Things To Do
in Matsushima

Matsushima, Japan, is a picturesque coastal town known for its stunning bay dotted with over 200 small islands, many of which are covered in pine trees. It is celebrated as one of Japan's three most scenic views, providing breathtaking natural beauty and a rich cultural heritage. The area is also famous for its historic temples, traditional Japanese architecture, and delicious seafood cuisine, particularly its fresh oysters.

Visitors can enjoy a variety of outdoor activities, peaceful boat rides, and vibrant seasonal festivals throughout the year.

Day Trips

Spend a day exploring around

day 1
Day 1: Exploring Historical Matsushima
morning
:

Start your day at Zuigan-ji Temple, an important Zen temple known for its beautiful gardens and impressive architecture.

afternoon
:

Visit the Matsushima Fish Market to sample local seafood and enjoy lunch with a view of the bay. Afterward, take a scenic boat tour to see the famous islands up close.

evening
:

Dine at a local restaurant specializing in fresh seafood, followed by a stroll along the waterfront to catch the sunset over the islands.

day 2
Day 2: Nature and Culture
morning
:

Begin with a visit to Godaido Hall, an iconic structure with scenic views of the bay, followed by a walk around the surrounding park.

afternoon
:

Explore the Matsushima Museum of Art, showcasing local artworks and exhibits related to the region. Enjoy lunch at a nearby café.

evening
:

Attend a traditional Japanese tea ceremony at a local tea house, followed by dinner at a restaurant known for Matsushima's specialty dishes.

Cost Guide

Prices

ItemPrice
🍣Sushi Meal$15
🍜Ramen Bowl$8
🍵Tea Ceremony$20
🚍Local Bus Fare$2
🏨Hotel Night$80

Strengths and Weaknesses

  • Stunning natural scenery and picturesque landscapes.
  • Rich cultural heritage and historical attractions.
  • Delicious local seafood and dining experiences.
  • Limited nightlife options compared to larger cities.
  • Public transport may be less frequent in the evenings.
  • Can be crowded during peak tourist seasons.
  • "こんにちは" - Hello
  • "ありがとう" - Thank you
  • "すみません" - Excuse me/Sorry
  • "はい" - Yes
  • "いいえ" - No

Places to Visit in Matsushima

Visit one of these nice places.

Godaido Hall

An iconic hall on a small island, offering stunning views of the bay and surroundings, especially at sunrise.

Matsushima Bay

The bay itself provides countless opportunities for breathtaking landscape photography, particularly during sunset.

Zuigan-ji Temple

The temple's intricate architecture and serene gardens make for beautiful and tranquil photos.

Culinary Guide

Food in Matsushima

Matsushima offers a delightful culinary experience characterized by its fresh seafood and local delicacies, making it a haven for food lovers.

Matsushima Famous Food

Signature dishes, delicacies and famous food

Matsushima Oysters

These are succulent and plump oysters harvested directly from the bay, often served raw or grilled.

Must-Try!

Soba Noodles

Local buckwheat noodles served either cold with dipping sauce or hot in broth, often accompanied by tempura.

Food Markets

Explore local food markets

Matsushima Fish Market

A bustling market where visitors can sample fresh seafood, including grilled fish and local delicacies.

Climate Guide

Weather

Matsushima experiences a humid continental climate with four distinct seasons. Summers (June to August) are warm and humid, with temperatures ranging from 22°C to 30°C (72°F to 86°F). Winters (December to February) are cold, with temperatures dropping to -1°C to 8°C (30°F to 46°F), occasionally seeing snowfall. Spring (March to May) and autumn (September to November) are mild and pleasant, making them ideal for outdoor activities.

How to Behave

Tips on cultural norms and respectful behavior

Bowing

Bowing is a common greeting and sign of respect; a slight bow is appropriate when meeting someone.

Shoes Off Indoors

Always remove your shoes when entering someone’s home or certain traditional establishments.

