Things To Do
in Itano

Itano is a rural town in Tokushima Prefecture on Shikoku Island, known for its agricultural landscape and tranquil countryside. The area centers on farming communities, with Itano onions and seasonal harvests shaping local cuisine. Lush hills, rivers, and small shrines enrich the landscape, making it a peaceful base for exploring central Shikoku.

Visitors can experience authentic rural Japan, friendly locals, and a slower pace away from the cities.

Day Trips

Spend a day exploring around

day 1
Exploring Itano's Heritage
morning
:

Start your journey with a visit to the Itano Historical Museum, where you can learn about the rich cultural heritage of the region. Enjoy a stroll through the museum's serene gardens, absorbing the tranquility and beauty around you. This morning will set the tone for a deeper understanding of Itano's past.

afternoon
:

After lunch at a local eatery, head to the picturesque Itano Stone Garden, known for its stunning rock formations and carefully curated landscapes. Spend your afternoon walking the paths, snapping photos of the unique resilience of nature that these stones represent. This peaceful environment allows for reflection and rejuvenation.

evening
:

As the sun sets, find a cozy local izakaya to savor authentic Japanese cuisine and socialize with locals. Experience the vibrant energy of the town on a night stroll, illuminated by soft lantern light along the streets. End your day with a traditional tea ceremony, immersing yourself in the elegance of Japanese culture.

day 2
Outdoor Adventures
morning
:

Rise early and prepare for a day of outdoor exploration in the breathtaking surrounding countryside. Equip yourself for a hiking trip up to Mount Itano, where you will be rewarded with stunning panoramic views from the summit. The crisp morning air will invigorate your spirit as you begin your ascent.

afternoon
:

After conquering the mountain, treat yourself to a packed picnic lunch surrounded by nature. Spend the afternoon exploring the nearby valley, where you may encounter local wildlife and vibrant flora. The peaceful ambiance will provide a perfect backdrop for unwinding and enjoying the beauty of the great outdoors.

evening
:

As evening approaches, descend back to Itano and relax at a local onsen, soaking in the healing hot springs. Enjoy the warm waters under the starlit sky, reflecting on the day's adventures. Cap off your day with a delicious dinner at a nearby restaurant, featuring locally sourced ingredients.

Cost Guide

Prices

ItemPrice
🍔Meal at inexpensive restaurant$10-15
🍽️Meal for two at mid-range restaurant$30-60
🏨Hotel room per night (mid-range)$70-150
🚆One-way local transport$2-5
🧺Groceries for a week$40-80

Strengths and Weaknesses

  • Quiet, authentic rural Japan with welcoming locals
  • Fresh, locally produced ingredients and specialty onions
  • Relaxed pace and scenic countryside perfect for day trips
  • Limited nightlife and few high-end dining options
  • Public transport can be infrequent in rural areas
  • Some attractions require short drives or taxi rides from train stations
  • "こんにちは" - Hello / Good afternoon
  • "ありがとうございます" - Thank you very much
  • "すみません" - Excuse me / I'm sorry
  • "英語を話せますか?" - Do you speak English?
  • "おいしいです" - It's delicious

Places to Visit in Itano

Visit one of these nice places.

Shiroyama Viewpoint

Panoramic overlooks of Itano’s hills, farmland, and the river; stunning at sunrise or golden hour.

Itano River Riverside

Gentle water reflections and seasonal foliage along the riverbanks, ideal for long-exposure shots.

Onion Field Edges at Dusk

Rows of onion beds with warm light during late afternoon, offering patterns and color contrasts.

Culinary Guide

Food in Itano

Itano sits within Tokushima Prefecture, where bold flavors, fresh produce, and citrus fragrances define the cuisine. The area emphasizes onions (Itano onions) and seasonal dishes that highlight local farming, fish from nearby waters, and sweet-savory combinations common in Shikoku.

Itano Famous Food

Signature dishes, delicacies and famous food

Itano Onion Tempura

Thinly sliced onions battered and fried until sweet and crisp; commonly found in local eateries and home-cooked meals.

Must-Try!

Sudachi-Infused Ramen

Ramen topped with sudachi citrus for a bright, zesty aroma and a refreshing finish typical of Tokushima flavor profiles.

Onion and Miso Stew

A comforting stew featuring Itano onions, miso, and seasonal vegetables, perfect for cooler evenings.

Food Markets

Explore local food markets

Itano Local Market

A small weekly market where you can taste and purchase fresh Itano onions, seasonal vegetables, pickles, and homemade snacks.

