Things To Do
in Awa

Awa is a picturesque city located in Tokushima Prefecture on Shikoku Island, Japan. Known for its stunning natural landscapes and rich cultural heritage, Awa is famous for the Awa Odori dance festival, which attracts visitors from all over the world. The city is surrounded by beautiful mountains and rivers, offering numerous outdoor activities and scenic views.

Awa also boasts a unique gastronomy scene, reflecting both traditional Japanese and local culinary influences.

Day Trips

Spend a day exploring around

day 1
Day 1: Exploring Cultural Awa
morning
:

Begin your day with a visit to the Awa Odori Hall to learn about the famous dance and its history. Next, explore the nearby Awa Jinja shrine, a serene place surrounded by beautiful gardens.

afternoon
:

Head to the Awa Museum to discover local art and history. Afterward, enjoy lunch at a local restaurant serving traditional Awa cuisine.

evening
:

Conclude your day by participating in a local Awa Odori dance lesson, followed by dinner at a nearby izakaya where you can experience Japanese-style dining.

day 2
Day 2: Nature and Relaxation
morning
:

Start your day with a hike on the nearby Mount Tsurugi, known for its breathtaking views. After the hike, visit a local onsen (hot spring) to relax and unwind.

afternoon
:

Enjoy a picnic lunch at the base of the mountain or in a nearby park. Spend the afternoon exploring the scenic riverside or visiting local artisans.

evening
:

Have dinner at a restaurant specializing in Tokushima ramen, followed by a leisurely stroll through the city center to experience the local atmosphere.

Cost Guide

Prices

ItemPrice
🍜Ramen Bowl$8
🍣Sushi Plate$15
Coffee$3
🍻Beer$5
🍏Local Fruit$2

Strengths and Weaknesses

  • Rich cultural experiences, especially during festivals.
  • Stunning natural landscapes for outdoor activities.
  • Delicious local cuisine with unique flavors.
  • Limited English signage can be challenging for some travelers.
  • Public transport options may be less frequent compared to larger cities.
  • Some attractions may require advance planning and reservations.
  • "こんにちは" - Hello
  • "ありがとうございます" - Thank you
  • "すみません" - Excuse me/Sorry
  • "お手洗いはどこですか?" - Where is the restroom?
  • "これはいくらですか?" - How much is this?

Places to Visit in Awa

Visit one of these nice places.

Awa Jinja Shrine

A serene shrine set against a backdrop of lush greenery, perfect for capturing traditional architecture and nature.

Mount Tsurugi

Offers panoramic views of the surrounding mountains and valleys, a must-visit for breathtaking landscape photography.

Awa Farmer's Market

A vibrant place full of colors and local produce, ideal for capturing the essence of Awa's agricultural scene.

Culinary Guide

Food in Awa

Awa offers a delightful array of local dishes that showcase the region's culinary heritage, making it a must-visit for food enthusiasts.

Awa Famous Food

Signature dishes, delicacies and famous food

Tokushima Ramen

A unique variety of ramen featuring a rich, soy-based broth, often topped with raw egg and pork.

Must-Try!

Awa Soba

Buckwheat noodles served cold with a dipping sauce or in a hot broth, often garnished with green onions and wasabi.

Ippon Soba

A dish featuring long, thin soba noodles served in a savory broth, often enjoyed during festivals.

Food Markets

Explore local food markets

Awa Farmer's Market

A vibrant market offering fresh local produce, handmade goods, and traditional snacks.

Local Street Stalls

Try various street foods such as yakitori (grilled chicken skewers) and takoyaki (octopus balls) at stalls around the city.

Climate Guide

Weather

Awa experiences a humid subtropical climate with four distinct seasons. Summers (June to August) are hot and humid, with temperatures often exceeding 30°C (86°F). Winters (December to February) are mild, with average temperatures ranging from 5°C to 10°C (41°F to 50°F). Spring and autumn offer pleasant weather, making them ideal for outdoor activities, with average temperatures around 15°C to 25°C (59°F to 77°F).