Quiet in Public Spaces

Maintain a quiet demeanor in public areas, such as trains and restaurants, to respect others.

Safety Guide

Safety

Matsushima is generally safe for tourists, with low crime rates. However, standard safety precautions should be followed: keep an eye on personal belongings and be cautious when exploring less populated areas, especially at night. In case of emergencies, the local police and hospitals are accessible, with English-speaking staff available in some facilities.

Tipping in Matsushima

Ensure a smooth experience

Tipping

Tipping is not customary in Japan and can be considered rude; excellent service is expected without additional gratuity.

Payment Methods

Cash is widely accepted, but many places also accept credit cards. It's advisable to carry some yen for small purchases.

Best Time to Visit

And what to expect in different seasons...

Spring

Cherry blossoms bloom, and the weather is mild, making it perfect for outdoor activities and hanami (flower viewing).

Summer

Warm temperatures attract many tourists; be prepared for occasional rain and high humidity. Seafood is at its freshest.

Autumn

The foliage turns vibrant shades of red and orange, providing a stunning backdrop for photography and hikes.

Winter

Cold temperatures with occasional snowfall; this is a quieter time to visit, perfect for enjoying hot meals and cozy indoor experiences.

Nightlife Guide

Matsushima at Night

Matsushima's nightlife is relatively low-key compared to larger cities, but visitors can find cozy izakayas (Japanese pubs) and bars offering local drinks and delicious late-night bites. Enjoy a relaxed evening by the waterfront, with some establishments featuring live music or traditional performances. The atmosphere is friendly and welcoming, perfect for unwinding after a day of exploration.

Hiking in Matsushima

Immerse in an unforgettable hike.

Rokuroshi Mountain Trail

A scenic hiking trail that offers panoramic views of Matsushima Bay and the surrounding landscape, suitable for all skill levels.

Takamatsu Mountain Trail

This trail features a moderate hike with lush forests and viewpoints that showcase the breathtaking beauty of the area.

Airports

How to reach Matsushima by plane.

Sendai Airport

Located approximately 30 km from Matsushima, Sendai Airport is the nearest major airport, offering domestic and international flights. It provides convenient access to the region with various transport options available, including buses and trains.

Getting Around

Walkability

Matsushima is quite walkable, with many attractions located within a short distance from one another. The coastal paths and parks are pedestrian-friendly, making it easy to explore on foot. However, some areas may require moderate walking, especially if venturing to hiking trails or less central locations.

Demographics

Explore demographics in this area.

Local Residents

The community in Matsushima primarily consists of Japanese families who have lived in the area for generations, contributing to its rich cultural heritage.

Tourists

Visitors from both within Japan and abroad come to explore Matsushima's natural beauty and cultural sites, especially during cherry blossom season and summer.

Popular Sports

Explore popular sports in region.

Baseball

Baseball is extremely popular in Japan, with local teams often drawing enthusiastic crowds during the season.

Soccer

Soccer has a growing fan base in Matsushima, with local clubs and community games frequently held.

Transportation

Traffic

Traffic in Matsushima is generally light, making it easy to navigate by car or on foot. Public transportation is reliable, with buses connecting key attractions and nearby cities. However, during peak tourist seasons, some areas may experience congestion, especially near popular sites.

Accomodations

Find the best place to stay when visiting Matsushima.

Dietary Restrictions

Tips for restricted diets.

Vegetarian Options

While Matsushima is known for seafood, several restaurants offer vegetarian-friendly dishes, particularly soba and vegetable tempura.

Allergies

Be sure to communicate any food allergies, as seafood is prevalent; many establishments can accommodate if informed.

Health & Medical

Healthcare

Healthcare in Matsushima is generally accessible, with several clinics and hospitals available. Many medical professionals speak basic English, but it may be advisable to have a translation app or service for more complex issues. Visitors are recommended to have travel insurance that covers healthcare expenses.

Discover Japan

Read more in our Japan 2025 Travel Guide.

Japan Travel Guide