Things To Do
in Laoag
Laoag is the capital city of Ilocos Norte on the northwest coast of Luzon, known for its rich Ilocano culture, Spanish-era architecture, and easy access to dramatic coastal landscapes. The city blends a compact colonial-era center — with the iconic Sinking Bell Tower and St. William’s Cathedral — with lively markets and roadside food stalls serving regional specialties. Laoag is a convenient base for day trips to Paoay Church, the Paoay Sand Dunes, Pagudpud beaches, and the windswept Bangui windmills.
Visitors will find a relaxed provincial pace, friendly locals, and strong culinary traditions centered on pork, vegetables, and rice-based snacks.
Day Trips
Spend a day exploring around
Begin your day with a visit to the Sinking Bell Tower, an iconic symbol of Laoag that is said to be sinking into the ground. Enjoy a delicious breakfast at a local eatery, sampling Ilocano dishes to fuel your day. After breakfast, stroll around the heritage buildings surrounding the tower to soak in the city's rich history.
After lunch, visit the Laoag Cathedral, known for its stunning architecture and vibrant interiors. Take a guided tour to learn about its history and significance in the community. Spend the late afternoon exploring the nearby Plaza Iverson, a lovely spot to relax and enjoy the local atmosphere.
As evening approaches, savor a traditional Ilocano dinner at a popular local restaurant. Try specialties like bagnet and empanada while mingling with locals. To wrap up the day, consider taking a sunset walk along the riverbank, where you can connect with nature and enjoy the tranquility.
Start your day early with a visit to the Marcos Museum and Mausoleum, dedicated to the life of the former president. Learn about the political history of the Philippines through various exhibits showcasing memorabilia and personal artifacts. The museum's serene environment invites reflection and contemplation.
Post-visit, have lunch at a nearby café that serves local Ilocano dishes. Afterward, explore the nearby Paoay Church, a UNESCO World Heritage site with its impressive baroque architecture. Take time to appreciate the intricate details of the structure and capture memorable photos.
Return to Laoag for dinner at a cozy restaurant, where you can taste local wines and enjoy a lively atmosphere. After dinner, wander around the vibrant night market, sampling street food and handmade crafts. Immerse yourself in the lively local culture as you engage with vendors and locals alike.
Prices
| Item | Price |
|---|---|
| 🍛Meal at inexpensive restaurant | $2-5 |
| ☕Coffee or drink at a café | $1.50-3 |
| 🛌Budget guesthouse / hostel (per night) | $15-35 |
| 🚌Local jeepney or tricycle ride | $0.20-1.50 |
| 🚕Short taxi or private tricycle transfer | $1.50-6 |
Strengths and Weaknesses
- Rich Ilocano culture and unique regional cuisine (bagnet, empanada).
- Close to diverse landscapes: dunes, white-sand beaches, windmills and limestone formations.
- Compact historic center makes sightseeing convenient and walkable.
- Good base for exploring northern Luzon destinations like Paoay and Pagudpud.
- Limited late-night entertainment and fewer luxury amenities than major cities.
- Typhoon season can disrupt travel plans and outdoor activities.
- Some remote attractions require long drives on provincial roads with limited services.
- "Agyamanak" - Thank you (Ilocano)
- "Wen" - Yes (Ilocano)
- "Saan" - No / Not (Ilocano)
- "Kumusta ka?" - How are you? (Tagalog/Ilocano)
- "Manang / Manong" - Polite address for older woman/man (Ilocano/Filipino)
- "Magkano ito?" - How much is this? (Tagalog)
- "Saan ti CR?" - Where is the restroom? (Ilocano)
Places to Visit in Laoag
Visit one of these nice places.
An iconic leaning bell tower adjacent to St. William’s Cathedral; offers classic colonial-era photos and interesting angles, especially at golden hour.
Massive coral-limestone church with dramatic buttresses; excellent for architectural and detail shots, particularly with low-angle wide lenses.
Vast dunes with wind-sculpted ridges — ideal for action shots of 4x4s and sandboarding, as well as sunrise/sunset landscapes.
Rows of offshore wind turbines along the coast create striking minimalist compositions; best at sunrise or sunset when light enhances the silhouettes.
White limestone formations carved by wind and waves, producing surreal shapes and coastal vistas perfect for wide-angle and detail photography.
Food in Laoag
Laoag Famous Food
Signature dishes, delicacies and famous food
Crispy deep-fried pork belly, well-loved in Ilocos; best enjoyed hot with rice, a dipping vinegar, and some tomatoes. Find it at local eateries, carinderias, and market stalls in Laoag.
Must-Try!
A deep-fried rice-flour empanada filled with egg, longganisa (local sausage), green papaya, and sometimes cheese; a must-try street food typically sold at empanadaan stalls and markets.
A vegetable stew featuring bitter melon, eggplant, okra, squash and bagoong (fermented fish/anchovy paste); a staple of home-style Ilocano cooking available at many restaurants.
Grilled eggplant mixed with onions and egg — simple, smoky and commonly served as a side dish in local eateries.
