whatdo

Things To Do
in Paulista

Day Trips

Tours

Attractions

Prices

Paulista is a vibrant city located in the northeastern part of Brazil, known for its beautiful beaches and rich cultural heritage. The city offers a mix of modern amenities and historical landmarks, making it a popular tourist destination. With a strong economy driven by industries such as oil refineries and agriculture, Paulista provides ample opportunities for employment and economic growth.

The local cuisine in Paulista is also a highlight, with delicious dishes featuring fresh seafood and tropical fruits.

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Olinda Scavenger Hunt and Sights Self-Guided Tour

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5.0(3)

Fernando de Noronha - Private Multi Day Tour

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Private Transfer from Olinda to Recife (REC) Airport

  • "Olá" - Hello
  • "Obrigado" - Thank you
  • "Por favor" - Please
  • "Desculpe" - Sorry
  • "Tudo bem?" - Are you okay?

Prices

  • 🏠 Accommodation (per night): $30 - $150
  • 🍽️ Meal at a Restaurant: $10 - $30
  • ☕ Coffee: $2 - $5
  • 🚌 Public transport ticket (single journey): $1 - $2
  • 🛒 Grocery shopping (per week): $40 - $80
  • 🏋️‍♂️ Gym Membership: $25 - $70

Day Trips

Spend a day exploring around

day 1
Explore Paulista Avenue
morning
:

Start your day with a walk along Paulista Avenue, taking in the stunning architecture and vibrant street art. Don't forget to stop by the São Paulo Museum of Art for its iconic exhibitions.

afternoon
:

Enjoy lunch at a nearby café, sampling some local Brazilian cuisine. Visit the Parque Trianon for a relaxing stroll through its green spaces.

evening
:

As the sun sets, head to a rooftop bar to enjoy the skyline views. Experience the nightlife at one of Paulista's lively bars or clubs.

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Departure Transfer from Olinda to Recife Airport

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Private Transfer from Igarassu to Recife (REC) Airport

day 2
Cultural Day in So Paulo
morning
:

Begin with a visit to the impressive Ibirapuera Park, where you can enjoy nature and art. Consider renting a bike to explore the park's extensive paths.

afternoon
:

After a leisurely lunch, check out the Museum of Modern Art to appreciate contemporary Brazilian art. Take some time to unwind at the park's peaceful surroundings.

evening
:

Have dinner at a local churrascaria for a taste of traditional Brazilian barbecue. Finish the night with a cultural performance at a nearby theater.

Paulista Day Trips

Strengths and Weaknesses

  • Rich cultural diversity and vibrant arts scene.
  • Strong economic hub with numerous job opportunities.
  • Excellent public transportation system, including metro and buses.
  • Wide range of restaurants offering diverse cuisines.
  • Pleasant climate with warm temperatures year-round.
  • High cost of living, particularly in central areas.
  • Traffic congestion can be severe during peak hours.
  • Public safety concerns, including crime rates in certain neighborhoods.
  • Air pollution due to dense population and vehicle emissions.
  • Limited green spaces compared to other major cities.

Best Activities in Paulista

Outdoor fun you shouldn't miss!

Boa Viagem Beach

Relax and enjoy the sun and sea at Boa Viagem Beach, one of the most famous urban beaches in Brazil.

Parque da Jaqueira

Experience nature at Parque da Jaqueira, a beautiful park perfect for walking, picnicking, and outdoor activities.

Marco Zero Square

Explore the historic Marco Zero Square and enjoy the scenic views along the waterfront.

Places to Visit in Paulista

Visit one of these nice places.

Mirante do Vale

Offers one of the best views of Paulista, with panoramic views of the city and surrounding areas.

Parque da Jaqueira

A park with beautiful natural scenery and photo opportunities, including a large lagoon and lush greenery.

Marco Zero

Historical square with iconic landmarks and a picturesque view of the city center.

Food in Paulista

The cuisine of Paulista, Brazil, is a delightful reflection of the vibrant culture and rich culinary heritage of the region. Influences from Portuguese, African, and indigenous traditions blend together to create a diverse and exciting food scene.

