Things To Do
in Laoag

Laoag is the capital city of Ilocos Norte on the northwest coast of Luzon, known for its rich Ilocano culture, Spanish-era architecture, and easy access to dramatic coastal landscapes. The city blends a compact colonial-era center — with the iconic Sinking Bell Tower and St. William’s Cathedral — with lively markets and roadside food stalls serving regional specialties. Laoag is a convenient base for day trips to Paoay Church, the Paoay Sand Dunes, Pagudpud beaches, and the windswept Bangui windmills.

Visitors will find a relaxed provincial pace, friendly locals, and strong culinary traditions centered on pork, vegetables, and rice-based snacks.

Day Trips

Spend a day exploring around

day 1
Explore the Heritage City of Laoag
morning
:

Begin your day with a visit to the Sinking Bell Tower, an iconic symbol of Laoag that is said to be sinking into the ground. Enjoy a delicious breakfast at a local eatery, sampling Ilocano dishes to fuel your day. After breakfast, stroll around the heritage buildings surrounding the tower to soak in the city's rich history.

afternoon
:

After lunch, visit the Laoag Cathedral, known for its stunning architecture and vibrant interiors. Take a guided tour to learn about its history and significance in the community. Spend the late afternoon exploring the nearby Plaza Iverson, a lovely spot to relax and enjoy the local atmosphere.

evening
:

As evening approaches, savor a traditional Ilocano dinner at a popular local restaurant. Try specialties like bagnet and empanada while mingling with locals. To wrap up the day, consider taking a sunset walk along the riverbank, where you can connect with nature and enjoy the tranquility.

day 2
Visit the Marcos Museum and Mausoleum
morning
:

Start your day early with a visit to the Marcos Museum and Mausoleum, dedicated to the life of the former president. Learn about the political history of the Philippines through various exhibits showcasing memorabilia and personal artifacts. The museum's serene environment invites reflection and contemplation.

afternoon
:

Post-visit, have lunch at a nearby café that serves local Ilocano dishes. Afterward, explore the nearby Paoay Church, a UNESCO World Heritage site with its impressive baroque architecture. Take time to appreciate the intricate details of the structure and capture memorable photos.

evening
:

Return to Laoag for dinner at a cozy restaurant, where you can taste local wines and enjoy a lively atmosphere. After dinner, wander around the vibrant night market, sampling street food and handmade crafts. Immerse yourself in the lively local culture as you engage with vendors and locals alike.

Cost Guide

Prices

ItemPrice
🍛Meal at inexpensive restaurant$2-5
Coffee or drink at a café$1.50-3
🛌Budget guesthouse / hostel (per night)$15-35
🚌Local jeepney or tricycle ride$0.20-1.50
🚕Short taxi or private tricycle transfer$1.50-6

Strengths and Weaknesses

  • Rich Ilocano culture and unique regional cuisine (bagnet, empanada).
  • Close to diverse landscapes: dunes, white-sand beaches, windmills and limestone formations.
  • Compact historic center makes sightseeing convenient and walkable.
  • Good base for exploring northern Luzon destinations like Paoay and Pagudpud.
  • Limited late-night entertainment and fewer luxury amenities than major cities.
  • Typhoon season can disrupt travel plans and outdoor activities.
  • Some remote attractions require long drives on provincial roads with limited services.
  • "Agyamanak" - Thank you (Ilocano)
  • "Wen" - Yes (Ilocano)
  • "Saan" - No / Not (Ilocano)
  • "Kumusta ka?" - How are you? (Tagalog/Ilocano)
  • "Manang / Manong" - Polite address for older woman/man (Ilocano/Filipino)
  • "Magkano ito?" - How much is this? (Tagalog)
  • "Saan ti CR?" - Where is the restroom? (Ilocano)

Places to Visit in Laoag

Visit one of these nice places.

Sinking Bell Tower (Campanario)

An iconic leaning bell tower adjacent to St. William’s Cathedral; offers classic colonial-era photos and interesting angles, especially at golden hour.

Paoay Church (San Agustin Church)

Massive coral-limestone church with dramatic buttresses; excellent for architectural and detail shots, particularly with low-angle wide lenses.

Paoay Sand Dunes

Vast dunes with wind-sculpted ridges — ideal for action shots of 4x4s and sandboarding, as well as sunrise/sunset landscapes.

Bangui Windmills

Rows of offshore wind turbines along the coast create striking minimalist compositions; best at sunrise or sunset when light enhances the silhouettes.

Kapurpurawan Rock Formation

White limestone formations carved by wind and waves, producing surreal shapes and coastal vistas perfect for wide-angle and detail photography.