Climate Guide

Weather

Tokushima Prefecture experiences a humid subtropical climate with hot, humid summers and mild winters. The rainy season typically runs from June to July, bringing heavy rainfall. Typhoon activity can occur in late summer and early autumn. Overall, springs are fresh, autumns are comfortable, and summers demand sun protection and hydration.

How to Behave

Tips on cultural norms and respectful behavior

Greetings

Bow lightly when greeting; a polite, soft spoken tone is appreciated.

Shoes

Remove shoes when entering homes or certain traditional spaces; use provided slippers where offered.

Respectful speech

Speak quietly in public spaces; avoid loud conversations on trains and in narrow streets.

Safety Guide

Safety

Itano is generally very safe with low crime rates. Standard travel precautions apply: keep valuables secure, check weather alerts during the rainy season, and be mindful of rural roads after dark. Emergency numbers in Japan are 110 for police and 119 for fire/ambulance.

Tipping in Itano

Ensure a smooth experience

Tipping Etiquette

Tipping is not customary in most of Japan, including Itano. Excellent service is expected as standard; avoid leaving tips unless set by an establishment.

Payment Methods

Cash is widely used in rural areas. Many shops accept cards in towns, but some smaller venues may be cash-only. ATMs in post offices and banks are reliable for cash withdrawals.

Best Time to Visit

And what to expect in different seasons...

Spring

Mild temperatures with blooming fruit trees and fresh greens; great for outdoor photography and light hikes.

Summer

Hot and humid with a rainy season in June; mornings are best for outdoor activities and photography before humidity rises.

Autumn

Comfortable temperatures and autumn foliage create colorful landscapes; ideal for scenic drives and trails.

Winter

Mild to cool with occasional chilly days; fewer crowds and quiet countryside scenery; layer for comfort.

Nightlife Guide

Itano at Night

Itano’s nightlife is modest and village-like, with a few cozy izakayas and cafes in the surrounding towns. For more energetic nightlife, visitors typically head to nearby Tokushima City, where bars, live music, and riverside venues offer more options. Expect a relaxed atmosphere, friendly locals, and late evenings that linger in smaller groups rather than large club scenes.

Hiking in Itano

Immerse in an unforgettable hike.

Mount Tsurugi Trail

Challenging alpine ridge hike in the Tokushima region with rewarding summit views.

Kamiyama Forest Trails

Gentle to moderate forest trails near Kamiyama town, suitable for day hikes and nature photography.

Itano River Loop

Flat, easy riverside trail perfect for a relaxed walk or bike ride along the water.

Airports

How to reach Itano by plane.

Tokushima Awaodori Airport (TKS)

Closest airport to Itano with domestic connections; access by train or bus to Itano area.

Takamatsu Airport (TAK)

Nearby regional airport in Kagawa Prefecture; longer transfer to Itano but convenient for connections to major hubs.

Osaka International Airport (KIX)

Major hub with international and domestic flights; typical transfers to Shikoku via rail or bus.

Getting Around

Walkability

Itano is more car-dependent than urban areas, but town centers and markets are walkable within compact clusters. Some scenic routes and riverside paths are pedestrian-friendly, and bike-friendly days are common in good weather.

Demographics

Explore demographics in this area.

Aging population

Like many rural areas in Japan, Itano has a significant elderly community along with farming families and younger residents who commute to nearby cities.

Families and farmers

Communities centered on agriculture, local schools, and family-run businesses.

Visitors and day-trippers

People exploring Shikoku’s central regions or seeking a rural escape.

Popular Sports

Explore popular sports in region.

Baseball

A popular pastime in schools and community leagues across the region.

Soccer

Local clubs and matches in nearby towns; family-friendly and easy to watch.

Traditional martial arts

Kendo and other martial arts practiced in community centers and training halls.

Transportation

Traffic

Rural traffic is generally light with well-maintained roads. JR rail lines and local buses connect Itano to Tokushima City and neighboring towns, though schedules may be less frequent on weekends. Renting a car offers the most flexibility for day trips.

Accomodations

Find the best place to stay when visiting Itano.

Dietary Restrictions

Tips for restricted diets.

Vegetarian

Many dishes use dashi stock, meat, or fish for flavor. Look for vegetarian options labeled as such, ask for dashi-free broth, and opt for rice, tofu, vegetables, and miso soup without fish-based stock.

Health & Medical

Healthcare

Basic healthcare is available in Itano through local clinics. For specialized or emergency care, residents and visitors typically use facilities in Tokushima City or larger nearby towns. Carry health insurance information and know hospital locations in advance.

Discover Japan

Read more in our Japan 2025 Travel Guide.

Japan Travel Guide