Paulista Famous Food

Signature dishes, delicacies and famous food

Feijoada

This hearty stew of black beans and pork is a Brazilian classic. You can savor authentic Feijoada at traditional restaurants like Dona Lucinha in the Jardins neighborhood.

Must-Try!

Coxinha

A popular street food, Coxinha is a deep-fried snack filled with shredded chicken and a creamy filling. For the best Coxinha, head to Veloso Bar in Vila Mariana.

Pão de queijo

Gluten-free cheese bread, Pão de queijo is a beloved snack in Brazil. You can taste the best Pão de queijo at Casa do Pão de Queijo, a chain with multiple locations across the city.

Food Markets

Explore local food markets

Mercado Municipal de São Paulo

This bustling market is a paradise for food lovers. You can explore an array of fresh produce, local delicacies, and street food stalls. Don't miss out on trying Mortadella sandwich, a famous street food at the market.

Rua Joaquim Távora

This street in Vila Mariana is renowned for its diverse street food offerings, including pastels, a savory pastry filled with various ingredients. It's an excellent spot to indulge in authentic street food experiences.

Weather

The climate in this region is classified as tropical with a distinct wet and dry season. It typically features warm temperatures year-round, with average highs ranging from 25°C to 30°C (77°F to 86°F). The wet season usually occurs from October to March, bringing heavy rainfall and increased humidity, while the dry season lasts from April to September, characterized by lower rainfall and cooler temperatures during the nights. During the wet season, thunderstorms are common, and the area experiences its highest humidity levels and temperatures. In contrast, the dry season tends to have more pleasant, cooler weather, making it a favorable time for outdoor activities. The region’s flora and fauna are heavily influenced by this climate, with lush vegetation during the rainy months and drier conditions leading to a different ecological dynamic in the dry months. Overall, the climate offers a range of experiences, with vibrant biodiversity and a lively atmosphere throughout the year.

How to Behave

Tips on cultural norms and respectful behavior

Greeting with a kiss on the cheek

In Paulista, it's common to greet friends and family with a kiss on the cheek, even for men.

Respecting personal space

It's important to be mindful of personal space and not stand too close when interacting with others.

Being punctual

Punctuality is valued in Paulista, so it's respectful to arrive on time for social and business engagements.

Safety

Safety in the Paulista region can vary significantly based on specific areas and times of day. Like many urban centers, it faces challenges related to crime, but it also has neighborhoods that are relatively safe and well-patrolled. In general, it’s advisable to remain vigilant, especially in crowded areas and while using public transportation, as pickpocketing and theft can occur. Petty crimes are more prevalent in certain locations, so being aware of your surroundings is important. Popular and tourist-heavy areas typically have a stronger police presence, making them safer choices for visitors. During the night, some neighborhoods may be less safe, and it’s often recommended to travel in groups or use reliable transportation options. Engaging with locals or checking updated safety guidelines and travel advisories can provide additional insights into safe practices and areas to avoid. Overall, while there are risks, many people enjoy their time in the region without incident by taking common-sense precautions.

Tipping in Paulista

Ensure a smooth experience

Tipping

Tipping in Paulista, Brazil is not mandatory, but it is appreciated in restaurants, bars, and for other personal services. A service charge is often included in the bill, but an additional 5-10% tip is customary for good service.

Payment

Payment in Paulista, Brazil is primarily conducted in cash, especially for small businesses and street vendors. However, major credit cards are widely accepted in larger establishments. It's recommended to carry some cash for smaller transactions, especially in more rural or less touristy areas.

Best Time to Visit

And what to expect in different seasons...

Summer (December to February)

The best time to visit Paulista, Brazil is during the summer season when the weather is hot and ideal for beach activities. Expect crowded beaches and vibrant nightlife during this time.

Autumn (March to May)

Autumn is a pleasant time to visit Paulista, with fewer crowds and comfortable temperatures. It's a great time for outdoor activities and sightseeing.