Culinary Guide

Food in Laoag

Ilocano cuisine emphasizes bold, savory flavors with hearty pork dishes, crisp vegetable preparations, and rice-based snacks. Common techniques include deep-frying and slow-roasting; local vinegar and fermented products provide bright, tangy notes. Street food and market vendors are excellent places to taste authentic flavors affordably. Fresh seafood is available along the coast, and small cafés and bakeries serve sweet local desserts.

Laoag Famous Food

Signature dishes, delicacies and famous food

Bagnet

Crispy deep-fried pork belly, well-loved in Ilocos; best enjoyed hot with rice, a dipping vinegar, and some tomatoes. Find it at local eateries, carinderias, and market stalls in Laoag.

Must-Try!

Ilocos Empanada

A deep-fried rice-flour empanada filled with egg, longganisa (local sausage), green papaya, and sometimes cheese; a must-try street food typically sold at empanadaan stalls and markets.

Pinakbet

A vegetable stew featuring bitter melon, eggplant, okra, squash and bagoong (fermented fish/anchovy paste); a staple of home-style Ilocano cooking available at many restaurants.

Poqui-poqui

Grilled eggplant mixed with onions and egg — simple, smoky and commonly served as a side dish in local eateries.

Food Markets

Explore local food markets

Laoag Public Market / Night Market Area

Bustling market where you can try fresh empanadas, grilled seafood, local snacks like tupig and bibingka, and find fresh produce and dried fish. Evening stalls often serve quick meals and desserts.

Aurora Park Street Stalls

An area of evening vendors and small stands offering snacks, grilled food, and cold refreshments ideal for sampling a variety of street eats in one place.

Climate Guide

Weather

Laoag has a tropical climate with a pronounced dry season (roughly November to April) and a wet season (June to October). Temperatures are warm year-round, with the hottest months from March to May when daytime highs can be uncomfortable for extended outdoor activity. Coastal breezes moderate heat near the shore, while inland and lowland areas remain hotter and more humid.

How to Behave

Tips on cultural norms and respectful behavior

Respectful Dress in Churches

When visiting churches and religious sites, wear modest clothing (cover shoulders and knees) and speak quietly during services or prayers.

Greetings and Politeness

A warm greeting and a smile go a long way; use 'po' and 'opo' (polite forms) in Filipino where appropriate, and a simple 'agyamanak' (Ilocano for thank you) is appreciated.

Removing Shoes and Public Behavior

While not universally required, removing shoes when entering some traditional homes or small temples is customary. Public displays of anger or loud confrontations are frowned upon — maintain calm and politeness.

Photography Sensitivity

Ask permission before photographing people in rural communities or inside private property; be mindful around religious ceremonies and cultural events.

Safety Guide

Safety

Laoag is generally safe for travelers with typical provincial-city low crime; petty theft can occur in crowded markets so keep valuables secure. Road safety can be a hazard — watch for tricycles, motorbikes, and uneven roads; wear helmets on scooters and seatbelts where provided. During typhoon season, monitor weather advisories and avoid travel to exposed coastal areas when storms are forecast. Respect local rules and be cautious when swimming at unfamiliar beaches with possible strong currents.

Tipping in Laoag

Ensure a smooth experience

Tipping Etiquette

Tipping is appreciated but not mandatory; small tips or rounding up are common for restaurant waitstaff, drivers, and guides. High-end hotels and restaurants may include a service charge — check the bill before tipping extra. For local helpers or porters, a modest cash tip is customary.

Payment Methods

Cash (Philippine peso) is king for markets, tricycles, and small eateries; ATMs are available in town but can be limited in more remote areas. Major hotels, some restaurants, and shops accept credit cards; mobile wallets (GCash, PayMaya) are increasingly common but not universal — keep cash handy for daily expenses.

Best Time to Visit

And what to expect in different seasons...

Dry Season / Cool (November–February)

Most comfortable time to visit with cooler mornings and low rain — ideal for sightseeing and outdoor activities. Nights can be breezy, especially near the coast, so bring a light jacket. Peak travel around holidays can mean busier accommodation and higher prices.

Hot Dry Season (March–May)

Hotter temperatures and sunnier days — great for beach trips to Pagudpud and coastal photography but bring sun protection, stay hydrated, and plan outdoor activities for early morning or late afternoon. Summer holidays mean more local tourists on weekends.

Wet / Monsoon Season (June–October)

Rain and occasional typhoons are likely, bringing rough seas and muddy trails; some coastal and dune activities may be unsafe. Travel disruptions are possible — monitor forecasts and have flexible plans. Lower tourist numbers can mean better deals on lodging.

