Things To Do
in Shiraoi

Shiraoi is a small coastal town on Hokkaido’s Pacific side known for its strong Ainu heritage and easy access to sea and forest landscapes. The town is home to the national Ainu cultural center (Upopoy) and offers authentic cultural experiences, performances, and museum exhibits. Shiraoi’s local economy centers on fisheries, agriculture and tourism, so fresh seafood, dairy and outdoor activities are highlights.

It’s a relaxed base for day trips to nearby natural areas like Lake Poroto and the Shikotsu-Toya National Park region.

Day Trips

Spend a day exploring around

day 1
Cultural Immersion at Ainu Museum
morning
:

Begin your day with a visit to the Ainu Museum, where you can witness the rich heritage of the indigenous Ainu people. Engage in a guided tour that showcases traditional crafts, clothing, and the fascinating history of the Ainu culture. Don’t miss the chance to participate in a local craft workshop to create your own Ainu-inspired souvenir.

afternoon
:

In the afternoon, explore the surrounding nature trails that provide stunning views of the picturesque Shiraoi landscape. Stop by the nearby Shiraoi Town Historical Museum to learn about the town's development and its significance in Hokkaido's history. Enjoy a leisurely lunch at a local café, savoring traditional dishes made with fresh, local ingredients.

evening
:

As the sun sets, take a stroll along the banks of the Shiraoi River, immersing yourself in the serene atmosphere. Dine at a local izakaya, where you can try regional specialties like grilled fish and Ainu-inspired dishes. End your day with a relaxing soak in an onsen, reflecting on the cultural experiences you've gained.

day 2
Nature Exploration at Shikotsu-Toya National Park
morning
:

Start your day early with a trip to Shikotsu-Toya National Park, where the fresh mountain air invigorates your spirit. Hike along one of the well-marked trails, taking in the breathtaking views of the caldera lakes and lush forests. Keep an eye out for local wildlife as you wander through this stunning natural environment.

afternoon
:

After your hike, enjoy a picnic lunch surrounded by the stunning scenery of the national park. Spend the afternoon exploring the lakes, perhaps taking a scenic boat ride on Lake Shikotsu to appreciate the beauty from the water. For those feeling adventurous, consider renting a kayak for a closer look at the serene surroundings.

evening
:

Return to Shiraoi in the evening and enjoy a quiet dinner at a local restaurant, sampling seasonal ingredients and local specialties. As the night falls, take a leisurely walk through the town center, soaking in the peaceful ambiance. Conclude your day by visiting a local bar or café for a nightcap, enjoying the company of friendly locals.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$8-15
Coffee (regular)$3-5
🚌Local bus fare (single)$2-4
🚕Taxi start / short ride$6-15
🏨Mid-range hotel (per night)$70-140

Strengths and Weaknesses

  • Rich, accessible Ainu cultural experiences and museum (Upopoy).
  • Fresh Hokkaido seafood and dairy produce.
  • Easy access to coastal scenery, lakes and nearby national parks.
  • Less crowded than larger Hokkaido destinations — peaceful and authentic.
  • Limited nightlife and fewer dining/boutique options than larger cities.
  • Public transport is less frequent; a car is helpful for exploring widely.
  • Some English signage and service may be limited outside tourist spots.
  • Winter weather can disrupt travel plans and make driving challenging.
  • "こんにちは (Konnichiwa)" - Hello / Good afternoon
  • "ありがとうございます (Arigatou gozaimasu)" - Thank you (polite)
  • "すみません (Sumimasen)" - Excuse me / Sorry / Thank you (when seeking attention)
  • "おいしい (Oishii)" - Delicious
  • "トイレはどこですか? (Toire wa doko desu ka?)" - Where is the restroom?

Places to Visit in Shiraoi

Visit one of these nice places.

Upopoy (Ainu Museum & Park)

Architectural features, traditional houses, and staged performances offer striking cultural portraits and action shots; check performance schedules for dynamic images.

Shiraoi Coastline

Rocky coastal views, fishing boats, and dramatic skies at sunrise or sunset are ideal for landscape and seascape photography.