Winter (June to August)

Winter in Paulista brings cooler temperatures, but it's still a good time to visit for cultural events and festivals. The city is less crowded, making it a quieter and more relaxed experience.

Spring (September to November)

Spring is another pleasant time to visit Paulista, with blooming flowers and mild temperatures. It's a great time for outdoor adventures and enjoying the natural beauty of the region.

Paulista at Night

When the sun sets, the energy in Paulista, Brazil transforms as the city comes alive with vibrant nightlife. Local bars, known as "botecos," are bustling hubs where locals and visitors gather to sip on cold beers, enjoy traditional Brazilian snacks like coxinha and pastel, and engage in lively conversations. Many of these bars feature live music, often samba or forró, creating an infectious rhythm that invites everyone to dance. Nightclubs in Paulista offer a diverse array of music genres, from electronic and international hits to regional favorites. These clubs attract a fashionable crowd ready to dance until the early hours of the morning. For those seeking a more laid-back atmosphere, the coastal area provides beachside bars and lounges where one can enjoy a refreshing caipirinha while listening to the soothing sound of waves. In addition to nightlife venues, cultural events and festivals frequently take place during the evening. These events celebrate local traditions, music, and dance, providing a unique opportunity to immerse oneself in the rich culture of the region. Safety is always a priority, so it's wise to stay in well-lit areas and travel in groups when exploring Paulista's nightlife. Transportation options like taxis and ride-sharing services are readily available, making it easy to move from one exciting spot to the next. Overall, Paulista's nightlife is a delightful blend of vibrant music, delicious food, and the warm, welcoming spirit of its people, offering something for everyone to enjoy.

Hiking in Paulista

Immerse in an unforgettable hike.

Parque Nacional da Serra da Bocaina

This national park offers a variety of trails through beautiful rainforest and stunning views of mountains and waterfalls. It is perfect for hiking enthusiasts looking for a more extensive adventure.

Parque Estadual da Cantareira

Located just north of São Paulo, this state park provides numerous hiking trails featuring scenic landscapes and opportunities for wildlife spotting amidst lush vegetation.

Caminho do Mar

An iconic historical trail that connects São Paulo to the coast, offering a mix of history and nature with diverse flora and fauna along the route.

Parque da Serra do Mar

Part of the Atlantic Forest, this park features various hiking trails through dense woods, waterfalls, and viewpoints that showcase the breathtaking scenery of the region.

Tremembé State Park

This park provides a number of well-maintained trails that lead through forests with diverse ecosystems, ideal for both beginners and experienced hikers.

Aiports

How to reach Paulista by plane.

São Paulo/Guarulhos–Governador André Franco Montoro International Airport (GRU)

The main international airport serving São Paulo, located in Garulhos, about 25 km from Paulista.

Congonhas-São Paulo Airport (CGH)

A key domestic airport in São Paulo, approximately 20 km from Paulista, serves primarily domestic flights.

Viracopos International Airport (VCP)

Located in Campinas, about 100 km from Paulista, this airport serves both domestic and international flights.

São Paulo/Guarulhos Intl Airport - Terminal 2 (GRU)

Part of the GRU Airport complex, this terminal serves various international flights and is also around 25 km from Paulista.

Walkability

In many urban areas, a key aspect of community life is the ease with which residents can navigate their surroundings on foot. In a vibrant city like São Paulo, one particular avenue stands out for its pedestrian-friendly attributes. This area boasts wide sidewalks, abundant street art, and a variety of shops and cafes that invite leisurely strolls. Walkability in this part of São Paulo is characterized by its well-maintained street infrastructure and accessibility. The presence of public transport options nearby further enhances mobility, allowing pedestrians to comfortably integrate walking into their daily routines. Green spaces are also interspersed along the avenue, providing spots for relaxation and socializing. Moreover, the lively atmosphere is enriched by frequent cultural events and street performances, making it a dynamic hub for both locals and tourists. Overall, the combination of safety, amenities, and aesthetic appeal contributes significantly to the pedestrian experience, making walking not just a means of transportation but a delightful part of urban life.

