Things To Do
in Alassio

Alassio is a sun-soaked Ligurian town on the Italian Riviera known for its long sandy beach and the charming Budello, a covered arcade lined with pastel facades. The promenade along the coast offers sea views, cafes, and palm trees, creating a relaxed, postcard-perfect atmosphere. Its iconic Muretto di Alassio wall—tiles signed by celebrities—adds a playful cultural touch to the seaside scene.

In summer the town buzzes with markets and events, while shoulder seasons bring quieter streets and easier sightseeing.

Day Trips

Spend a day exploring around

day 1
Arrival in Alassio
morning
:

Arrive in Alassio and check into your charming seaside hotel. Enjoy breakfast at a local café, trying the famous Italian brioche with gelato alongside your espresso. Stroll along the beautiful promenade to soak in the breathtaking views of the Ligurian Sea.

afternoon
:

Explore the quaint streets of Alassio, visiting boutique shops and historical sites like the Church of Santa Maria della Rocca. For a leisurely lunch, indulge in fresh seafood at a beachside restaurant. Spend the afternoon basking in the sun on the sandy beaches, perhaps reading a book or taking a swim.

evening
:

As the sun sets, relax at a beach bar with a spritz in hand as the sky turns shades of orange and pink. Dinner will be a delightful affair at a traditional trattoria, savoring local dishes such as trofie al pesto. End the night with a leisurely stroll along the shore, enjoying the sound of the waves.

day 2
Exploring the Old Town
morning
:

Start your day with a hearty breakfast at a nearby bakery, sampling fresh pastries and coffee. Visit the old town with its narrow streets, taking in the colorful buildings adorned with beautiful flowers. Stop by the local market for fresh produce and artisanal goods to truly feel the local vibe.

afternoon
:

After your morning exploration, enjoy a light lunch at one of the outdoor cafés overlooking the square. Spend the afternoon visiting the marina, where you can admire luxurious yachts and maybe even book a boat tour along the coast. Capture stunning photographs of the picturesque scenery and the horizon.

evening
:

Dine at a seaside restaurant, relishing fresh pasta dishes while listening to the gentle lapping of the sea. After dinner, enjoy a gelato from a nearby shop and settle down on the beach for a captivating view of the stars. Consider joining a local evening event or concert if available.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$12-18
🥗Restaurant dinner for two$40-70
Coffee in a cafe$2-4
🏖️Beach chair rental$15-30 per day
🚆Local train fare (short trip)$5-10

Strengths and Weaknesses

  • Beautiful coastline and a relaxing seaside vibe
  • Charming historic center and the Budello arcade
  • Excellent seafood and pesto-focused Ligurian cuisine
  • Walkable town with easy access to coastal hikes
  • Crowds and higher prices in peak summer
  • Limited nightlife compared to bigger cities
  • "Buongiorno" - Good morning
  • "Per favore" - Please
  • "Grazie" - Thank you
  • "Dov'è il bagno?" - Where is the bathroom?
  • "Quanto costa?" - How much does it cost?

Places to Visit in Alassio

Visit one of these nice places.

Budello di Alassio

The covered, narrow pedestrian street with pastel facades; great for atmospheric street photography and candid moments.

Lungomare Promenade

The long seaside promenade offers expansive sea views, palm trees, and golden hour backdrops.

Muretto di Alassio

A wall of tiles signed by celebrities; captures a playful, colorful contrast with the blue sea.

Sunset from the Seaside

Open views over the bay provide dramatic skies and silhouettes of fishing boats and promenaders.

Culinary Guide

Food in Alassio

Ligurian coastal cuisine focuses on seafood, olive oil, fresh herbs, pesto, and simple, seasonal ingredients. Expect bright flavors from basil, garlic, lemons, and locally produced olive oil, with plenty of stone-ground focaccia and focaccia-like breads.

Alassio Famous Food

Signature dishes, delicacies and famous food

Pesto Genovese with Trenette

A classic Ligurian pasta dish made with fresh basil pesto, often served with trenette or linguine.

Must-Try!

Trofie al Pesto

Twisted pasta tossed in aromatic basil pesto, usually with potatoes and green beans.

Farinata di Ceci

Savoury chickpea pancake baked until crisp; a popular street-food and snack option.

Focaccia di Recco

Cheese-filled focaccia from nearby Ligurian villages; a must-try when you spot it at bakeries.

Acciughe Marinate

Marinated anchovies, a common antipasto or snack in seafood-focused eateries.

Food Markets

Explore local food markets

Weekly coastal market

A vibrant market along the promenade area offering fresh seafood, cheeses, olives, fruits, and Ligurian specialties to sample or take away.

