Things To Do
in Tobe

Tobe is a small pottery town in Ehime Prefecture on Shikoku Island, renowned for its traditional Tobe-yaki ceramic ware. The town sits just inland from the Seto Inland Sea, offering quiet streets, hillside viewpoints, and artisan workshops. Visitors are drawn to hands-on pottery experiences, local citrus flavors, and warm, peaceful neighborhoods.

Tobe serves as a perfect base for day trips to Matsuyama and its historic castle and hot springs.

Day Trips

Spend a day exploring around

day 1
Explore Tobe Zoo
morning
:

Start your day at Tobe Zoo, where you can witness a variety of animals in a lush, green environment. Wander through the zoo's pathways, taking time to enjoy the exhibits and learn about the animals' natural habitats. Don't forget to visit the kangaroos and the charming penguin exhibit.

afternoon
:

After a morning at the zoo, grab lunch at a nearby café that serves local cuisine. Spend the afternoon participating in the interactive workshops offered by the zoo, such as feeding certain animals or learning about conservation efforts. You can also take a leisurely stroll through the zoo's botanical garden, filled with seasonal flowers.

evening
:

As the sun sets, enjoy a peaceful dinner at a local izakaya, where you can sample a variety of Japanese dishes. Take a moment to reflect on your day's adventures while enjoying the warm atmosphere and friendly service. End the evening with a relaxing walk in the surrounding area to soak up the charming ambiance of Tobe.

day 2
Visit Tobe Art Museum
morning
:

Begin your day at the Tobe Art Museum, where stunning exhibitions showcase both local and international artists. Take your time to admire the intricate paintings and sculptures, gaining insight into Japan's rich artistic heritage. The museum's serene environment provides a perfect start to your artistic exploration.

afternoon
:

After your museum visit, enjoy lunch at a quaint restaurant that prides itself on using seasonal ingredients. Spend the afternoon at the museum's workshop, where you can participate in a hands-on art activity, allowing your creativity to shine. Don't miss the chance to chat with local artists who often attend.

evening
:

For dinner, treat yourself to a meal at a Michelin-starred establishment that focuses on traditional Japanese kaiseki cuisine. Relish the delicate flavors and artful presentation of each dish as you unwind from your day of artistry. End the evening by exploring the nearby streets, filled with charming shops and craft galleries.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$10-15
Coffee or tea in cafe$3-5
🏨Mid-range hotel night$70-120
🧺Groceries for a week$40-60
🚆Local transit pass per day$5-10

Strengths and Weaknesses

  • Calm, authentic small-town charm
  • Rich pottery heritage and crafts
  • Close to Matsuyama for day trips
  • Delicious citrus-inspired flavors
  • Limited nightlife and nightlife options compared with bigger cities
  • Language barrier in rural areas
  • Fewer direct international flight connections
  • "こんにちは (Konnichiwa)" - Hello / Good afternoon
  • "ありがとうございます (Arigatou gozaimasu)" - Thank you
  • "すみません (Sumimasen)" - Excuse me / I'm sorry
  • "英語を話せますか? (Eigo o hanasemasu ka?)" - Do you speak English?
  • "いくらですか? (Ikura desu ka?)" - How much is this?
  • "トイレはどこですか? (Toire wa doko desu ka?)" - Where is the bathroom?

Places to Visit in Tobe

Visit one of these nice places.

Tobe Pottery Street at Dawn

Colorful kiln chimneys and narrow lanes lined with pottery studios create a painterly backdrop.

Tobe Hill Overlook

A hillside viewpoint that frames the Seto Inland Sea with the town below.

Old Temple Garden

A quiet garden with moss, stone lanterns, and seasonal blossoms—great for moody compositions.

Tobe Kiln Complex

Architectural lines of ceramic kilns and racks offer industrial-heritage photography.

Culinary Guide

Food in Tobe

Tobe’s cuisine centers on fresh seafood from the Seto Inland Sea, seasonal vegetables, and citrus notes from the region. Expect simple, clean flavors that highlight quality ingredients and regional produce.

Tobe Famous Food

Signature dishes, delicacies and famous food

Tai Meshi

Sea bream rice, a comforting dish often enjoyed with light soy and dashi in nearby eateries.

Must-Try!

Seafood Donburi

A bowl of fresh local catch over sushi rice, commonly served in coastal towns near the Seto Inland Sea.