Demographics

Explore demographics in this area.

White

Majority demographic group, primarily of European descent, often including individuals with Italian, Portuguese, and Spanish heritage.

Mixed Race (Pardo)

A significant group comprising individuals of varying descent, often a mix of European, African, and Indigenous ancestry.

Black

A notable demographic group with African ancestry, contributing to the cultural and social diversity of Paulista.

Indigenous

A smaller population representing the original inhabitants of the region, with unique cultural practices and languages.

Asian

Includes individuals of Asian descent, such as those with Japanese and Chinese roots, though they represent a smaller minority.

Popular Sports

Explore popular sports in region.

Football

Football (soccer) is the most popular sport in Paulista, with a deep-rooted culture and numerous local teams.

Basketball

Basketball enjoys popularity among the youth, with local leagues and schools fostering talent.

Volleyball

Volleyball, both indoor and beach, is widely played and followed in Paulista.

Surfing

Given the coastal location, surfing is a popular sport, attracting both locals and tourists.

Capoeira

This traditional Brazilian martial art combines elements of dance, acrobatics, and music and is popular in cultural events.

Traffic

The traffic in this bustling city is characterized by a mix of heavy congestion due to a high volume of vehicles, coupled with frequent public transportation options. The streets are often filled with a diverse array of cars, buses, motorcycles, and bicycles, which can lead to slow-moving traffic, especially during peak hours. Road conditions can sometimes be challenging, and drivers must navigate around potholes and construction zones, further complicating the flow. Additionally, pedestrians are a common sight, often weaving through traffic as they cross busy intersections. The presence of numerous high-rise buildings, shops, and restaurants contributes to the lively atmosphere but also adds to the density of both vehicular and pedestrian movement. Public transportation is a popular alternative, with buses and a metro system providing crucial links throughout the city. However, even these modes can experience delays due to the overall traffic situation. Rideshare services are also widely used, offering a convenient but often congested option for getting around. Overall, the traffic scene reflects the vibrancy and complexity of urban life in this major economic and cultural hub, posing both challenges and a unique dynamic for those traveling through it.

Accomodations

Find the best place to stay when visiting Paulista.

Hotels Apartments

Dietary Restrictions

Tips for restricted diets.

Vegetarian and Vegan Options

In Paulista, vegetarian and vegan eateries are becoming increasingly popular. Notable spots include Apfel, a vegan bakery in Pinheiros, and Vegacy, a vegetarian restaurant in Itaim Bibi.

Gluten-free Options

Many restaurants in Paulista are accommodating to gluten-free diners. For an assortment of gluten-free treats, visit Delícias Sem Glúten, a dedicated gluten-free bakery in the city.

Healthcare

Located in the northeastern region of São Paulo State, the area has a healthcare system that is influenced by both public and private sectors, similar to many places in Brazil. The public healthcare system, known as the Unified Health System (SUS), provides access to a range of health services to everyone, regardless of their financial situation. This system is designed to ensure that basic healthcare needs are met, offering services such as vaccinations, general medical care, hospital services, and emergency care. In addition to the public system, there are also private healthcare facilities that individuals can access, often providing quicker service and more specialized care. Many residents may choose to have private health insurance to minimize waiting times and to gain access to a broader selection of healthcare providers. Healthcare in this area has faced challenges, including disparities in access to services, especially in more rural areas compared to urban centers. However, initiatives aimed at improving healthcare infrastructure and expanding services are ongoing. Local hospitals and clinics work to meet the community’s needs while also addressing public health issues prevalent in the region, such as chronic diseases and health education. Community health programs often focus on preventative care and wellness, engaging with residents to promote healthy lifestyles. Overall, access to healthcare in this part of Brazil reflects the broader national context, with significant efforts being made to improve health outcomes for all residents.

Discover Brazil

Read more in our Brazil 2024 Travel Guide.

Brazil Travel Guide