Nightlife Guide

Laoag at Night

Laoag’s nightlife is relaxed and community-focused, centered on small bars, cafés, night markets, and occasional live music in plazas or hotel venues. Evenings are best spent sampling street food at market stalls, catching a musical act at a local bar, or enjoying a seaside sunset drive. There are few late-night clubs compared to big cities — nightlife tends to wind down earlier, especially on weeknights.

Hiking in Laoag

Immerse in an unforgettable hike.

Kabigan Falls (Pagudpud)

A short to moderate trek through coastal forest and farmland leading to a scenic waterfall and pool — a popular half-day trip from Laoag with a 20–40 minute walk each way.

Coastal trails around Kapurpurawan

Short walking routes along the Kapurpurawan limestone formations and adjacent cliffs; easy hikes with excellent sea-views and photo opportunities.

Paoay Sand Dunes walk

Walking and light trekking across dunes for panoramic views — combine with dune bashing or sandboarding for a full outdoor experience.

Patar Beach coastal walk (Pagudpud)

Gentle coastal trek across white sand beaches and rocky outcrops at Patar; ideal for sunrise or sunset walking and birdwatching.

Airports

How to reach Laoag by plane.

Laoag International Airport (LAO)

Located just outside Laoag city, this small airport has regular domestic flights to Manila and occasional international charters; convenient for quick access to the city and surrounding destinations.

Clark International Airport (CRK)

A larger international airport north of Metro Manila; reachable by a longer land journey from Laoag and often serves as an alternative gateway for international flights.

Ninoy Aquino International Airport (Manila, MNL)

Philippines’ main international airport — many visitors connect through Manila by air to reach Laoag; flights between Manila and Laoag are frequent and fast.

Getting Around

Walkability

The downtown core around the cathedral, plaza, and markets is highly walkable with short distances between attractions. Outside the city center, distances grow and most visitors use tricycles, rented scooters, or private vehicles to reach beaches, dunes, and outlying sites. Sidewalk quality is mixed, so comfortable walking shoes are recommended.

Demographics

Explore demographics in this area.

Ilocanos

Majority ethnic group in Laoag and Ilocos Norte, speaking Ilocano and keeping strong local traditions, cuisine, and language.

Younger Urbanites

Students and young professionals who blend traditional culture with modern trends; active in local commerce and social scenes.

Elderly and Rural Farmers

A significant rural population engaged in agriculture (rice, corn, tobacco, vegetables) and fisheries; traditional lifestyles are prominent outside the city.

Small Business and Trader Communities

Local traders, market vendors and small entrepreneurs who run eateries, souvenir shops, and transport services catering to residents and visitors.

Popular Sports

Explore popular sports in region.

Basketball

The most popular sport locally — you'll find basketball courts in barangays and small leagues and pickup games almost any evening.

Cockfighting (Sabong)

A traditional local pastime in some rural communities; while culturally significant, it may be unfamiliar or controversial to visitors.

Beach and water sports

Beach volleyball, surfing (in select coastal breaks), and snorkeling are popular in coastal towns north of Laoag such as Pagudpud.

Transportation

Traffic

Traffic within Laoag city is relatively light compared with Metro Manila; congestion occurs during peak hours and market days. Tricycles are the common short-distance transport; jeepneys handle longer local routes. For day trips to coastal attractions, expect narrow provincial roads, occasional slow-moving vehicles, and livestock; drive defensively and allow extra time for transfers.

Accomodations

Find the best place to stay when visiting Laoag.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Vegetarian options exist but may be limited; ask for pinakbet (request no bagoong) and vegetable dishes like poqui-poqui or grilled vegetables. Many restaurants can adapt dishes, but bring a phrase card or use translation apps to confirm no fish sauce or shrimp paste.

Vegan / Gluten-Free

Vegan choices are available mainly from vegetable-based dishes; confirm ingredients since fish sauce and shrimp paste are common. Gluten-free requests are best met at higher-end restaurants; traditional empanadas and many soy products contain wheat or batter.

Halal / Pork-Free

Ilocos cuisine features many pork dishes, but seafood, vegetable, and chicken options are available. If avoiding pork, specify clearly when ordering and choose seafood or vegetable-focused eateries.

Health & Medical

Healthcare

Laoag has public hospitals and private clinics capable of handling common ailments and minor emergencies, but specialized medical care may require transfer to larger regional hospitals (e.g., in Laoag city’s major hospital or to Metro Manila for advanced treatment). Pharmacies are available in the city for over-the-counter medicines; travelers should carry any regular prescriptions and consider travel insurance that covers medical evacuation for serious conditions.

Discover Philippines

Read more in our Philippines 2025 Travel Guide.

Philippines Travel Guide