Things To Do
in Higashimatsushima

Higashimatsushima is a picturesque city located in Miyagi Prefecture, Japan, known for its stunning coastal views and rich cultural heritage. The city features beautiful parks, historical sites, and a proximity to the scenic Matsushima Bay, famous for its scenic islands. Visitors can explore various temples, enjoy fresh seafood, and experience traditional Japanese festivals.

The community is welcoming, making it an ideal destination for travelers seeking both relaxation and cultural immersion.

Day Trips

Spend a day exploring around

day 1
Day 1: Exploring Higashimatsushima
morning
:

Start your day with a visit to the famous Godaido Hall, an iconic structure that offers panoramic views of Matsushima Bay. Afterward, enjoy a traditional Japanese breakfast at a local café.

afternoon
:

Visit the historic Shintona Shrine, then take a leisurely stroll through the scenic Matsushima coastline. Stop for lunch at a local seafood restaurant to indulge in fresh sashimi.

evening
:

Head to the local market for dinner, where you can try various street foods. Afterwards, relax at a local izakaya for some drinks and socializing.

day 2
Day 2: Nature and Culture
morning
:

Start with a hike in the nearby mountains, enjoying the lush greenery and beautiful landscapes. After your hike, have a hearty brunch at a popular café.

afternoon
:

Visit the Matsushima Historical Museum to learn about the area's rich history and culture. Explore local shops for souvenirs and traditional crafts.

evening
:

Enjoy a sunset cruise on Matsushima Bay, offering stunning views of the islands. Finish your day with dinner at a waterfront restaurant.

Cost Guide

Prices

ItemPrice
🍣Sushi Meal$15
🍜Ramen Bowl$8
☕️Coffee$4
🍶Bottle of Sake$20
🚍Bus Ticket$2

Strengths and Weaknesses

  • Stunning coastal scenery and rich cultural heritage.
  • Delicious fresh seafood and local cuisine.
  • Friendly and welcoming locals.
  • Limited nightlife options compared to larger cities.
  • Public transportation may have infrequent schedules.
  • Language barrier may be challenging for some travelers.
  • "こんにちは" - Hello
  • "ありがとうございます" - Thank you
  • "おいしい" - Delicious
  • "すみません" - Excuse me
  • "トイレはどこですか?" - Where is the toilet?

Places to Visit in Higashimatsushima

Visit one of these nice places.

Matsushima Bay

Famous for its scenic islands, it's a perfect spot for breathtaking sunset photographs.

Godaido Hall

A historic building that offers stunning views of the bay and surrounding landscapes.

Shintona Shrine

A beautiful shrine surrounded by nature, ideal for capturing traditional Japanese architecture.

Culinary Guide

Food in Higashimatsushima

Higashimatsushima offers a delightful culinary experience, centered around fresh seafood and traditional Japanese dishes that reflect the region's rich maritime culture.

Higashimatsushima Famous Food

Signature dishes, delicacies and famous food

Sashimi

Freshly caught fish served raw, often accompanied by soy sauce and wasabi.

Must-Try!

Grilled Mackerel

A popular dish known for its rich flavor and often served with rice and miso soup.

Food Markets

Explore local food markets

Higashimatsushima Fish Market

A bustling market where visitors can buy fresh seafood and try local street food specialties.

Climate Guide

Weather

Higashimatsushima experiences four distinct seasons. Spring and autumn are mild with comfortable temperatures, while summer can be hot and humid, with temperatures averaging around 30°C (86°F). Winters are cold, with occasional snowfall, and temperatures can drop to around 0°C (32°F). Rainfall is common in late spring and summer, so it's advisable to carry an umbrella during these months.

How to Behave

Tips on cultural norms and respectful behavior

Respect for Shrines

Always bow at shrines and follow local customs, such as cleansing hands before entering.

Quiet Public Spaces

Maintain a quiet demeanor in public areas, especially on public transportation.

Shoes Off Indoors

Remove shoes when entering homes and certain traditional establishments.

Safety Guide

Safety

Higashimatsushima is generally a safe city for travelers, with low crime rates. However, it's important to follow basic safety precautions, such as not leaving belongings unattended and being cautious when exploring remote areas. In case of emergencies, local police and medical services are easily accessible.

Tipping in Higashimatsushima

Ensure a smooth experience

Tipping Customs

Tipping is not customary in Japan; exceptional service is already included in the price.

Payment Methods

Credit cards are widely accepted, but carrying cash is advisable for small purchases and local markets.

Best Time to Visit

And what to expect in different seasons...

Spring

Cherry blossoms bloom, making it a picturesque time for outdoor activities and photography.

Summer

Expect hot and humid weather, perfect for enjoying the beach and coastal activities.

Autumn

The foliage changes color, providing stunning views and great hiking opportunities.

Winter

Cold temperatures are expected, but the area is less crowded and offers a peaceful atmosphere.

Nightlife Guide

Higashimatsushima at Night

Higashimatsushima offers a relaxed nightlife scene with cozy izakayas and bars where locals gather after work. Visitors can enjoy freshly brewed sake and local craft beers, along with delicious snacks. The city's coastal ambiance creates a serene backdrop for late-night conversations, and seasonal festivals add excitement to the nightlife experience.

Hiking in Higashimatsushima

Immerse in an unforgettable hike.

Kinkasan Island Trail

A challenging hike that offers stunning views of the ocean and surrounding islands, accessible by ferry from the mainland.

Tashirojima Island Trail

A scenic and moderate hike on an island known for its cat population, perfect for nature lovers and animal enthusiasts.

Airports

How to reach Higashimatsushima by plane.

Sendai Airport

Located approximately 45 minutes away by car, Sendai Airport offers both domestic and international flights, making it the main gateway to the region.

Getting Around

Walkability

Higashimatsushima is quite walkable, with pedestrian-friendly streets and well-marked sidewalks. Many main attractions are within walking distance of each other, making it easy to explore the city on foot. However, some areas may require public transportation to reach hiking trails or more remote locations.

Demographics

Explore demographics in this area.

Local Residents

The majority of the population consists of local Japanese families, with a vibrant community culture.

Tourists

The city attracts both domestic and international tourists, especially during cherry blossom season and summer.

Popular Sports

Explore popular sports in region.

Baseball

Baseball is extremely popular in Japan, with local teams often drawing large crowds during the season.

Soccer

Soccer has a growing following, with local clubs competing in national leagues.

Transportation

Traffic

Traffic in Higashimatsushima is generally light, making it easy to navigate by car or bike. Public transportation includes buses that connect various parts of the city, but schedules may vary, especially during off-peak hours. Walking and cycling are also popular modes of transportation due to the city's compact size.

Accomodations

Find the best place to stay when visiting Higashimatsushima.

Dietary Restrictions

Tips for restricted diets.

Vegetarian Options

While seafood is prevalent, many restaurants offer vegetarian dishes like tempura vegetables and udon noodles.

Gluten-Free Options

Gluten-free options may be limited, but rice-based dishes and certain sushi can be suitable.

Health & Medical

Healthcare

Healthcare access is good, with several hospitals and clinics in the city. Emergency services are available, and many healthcare professionals speak basic English. Travelers should ensure they have adequate travel insurance to cover any medical expenses.

Discover Japan

Read more in our Japan 2025 Travel Guide.

Japan Travel Guide