Food Markets
Explore local food markets
Bustling market where you can try fresh empanadas, grilled seafood, local snacks like tupig and bibingka, and find fresh produce and dried fish. Evening stalls often serve quick meals and desserts.
An area of evening vendors and small stands offering snacks, grilled food, and cold refreshments ideal for sampling a variety of street eats in one place.
Weather
How to Behave
Tips on cultural norms and respectful behavior
When visiting churches and religious sites, wear modest clothing (cover shoulders and knees) and speak quietly during services or prayers.
A warm greeting and a smile go a long way; use 'po' and 'opo' (polite forms) in Filipino where appropriate, and a simple 'agyamanak' (Ilocano for thank you) is appreciated.
While not universally required, removing shoes when entering some traditional homes or small temples is customary. Public displays of anger or loud confrontations are frowned upon — maintain calm and politeness.
Ask permission before photographing people in rural communities or inside private property; be mindful around religious ceremonies and cultural events.
Safety
Tipping in Laoag
Ensure a smooth experience
Tipping is appreciated but not mandatory; small tips or rounding up are common for restaurant waitstaff, drivers, and guides. High-end hotels and restaurants may include a service charge — check the bill before tipping extra. For local helpers or porters, a modest cash tip is customary.
Cash (Philippine peso) is king for markets, tricycles, and small eateries; ATMs are available in town but can be limited in more remote areas. Major hotels, some restaurants, and shops accept credit cards; mobile wallets (GCash, PayMaya) are increasingly common but not universal — keep cash handy for daily expenses.
Best Time to Visit
And what to expect in different seasons...
Most comfortable time to visit with cooler mornings and low rain — ideal for sightseeing and outdoor activities. Nights can be breezy, especially near the coast, so bring a light jacket. Peak travel around holidays can mean busier accommodation and higher prices.
Hotter temperatures and sunnier days — great for beach trips to Pagudpud and coastal photography but bring sun protection, stay hydrated, and plan outdoor activities for early morning or late afternoon. Summer holidays mean more local tourists on weekends.
Rain and occasional typhoons are likely, bringing rough seas and muddy trails; some coastal and dune activities may be unsafe. Travel disruptions are possible — monitor forecasts and have flexible plans. Lower tourist numbers can mean better deals on lodging.
Laoag at Night
Hiking in Laoag
Immerse in an unforgettable hike.
A short to moderate trek through coastal forest and farmland leading to a scenic waterfall and pool — a popular half-day trip from Laoag with a 20–40 minute walk each way.
Short walking routes along the Kapurpurawan limestone formations and adjacent cliffs; easy hikes with excellent sea-views and photo opportunities.
Walking and light trekking across dunes for panoramic views — combine with dune bashing or sandboarding for a full outdoor experience.
Gentle coastal trek across white sand beaches and rocky outcrops at Patar; ideal for sunrise or sunset walking and birdwatching.
Airports
How to reach Laoag by plane.
Located just outside Laoag city, this small airport has regular domestic flights to Manila and occasional international charters; convenient for quick access to the city and surrounding destinations.
A larger international airport north of Metro Manila; reachable by a longer land journey from Laoag and often serves as an alternative gateway for international flights.
Philippines’ main international airport — many visitors connect through Manila by air to reach Laoag; flights between Manila and Laoag are frequent and fast.
Walkability
Demographics
Explore demographics in this area.
Majority ethnic group in Laoag and Ilocos Norte, speaking Ilocano and keeping strong local traditions, cuisine, and language.
Students and young professionals who blend traditional culture with modern trends; active in local commerce and social scenes.
A significant rural population engaged in agriculture (rice, corn, tobacco, vegetables) and fisheries; traditional lifestyles are prominent outside the city.
Local traders, market vendors and small entrepreneurs who run eateries, souvenir shops, and transport services catering to residents and visitors.
Popular Sports
Explore popular sports in region.
The most popular sport locally — you'll find basketball courts in barangays and small leagues and pickup games almost any evening.
A traditional local pastime in some rural communities; while culturally significant, it may be unfamiliar or controversial to visitors.
Beach volleyball, surfing (in select coastal breaks), and snorkeling are popular in coastal towns north of Laoag such as Pagudpud.
Traffic
Accomodations
Find the best place to stay when visiting Laoag.
Dietary Restrictions
Tips for restricted diets.
Vegetarian options exist but may be limited; ask for pinakbet (request no bagoong) and vegetable dishes like poqui-poqui or grilled vegetables. Many restaurants can adapt dishes, but bring a phrase card or use translation apps to confirm no fish sauce or shrimp paste.
Vegan choices are available mainly from vegetable-based dishes; confirm ingredients since fish sauce and shrimp paste are common. Gluten-free requests are best met at higher-end restaurants; traditional empanadas and many soy products contain wheat or batter.
Ilocos cuisine features many pork dishes, but seafood, vegetable, and chicken options are available. If avoiding pork, specify clearly when ordering and choose seafood or vegetable-focused eateries.