Lake Poroto

Calm waters, wooded shores and reflections — great for peaceful nature compositions, birdlife and misty morning shots.

Roadside Farms and Dairy Fields

Rolling pastures and seasonal flower fields provide quintessential Hokkaido rural scenes, especially in summer.

Culinary Guide

Food in Shiraoi

Shiraoi’s cuisine blends Hokkaido’s rich seafood and dairy produce with elements of traditional Ainu foods — expect fresh salmon, shellfish, ikura (salmon roe), root vegetables and unique local preparations emphasizing simple, seasonal flavors.

Shiraoi Famous Food

Signature dishes, delicacies and famous food

Salmon and Ikura

Fresh salmon (grilled, sashimi) and ikura are local staples; try them at seaside restaurants or in morning-market bowls (donburi).

Must-Try!

Ainu Ohaw (soup)

A clear soup often made with fish or meat and wild vegetables — available as part of Ainu cultural meals at Upopoy events or local specialty places.

Hokkaido Dairy Desserts

Rich milk-based treats — soft-serve ice cream, puddings and cheesecakes — widely available in cafes and convenience stores, reflecting Hokkaido’s dairy reputation.

Food Markets

Explore local food markets

Local Fish Stalls and Morning Markets

Small markets and stalls sell fresh catch, prepared seafood, and rice bowls; visit early for the best selection of salmon, shellfish and ikura.

Roadside Stands

Seasonal stands offer grilled seafood, corn, and dairy snacks in summer; great for quick tastes while exploring the coast.

Climate Guide

Weather

Shiraoi has a humid continental climate with cold, snowy winters and mild summers. Winter temperatures commonly drop below freezing with substantial snowfall; summers are cool and comfortable, often not exceeding the mid-20s °C. Spring and autumn are transitional with variable weather; rainfall is moderate year-round and fog can occur along the coast.

How to Behave

Tips on cultural norms and respectful behavior

Respect Ainu Culture

Ask permission before photographing cultural performances or individuals in traditional dress, and follow guidance at Upopoy and related sites. Treat artifacts and sacred items with respect.

Shoes and Quiet

Remove shoes when entering private homes and some traditional spaces; keep voices low on public transport and in shops.

Bowing and Politeness

A slight bow, saying 'arigatou gozaimasu' (thank you) and using polite language is appreciated. Handling business cards, small purchases and exchanges with both hands shows respect.

Trash and Recycling

Public trash bins are rare — carry out what you bring; separate recyclables where indicated.

Safety Guide

Safety

Shiraoi is generally a safe town with low crime rates. Standard precautions apply: secure valuables, be cautious on icy roads in winter, and watch for changing weather when hiking. If taking boats or participating in fishing, use licensed operators and life jackets. Respect local wildlife (do not approach) and follow posted safety notices in national parks.

Tipping in Shiraoi

Ensure a smooth experience

Tipping Etiquette

Tipping is not customary in Japan and can cause confusion; excellent service is included in the price. For international hotels or guided tours, a small thank-you gift or handwritten note is appreciated rather than cash.

Payment Methods

Cash (Japanese yen) remains widely used, especially in small towns. ATMs at convenience stores (7-Eleven) accept international cards. Credit cards are accepted at larger businesses, hotels and some restaurants but carry cash for markets, small eateries and rural services.

Best Time to Visit

And what to expect in different seasons...

Spring

Late April–May brings melting snow, budding landscapes and lower tourist numbers. Temperatures are cool; some trails muddy. Cherry blossoms may appear later than Honshu (often May in parts of Hokkaido).

Summer

June–August is mild and pleasant (20–25°C), ideal for outdoor activities, festivals and coastal walks; mosquitos can appear near lakes and marshes in warm, humid spells. Long daylight hours are great for photography.

Autumn

September–November features crisp air and colorful foliage — peak colors usually in October. Cooler evenings require layers; harvest festivals and seafood markets remain active.