Citrus Desserts

Desserts and beverages featuring mikan or yuzu that brighten any meal.

Food Markets

Explore local food markets

Tobe Market Street

A small cluster of stalls offering fresh seafood, grilled skewers, and seasonal snacks.

Climate Guide

Weather

Tobe features a humid subtropical climate with hot summers and cool winters. Rainfall is common in early summer and autumn, while spring and autumn are mild and pleasant.

How to Behave

Tips on cultural norms and respectful behavior

Quiet Conduct in Public

Speak softly on trains and in public; avoid loud phone conversations.

Shoes Off Indoors

Remove shoes when entering homes, traditional accommodations, and some temples.

Onsen Etiquette

Wash before entering the bath; no towels in the bath; keep towels out; check for mixed-gender baths.

Safety Guide

Safety

Travelers report a very safe environment with low crime rates. Be mindful of typhoon season in late summer; carry travel insurance and keep emergency numbers handy (police: 110, fire/ambulance: 119).

Tipping in Tobe

Ensure a smooth experience

Tipping Etiquette

Tipping is not customary in Japan; polite service is included in prices in urban areas; optional small gift or thank-you note is acceptable.

Payment Methods

Cash is widely accepted; many places accept credit cards, especially in accommodations and larger restaurants; some rural eateries may prefer cash.

Best Time to Visit

And what to expect in different seasons...

Spring

Cherry blossoms and mild weather; ideal for town walks and pottery studio visits.

Summer

Warm and humid with occasional typhoons; carry water and light clothing; coastal breezes.

Autumn

Pleasant temperatures and autumn colors around citrus groves and hillside paths.

Winter

Chilly but clear days; great for tranquil temple photography and warm inns.

Nightlife Guide

Tobe at Night

Tobe has a low-key nightlife scene focused on cozy izakayas, tea houses, and wine bars; most visitors enjoy evenings around the pottery studios and local eateries rather than club scenes. Nearby Matsuyama offers more options for live music and bars.

Hiking in Tobe

Immerse in an unforgettable hike.

Mt. Kashiwayama Trail

Gentle ascent with coastal views and temple shrines along the way.

Citrus Hill Loop

Flat to lightly rolling path through citrus groves with sea views.

Airports

How to reach Tobe by plane.

Matsuyama Airport (MYJ)

Primary regional airport serving Shikoku; international connections via Tokyo and Osaka; approx. 60-90 minutes by bus or train from central Tobe.

Kochi Ryoma Airport (KCZ)

Smaller regional airport with short flights to Tokyo and Osaka; longer transfer to Tobe.

Okayama Airport (OKJ)

Serves the Okayama region; convenient for travelers combining experiences across Shikoku and Honshu; transfer to Matsuyama or direct routes via rail.

Getting Around

Walkability

Tobe is very walkable within the town center, with frequent pottery studios, scenic viewpoints, and compact streets; some hills may require moderate effort, and there are public buses for longer legs of the visit.

Demographics

Explore demographics in this area.

Elderly Population

A significant portion of residents are retirees; quiet streets and community events suit travelers seeking a slower pace.

Families and Artisans

Local families run pottery studios; many residents work in crafts or tourism.

Tourists

Visitors come for Tobe-yaki pottery and scenic day trips from Matsuyama.

Popular Sports

Explore popular sports in region.

Baseball

A popular sport in schools and communities across Ehime; local games and regional tournaments are common.

Soccer

Youth and adult leagues with local clubs; occasional matches near coastal towns.

Kendo / Martial Arts

Traditional martial arts training common in community centers and temples.

Transportation

Traffic

Traffic in the town is light; public buses connect Tobe with Matsuyama and surrounding towns; on-street parking can be limited in the pottery district; train access via JR lines and local lines; driving is feasible but routes can be narrow.

Accomodations

Find the best place to stay when visiting Tobe.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Choose vegetable tempura, tofu dishes, steamed rice, and seasonal vegetables; ask for dashi-free options or kombu-based broths.

Health & Medical

Healthcare

Basic medical facilities are available in Tobe and nearby Matsuyama; for major care, hospitals in Matsuyama are accessible via public transport; bring travel insurance; English-speaking staff may be limited.

Discover Japan

Read more in our Japan 2025 Travel Guide.

Japan Travel Guide