.

Football

Football (soccer) is the most popular sport in São João, with numerous local teams and widespread community support.

Basketball

Basketball is a popular sport among the youth in São João, with many schools and clubs promoting the game.

Volleyball

Volleyball enjoys popularity in São João, particularly in beach settings and school competitions.

Futsal

A variant of football played indoors, futsal is widely played in São João, especially in gymnasiums.

Handball

Handball has been gaining traction in recent years, with growing participation in schools and local leagues.

Traffic

Traffic in this Brazilian city can often be quite congested, especially during peak hours when commuters move through the area for work or school. The road infrastructure may include a mix of narrow streets and wider avenues, which can lead to bottlenecks. Public transportation such as buses operates throughout the city, but delays can occur due to traffic conditions. Additionally, the presence of pedestrians and cyclists in various neighborhoods can further complicate the flow of vehicles. Some areas may experience ongoing construction projects, which can exacerbate traffic slowdowns. Overall, navigating through the city requires patience and careful attention to the local driving habits.

Accomodations

Find the best place to stay when visiting São João.

Hotels Apartments

Dietary Restrictions

Tips for restricted diets.

Vegetarian and Vegan Options

Many restaurants offer delicious vegetarian feijoada or moqueca de peixe made with plant-based proteins. For vegan fare, head to Maná Saudável for creative plant-based dishes.

Gluten-Free Options

Try the tapioca pancakes, grilled meats, and fresh tropical fruits found at most food stalls and markets. Additionally, Empório Sem Glúten is a dedicated gluten-free bakery and cafe.

Healthcare

Healthcare in the area is marked by a mix of public and private services, reflecting the broader healthcare system in Brazil. The public healthcare system, known as Sistema Único de Saúde (SUS), provides universal coverage to residents, offering a range of services from basic care to specialized treatments. However, challenges such as funding limitations, resource shortages, and disparities in service quality can affect access and patient outcomes. Private healthcare facilities also exist, providing more immediate access to services and often shorter wait times. These facilities tend to offer higher quality care and advanced medical technologies, but they generally require private health insurance or out-of-pocket payments, which can make them inaccessible for lower-income residents. Community health programs play an important role in prevention and education, focusing on promoting healthy lifestyles and managing chronic diseases. Efforts to integrate traditional practices with modern medicine are also common, reflecting the local culture's influence on health practices. Overall, while residents have access to healthcare services, the quality and availability can vary significantly, depending on socio-economic factors and geographic location.

Discover Brazil

Read more in our Brazil 2024 Travel Guide.

Brazil Travel Guide