Things To Do
in Tōhoku

Tōhoku, located in the northeastern part of Honshu, Japan, is renowned for its stunning natural landscapes, rich cultural heritage, and historical significance. The region is characterized by its majestic mountains, scenic coastlines, and vibrant festivals, making it a hidden gem for travelers seeking authenticity. Known for its unique cuisine, traditional arts, and warm hospitality, Tōhoku offers a deep connection to Japan's rural and natural beauty.

Visitors can enjoy a range of activities year-round, from skiing in winter to cherry blossom viewing in spring.

Day Trips

Spend a day exploring around

day 1
Day 1: Exploring Sendai
morning
:

Start your day with a visit to the impressive Sendai Castle ruins, where you can enjoy panoramic views of the city.

afternoon
:

Head to the Zuihoden Mausoleum to learn about the history of Date Masamune, the founder of Sendai, followed by lunch at a local Gyutan (beef tongue) restaurant.

evening
:

Stroll through the vibrant Jozenji-dori Avenue, lined with cafes and shops, before enjoying dinner at a izakaya (Japanese pub) to experience local nightlife.

day 2
Day 2: Nature and Culture
morning
:

Take a day trip to Matsushima Bay, known for its breathtaking views and numerous islands. Visit the Zuigan-ji Temple, a National Treasure of Japan.

afternoon
:

Enjoy a boat tour around the bay, followed by lunch at a seafood restaurant specializing in fresh catches from the region.

evening
:

Return to Sendai and relax at a local onsen (hot spring) to unwind after a day of exploration.

Cost Guide

Prices

ItemPrice
🍜Meal at a local restaurant$8-15
🚌Public transport ticket$1-3
🏨Budget hotel per night$50-100
🍵Cup of coffee$3-5
🛒Grocery shopping for basics$30-50

Strengths and Weaknesses

  • Stunning natural landscapes and outdoor activities.
  • Rich cultural heritage and unique local cuisine.
  • Fewer crowds compared to major tourist destinations.
  • Limited English-speaking services in rural areas.
  • Public transport can be infrequent in remote locations.
  • Some attractions may require travel time between cities.
  • "こんにちは" - Hello
  • "ありがとうございます" - Thank you
  • "すみません" - Excuse me / I'm sorry
  • "はい" - Yes
  • "いいえ" - No

Places to Visit in Tōhoku

Visit one of these nice places.

Matsushima Bay

Famous for its scenic views and numerous pine-covered islands, perfect for sunset photography.

Risshaku-ji Temple

A historical temple in Yamadera, offering breathtaking views and stunning architecture amidst nature.

Yamadera

A picturesque temple complex located on a mountainside, ideal for capturing the beauty of Tōhoku's landscapes.

Culinary Guide

Food in Tōhoku

Tōhoku's culinary scene is a delightful fusion of fresh local ingredients and traditional cooking methods, offering a unique gastronomic experience.

Tōhoku Famous Food

Signature dishes, delicacies and famous food

Gyutan

Grilled beef tongue, a specialty of Sendai, often served with rice and miso soup.

Must-Try!

Kiritanpo

Rice skewers grilled over an open flame, typically served in a hot pot with seasonal vegetables.

Wappa Meshi

A rice dish steamed in a wooden container, often topped with seasonal seafood and vegetables.

Food Markets

Explore local food markets

Sendai Asaichi

A bustling morning market in Sendai offering fresh seafood, produce, and local delicacies.

Kakunodate Street Food

Famous for its cherry blossom-themed street food stalls, offering treats like sakura mochi.

Climate Guide

Weather

Tōhoku experiences a humid continental climate, characterized by four distinct seasons. Winters (December to February) are cold with heavy snowfall, especially in mountainous areas. Summers (June to August) are warm and humid, with temperatures often reaching 30°C (86°F). Spring (March to May) brings mild weather and beautiful cherry blossoms, while autumn (September to November) showcases stunning fall foliage, particularly in national parks.