Winter

December–March brings cold temperatures, snow and icy roads; winter sports are popular in Hokkaido but Shiraoi itself is quieter. Dress warmly and be prepared for possible service adjustments due to snow.

Nightlife Guide

Shiraoi at Night

Nightlife in Shiraoi is low-key: expect a handful of izakayas, local bars and occasional live performances tied to cultural events. For a wider evening scene — craft beer bars, clubs and more dining options — travel to Tomakomai or Sapporo (about 1–2 hours by car/train). Evenings are a good time for quiet coastal walks and stargazing.

Hiking in Shiraoi

Immerse in an unforgettable hike.

Lake Poroto Trails

Easy lakeside walks and forest paths around Lake Poroto suitable for families and birdwatchers; peaceful and close to town.

Coastal Cliff Walks

Short coastal trails providing dramatic sea views and sunset photo opportunities; terrain varies from paved paths to rocky sections.

Shikotsu-Toya National Park Day Hikes

Accessible by car for day hikes around Mount Tarumae, Lake Shikotsu and nearby volcanoes — a range of trails from gentle walks to more challenging routes, with excellent scenery.

Airports

How to reach Shiraoi by plane.

New Chitose Airport (CTS)

Hokkaido’s main international and domestic gateway near Sapporo — about 1–1.5 hours by car/train to Shiraoi depending on connections; most long-distance travelers use this airport.

Sapporo Okadama Airport (OKD)

A small domestic airport serving regional flights in Sapporo; useful for select domestic connections but fewer services than New Chitose.

Hakodate Airport (HKD)

Located further south in Hokkaido (2–3+ hours by road), useful for travelers combining southern Hokkaido itineraries or arriving from other regions.

Getting Around

Walkability

Shiraoi’s central area and cultural sites are walkable; distances between attractions (museums, lakes, coastal points) can be substantial, so expect short drives or local buses for some trips. Streets are mostly flat but winter ice can reduce walkability.

Demographics

Explore demographics in this area.

Ethnic Japanese (Wajin)

The majority population, engaged in local agriculture, fisheries, retail and services.

Ainu Community

Shiraoi has a significant Ainu presence and cultural institutions; Ainu heritage plays an important role in local identity and tourism.

Older Residents

Like many regional Japanese towns, Shiraoi has an aging population and smaller youth demographic, reflected in quieter daytime activity outside peak tourist periods.

Popular Sports

Explore popular sports in region.

Baseball and Soccer

Traditional popular team sports across Japan; local youth and school teams compete regularly.

Winter Sports (Skiing & Snowboarding)

Hokkaido is famous for winter sports; visitors often combine coastal stays with nearby ski resorts in the region during winter months.

Fishing

Coastal and freshwater fishing (salmon, trout) is popular locally — both recreationally and commercially.

Transportation

Traffic

Traffic in Shiraoi is generally light; roads are straightforward and parking is readily available. Public transportation exists (JR Muroran Line and local buses) but schedules can be infrequent — especially on weekends and holidays. Winter snow and ice require winter tires and cautious driving; plan extra time for transfers in snowy conditions.

Accomodations

Find the best place to stay when visiting Shiraoi.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Vegetarian options exist but are limited; order vegetable tempura, rice, and side dishes, or request fish-free preparations. Communicate dietary needs clearly (in Japanese or with a written note) and choose larger towns like Tomakomai or Sapporo for wider selection.

Vegan/Gluten-free

Vegan and strict gluten-free meals can be challenging in a small town. Plan ahead, bring snacks, and use apps/translations to explain restrictions. Larger supermarkets carry basic vegan products.

Seafood Allergies

Seafood is common in many dishes; always warn staff and avoid shared preparation areas. Carry medication if you have a severe allergy.

Health & Medical

Healthcare

The town has clinics and a community hospital for routine care; pharmacies are available. For specialized or emergency treatment, larger hospitals in Tomakomai or Sapporo provide more advanced services. Travel insurance and knowledge of nearest hospitals are recommended for visitors.

Discover Japan

Read more in our Japan 2025 Travel Guide.

Japan Travel Guide