Climate Guide

Weather

Alassio has a Mediterranean climate with hot, dry summers and mild, wet winters. Summer highs typically range in the upper 70s to low 90s Fahrenheit (25-34°C), while winter daytime temperatures hover around 50-60°F (10-15°C). Sea temperatures rise in late spring and remain comfortable through early autumn, making the coastline ideal for beach activities for much of the year.

How to Behave

Tips on cultural norms and respectful behavior

Greeting

Say buongiorno or buonasera when entering shops or restaurants; a handshake or light kiss on the cheek is common among friends.

Dining manners

Keep hands visible on the table; wait for everyone to be served before starting to eat; modest dress when visiting religious sites.

Pacing and conversations

Speak in a calm, courteous tone; public displays of anger are frowned upon; avoid discussions that attract attention in quiet areas.

Safety Guide

Safety

Alassio is generally safe for visitors, with typical precautions against petty theft in crowded areas and on beaches. Keep your valuables secure, especially on public beaches and in crowded markets. In case of emergency, dial 112 for general emergency services in Italy.

Tipping in Alassio

Ensure a smooth experience

Tipping Etiquette

In Italy, a service charge may be included as a coperto or servizio; if not included, a small tip of 5-10% is common for good service in restaurants. Rounding up the bill at cafes or bars is also appreciated.

Payment Methods

Cash and debit/credit cards are widely accepted in restaurants and shops. Contactless payments are common, and ATMs are plentiful in town.

Best Time to Visit

And what to expect in different seasons...

Summer

Hot and sunny with peak beach crowds. Expect lively beachfront bars, extended opening hours, and outdoor events. Bring sunscreen, a hat, and a light jacket for cooler evenings by the water.

Autumn

Milder days and fewer crowds. A great time for coastal walks, photography, and enjoying quieter cafés and restaurants.

Winter

Cool and occasionally damp, with most beach activity reduced. The town is peaceful, and you can enjoy seasonal produce and regional dishes indoors.

Spring

Pleasant temperatures and blooming landscapes. Ideal for hiking along the coast and strolling through the historic center.

Nightlife Guide

Alassio at Night

Nightlife in Alassio is usually relaxed and seaside-focused. Expect bars along the promenade offering apertivi and cocktails, occasional live music, and late dinners in many waterfront restaurants during peak season. Clubs are more limited than in larger cities, but the town still offers pleasant evening vibes, especially in summer.

Hiking in Alassio

Immerse in an unforgettable hike.

Coastal hike from Alassio to Laiguegliа

A scenic, family-friendly trail along cliffs with sweeping sea views and olive groves.

Isola Gallinara nature path (Albenga area)

Nature reserve area around the nearby island; boat access and birdwatching opportunities in season.

Airports

How to reach Alassio by plane.

Genoa Cristoforo Colombo Airport (GOA)

The closest major international gateway to Alassio; about a 1.5-2 hour drive depending on traffic.

Nice Côte d'Azur Airport (NCE)

A larger international option in France, reachable by road or rail with longer travel times but more flight choices.

Pisa International Airport (PSA)

A practical alternative with frequent connections across Europe; about a 2.5-3 hour drive or train journey.

Getting Around

Walkability

Alassio is highly walkable, especially in the historic center and along the main promenade. The Budello provides a compact, pedestrian-friendly core with most sights, eateries, and shops within easy reach on foot. Biking is popular along the coast, though some streets can be narrow for cars.

Demographics

Explore demographics in this area.

Local residents

Families and long-term residents with strong ties to the coast and seasonal tourism.

Seasonal tourists

Large influxes in summer, with families, couples, and international visitors enjoying the beach and events.

Retirees and early retirees

Attractive for tranquil coastal living and relaxed pace year-round.

Popular Sports

Explore popular sports in region.

Sailing and boating

Popular along the Riviera with rental options and marina access.

Beach volleyball

Common on main beaches during summer months.

Football (soccer)

Local matches and casual games are common in parks and public spaces.

Hiking and trail running

Coastal and hillside trails attract outdoor enthusiasts.

Transportation

Traffic

During peak season, coastal roads can get busy, and parking is limited in the center. Public transport—regional trains and local buses—offers a convenient alternative to driving. The town is very walkable, and many visitors park near the promenade and explore on foot.

Accomodations

Find the best place to stay when visiting Alassio.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Ligurian vegetarian options are strong: pesto-based pastas, farinata, grilled vegetables, caponata-style dishes, and vegetable risottos. When dining out, ask for pesto without cheese or look for clearly labeled vegetarian dishes; many menus can accommodate dairy-free pesto with olive oil and basil.

Health & Medical

Healthcare

Italian healthcare is universal. Tourists can use local clinics and the public emergency number 112 for urgent care. For serious conditions, go to a hospital; major cities nearby have larger facilities, while smaller clinics serve basic needs and regular checkups.

Discover Italy

Read more in our Italy 2025 Travel Guide.

Italy Travel Guide