How to Behave

Tips on cultural norms and respectful behavior

Respectfulness

Bowing is a common greeting; maintaining a polite demeanor is highly valued.

Shoes Off Indoors

Always remove shoes when entering homes and certain traditional accommodations.

Quietness in Public Transport

Maintain a low voice on public transport and avoid loud conversations.

Safety Guide

Safety

Tōhoku is generally a safe region for travelers, with low crime rates. However, it is essential to be cautious during winter due to icy roads and heavy snowfall. Natural disasters like earthquakes can occur, so familiarize yourself with safety procedures. Always secure your belongings and be aware of your surroundings in crowded areas.

Tipping in Tōhoku

Ensure a smooth experience

Tipping Customs

Tipping is not customary in Japan; exceptional service is generally included in the fare.

Payment Methods

Credit cards are widely accepted in urban areas, but it's advisable to carry cash in rural regions.

Best Time to Visit

And what to expect in different seasons...

Spring

Expect cherry blossoms in full bloom, especially in late March to early April, and various hanami (flower viewing) events.

Summer

Warm weather with vibrant festivals, including the famous Sendai Tanabata Matsuri in August.

Autumn

Stunning fall foliage from late September to early November, particularly in national parks.

Winter

Cold and snowy, perfect for winter sports enthusiasts; experience local onsen culture as a way to warm up.

Nightlife Guide

Tōhoku at Night

Tōhoku's nightlife is vibrant yet relaxed, with a variety of izakayas, bars, and live music venues. Sendai, in particular, is known for its lively streets filled with establishments serving local dishes and drinks. Visitors can experience the unique atmosphere of night markets and seasonal festivals, offering a glimpse into local culture and cuisine. Traditional sake bars and karaoke establishments are also popular among locals and tourists alike.

Hiking in Tōhoku

Immerse in an unforgettable hike.

Dake Mountain

A moderate hike offering stunning views of the surrounding landscape and diverse flora.

Hachimantai National Park

Features numerous trails with breathtaking scenery, perfect for hikers of all levels.

Airports

How to reach Tōhoku by plane.

Sendai Airport

Located approximately 30 km from Sendai city center, it serves both domestic and international flights, making it the main gateway to Tōhoku.

Getting Around

Walkability

Tōhoku cities like Sendai are quite walkable, with well-maintained sidewalks and pedestrian-friendly areas. However, rural regions may require a car or public transport for access to attractions. Many urban areas have designated walking paths and parks, making it enjoyable to explore on foot.

Demographics

Explore demographics in this area.

Local Farmers

Many residents in Tōhoku are engaged in agriculture, cultivating rice, fruits, and vegetables, contributing to the region's food culture.

Young Professionals

In urban areas like Sendai, a growing number of young professionals are moving in for work opportunities, contributing to the city's vibrant culture.

Popular Sports

Explore popular sports in region.

Baseball

Baseball is extremely popular in Tōhoku, with local teams and high school competitions drawing large crowds.

Skiing

With several ski resorts, winter sports like skiing and snowboarding are favored activities among locals and tourists.

Transportation

Traffic

Traffic conditions in Tōhoku are generally manageable, with less congestion compared to larger cities like Tokyo or Osaka. Public transportation, including trains and buses, is reliable, connecting major cities and tourist spots. However, rural areas may have limited service, so plan accordingly.

Accomodations

Find the best place to stay when visiting Tōhoku.

Dietary Restrictions

Tips for restricted diets.

Vegetarian Options

While Tōhoku is known for meat dishes, many restaurants offer vegetarian-friendly options, especially in urban areas.

Allergies

Always inform staff about food allergies, as ingredients can vary; English-speaking staff may be limited.

Health & Medical

Healthcare

Japan has an excellent healthcare system, with modern facilities and high standards of care. Emergency services are prompt, and hospitals are equipped to handle various medical needs. It's advisable to have travel insurance and familiarize yourself with local hospitals, especially if you have pre-existing conditions.

Discover Japan

Read more in our Japan 2025 Travel Guide.

Japan Travel Guide