How to Behave

Tips on cultural norms and respectful behavior

Polite Greetings

Bowing is a common greeting; using polite language and expressions is appreciated.

Shoes Off Indoors

Always remove your shoes when entering someone’s home or certain traditional accommodations.

Respect for Tradition

Show respect for local customs, especially during festivals and religious ceremonies.

Safety Guide

Safety

Awa is generally a safe city with low crime rates. However, travelers should remain vigilant and take standard precautions, such as securing belongings and being cautious in crowded areas. In case of emergencies, local police and hospitals can be contacted easily.

Tipping in Awa

Ensure a smooth experience

Tipping Customs

Tipping is not customary in Japan, and leaving money can be considered rude; excellent service is expected without extra gratuity.

Payment Methods

Cash is widely accepted, and ATMs are available; credit cards are increasingly accepted but check in advance.

Best Time to Visit

And what to expect in different seasons...

Spring

Cherry blossoms bloom, attracting many visitors for hanami (flower viewing) parties and festivals.

Summer

Hot and humid with the famous Awa Odori festival taking place in August, providing a vibrant cultural experience.

Autumn

Cooler temperatures with stunning fall foliage, making it a great time for hiking and outdoor activities.

Winter

Milder winters compared to other regions, ideal for visiting onsen, but occasional snowfall can occur in higher areas.

Nightlife Guide

Awa at Night

Awa's nightlife is vibrant yet laid-back, characterized by izakayas (Japanese pubs), karaoke bars, and occasional live music events. The Awa Odori dance is sometimes held at local venues, allowing visitors to experience traditional Japanese culture. The city has a friendly atmosphere, making it easy to socialize with locals and fellow travelers.

Hiking in Awa

Immerse in an unforgettable hike.

Mount Tsurugi Trail

A challenging yet rewarding trail leading to the summit of Mount Tsurugi, known for its stunning views and alpine scenery.

Yoshino River Valley Trail

A scenic trail along the Yoshino River, ideal for leisurely hikes with picturesque views of the surrounding landscape.

Airports

How to reach Awa by plane.

Tokushima Awaodori Airport

Located approximately 15 km from Awa, this airport offers domestic flights and some international connections, providing convenient access to the region.

Getting Around

Walkability

Awa is relatively walkable, with many attractions located within walking distance of each other. Sidewalks are generally well-maintained, and pedestrian crossings are marked. However, some areas, especially hilly regions, may require a moderate level of fitness to navigate comfortably.

Demographics

Explore demographics in this area.

Local Residents

The majority of residents are Japanese, with a strong emphasis on preserving traditional culture and community values.

Tourists

A growing number of domestic and international tourists visit Awa, especially during festivals, contributing to the local economy.

Popular Sports

Explore popular sports in region.

Sumo Wrestling

A traditional Japanese sport, sumo wrestling has a significant following in Awa, with local tournaments held throughout the year.

Baseball

Baseball is extremely popular in Japan, with local teams and schools fielding competitive teams and games drawing large crowds.

Transportation

Traffic

Traffic in Awa is generally light, making it easy to navigate the city by car or bicycle. Public transportation options include buses and local trains, but schedules may be less frequent than in larger cities. Bicycles are a popular way to explore the area, and rental options are available.

Accomodations

Find the best place to stay when visiting Awa.

Dietary Restrictions

Tips for restricted diets.

Vegetarian Options

Many restaurants in Awa offer vegetarian dishes, but it's advisable to check for hidden ingredients like dashi (fish stock).

Gluten-Free Options

While soba is made from buckwheat, gluten-free options may be limited; inquire at restaurants for alternatives.

Health & Medical

Healthcare

Healthcare access in Awa is generally good, with several hospitals and clinics available. Emergency services can be contacted by dialing 119, and most staff members can communicate basic English. It’s advisable to have travel insurance that covers medical expenses.

Discover Japan

Read more in our Japan 2025 Travel Guide.

Japan Travel Guide