Things To Do
in Matsuyama

Matsuyama is a vibrant city located on Shikoku Island, Japan, known for its rich history and beautiful landscapes. It is famous for Dogo Onsen, one of Japan's oldest hot springs, and Matsuyama Castle, which offers stunning views of the city. The city is also a cultural hub, boasting traditional arts, delicious local cuisine, and a welcoming atmosphere.

With its scenic coastline and lush mountains, Matsuyama is a perfect destination for both relaxation and adventure.

Day Trips

Spend a day exploring around

day 1
Day 1: Exploring Historic Matsuyama
morning
:

Start your day by visiting Matsuyama Castle, taking the ropeway up for panoramic views of the city and surrounding islands.

afternoon
:

Head to Dogo Onsen for a relaxing soak in the historic bath and explore the charming streets filled with shops and cafes.

evening
:

Enjoy a traditional kaiseki dinner at a local restaurant, followed by a stroll around the illuminated castle grounds.

day 2
Day 2: Nature and Culture
morning
:

Visit the Shimanami Kaido bike path for a scenic ride across the islands and admire the Seto Inland Sea views.

afternoon
:

Explore the Matsuyama City Museum of Art, showcasing local and international artwork.

evening
:

Experience the local nightlife in the bustling streets of the city, with options from izakayas to karaoke bars.

Cost Guide

Prices

ItemPrice
🍣Sushi Meal$15
🍜Ramen Bowl$8
Coffee$3
🏨Hotel Night$100
🚉Train Ticket$5

Strengths and Weaknesses

  • Rich cultural heritage and history.
  • Beautiful natural landscapes and outdoor activities.
  • Delicious local cuisine and friendly locals.
  • Limited English signage may pose challenges.
  • Tipping is not customary, which may confuse some travelers.
  • Public transportation can be less frequent in rural areas.
  • "こんにちは" - Hello
  • "ありがとう" - Thank you
  • "すみません" - Excuse me/Sorry
  • "はい" - Yes
  • "いいえ" - No

Places to Visit in Matsuyama

Visit one of these nice places.

Matsuyama Castle

Capture stunning views of the castle and the cityscape from the top, especially during sunset.

Dogo Onsen

The historic architecture and vibrant atmosphere of the hot spring district provide excellent photo opportunities.

Shimanami Kaido

The cycling route offers breathtaking views of the islands and the Seto Inland Sea, perfect for scenic shots.

Culinary Guide

Food in Matsuyama

Matsuyama is a culinary paradise where visitors can indulge in a variety of local dishes that reflect the rich cultural heritage of the region.

Matsuyama Famous Food

Signature dishes, delicacies and famous food

Bokke

A savory pancake filled with seafood and vegetables, typically enjoyed as a street food.

Must-Try!

Matsuyama Soba

Buckwheat noodles served cold or hot, often paired with a rich dipping sauce.

Tai Meshi

A rice dish cooked with sea bream, offering a delicate flavor that is a local specialty.

Food Markets

Explore local food markets

Dogo Shopping Street

A lively street market where vendors offer various snacks, sweets, and local delicacies.

Matsuyama Fish Market

Fresh seafood and local produce can be found here, perfect for sampling local flavors.

Climate Guide

Weather

Matsuyama experiences a humid subtropical climate with four distinct seasons. Summers (June to August) are hot and humid, with temperatures averaging around 30°C (86°F). Winters (December to February) are mild, with temperatures rarely dropping below 0°C (32°F). Spring (March to May) and autumn (September to November) offer pleasant weather, making them ideal for outdoor activities.

How to Behave

Tips on cultural norms and respectful behavior

Respectful Greetings

Bowing is a common greeting; a slight bow shows respect.

Shoes Off Indoors

Always remove shoes when entering someone’s home or a traditional inn.

Quietness in Public Spaces

Maintain a low volume in public transport and restaurants to respect others' peace.

Safety Guide

Safety

Matsuyama is considered a safe city with low crime rates. However, it's advisable to stay aware of your surroundings and avoid poorly lit areas at night. Emergency services are efficient, and English-speaking assistance is often available in tourist areas.

Tipping in Matsuyama

Ensure a smooth experience

Tipping Customs

Tipping is not customary in Japan; good service is expected without extra gratuity.

Payment Methods

Cash is widely used, but credit cards are accepted at larger establishments.

Best Time to Visit

And what to expect in different seasons...

Spring

Cherry blossoms bloom, creating picturesque scenery, especially around Matsuyama Castle.

Summer

Warm temperatures make it ideal for beach activities, but be prepared for occasional rain.

Autumn

The foliage turns vibrant colors, offering stunning landscapes perfect for hiking and photography.

Winter

Mild winters with occasional snowfall; a peaceful time to visit hot springs.

Nightlife Guide

Matsuyama at Night

Matsuyama's nightlife is vibrant, with a mix of traditional izakayas, karaoke bars, and modern pubs. The Dogo area is particularly lively, offering a range of dining and entertainment options. Locals and visitors alike enjoy socializing in these casual settings, making it easy to experience the local culture. The nightlife scene is generally safe and welcoming, with options for all tastes.

Hiking in Matsuyama

Immerse in an unforgettable hike.

Ishizuchi Mountain Trail

A challenging trail leading to the peak of Japan's highest mountain, offering breathtaking views.

Kameura Hiking Trail

A scenic trail through lush forests and along the coastline, suitable for various skill levels.

Airports

How to reach Matsuyama by plane.

Matsuyama Airport (MYJ)

Located about 15 km from the city center, it offers domestic and limited international flights.

Getting Around

Walkability

Matsuyama is generally walkable, especially in the city center where many attractions are within a short distance. The Dogo area is particularly pedestrian-friendly, with narrow streets and shops easily accessible on foot. However, some attractions, like Matsuyama Castle, may require a bit of uphill walking or a short ride.

Demographics

Explore demographics in this area.

Elderly Population

Matsuyama has a significant elderly population, reflecting Japan's overall demographic trends.

Students

The presence of universities and colleges contributes to a vibrant student community.

Popular Sports

Explore popular sports in region.

Baseball

A highly popular sport in Japan, with local teams attracting enthusiastic fans.

Soccer

Soccer is also widely played, with community leagues and school teams actively participating.

Transportation

Traffic

Traffic in Matsuyama is moderate, with the main roads being busy during peak hours. Public transportation includes buses and trams, which are convenient for getting around the city. Bicycles are a popular way to navigate, especially in the scenic areas.

Accomodations

Find the best place to stay when visiting Matsuyama.

Dietary Restrictions

Tips for restricted diets.

Vegetarian Options

While traditional Japanese cuisine includes seafood and meat, many restaurants offer vegetarian alternatives.

Gluten-Free

Gluten-free options may be limited, but soba noodles made from buckwheat are a suitable choice.

Health & Medical

Healthcare

Healthcare access in Matsuyama is reliable, with several hospitals and clinics providing quality care. Emergency services are prompt, and many healthcare professionals can communicate in basic English. It's advisable for travelers to have travel insurance to cover any medical expenses.

Discover Japan

Read more in our Japan 2025 Travel Guide.

Japan Travel Guide